Nepa Description
Nepa equips businesses with valuable insights through a variety of solutions such as Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our goal is to enhance your market understanding, refine marketing performance, and facilitate informed decision-making.
By merging cutting-edge analytics with human expertise, Nepa aids companies in maneuvering through intricate marketing environments. Our offerings include Brand Tracking to assess your brand's performance, Marketing Mix Modeling to maximize media spending, and Campaign Evaluation for evaluating the effectiveness of marketing initiatives. We also provide insights into the Paths to Purchase, revealing the journey customers undertake when selecting your brand, while Category Insight allows you to identify changes in market dynamics. Tailored to address genuine client needs, our data-driven solutions yield actionable insights that foster smarter decisions, robust strategies, and tangible growth over time. In this way, we ensure that our clients remain competitive and responsive to market trends.
Nepa Alternatives
CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
Learn more about CTM
MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
Learn more about MikMak
wecantrack
Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms.
We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations.
We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.
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impact.com
impact.com is an enterprise partnership management and performance marketing platform designed to help brands manage affiliate programs, influencer campaigns, customer referrals, and retail media relationships. The software centralizes the partner lifecycle, including discovery, recruitment, onboarding, contracting, tracking, payments, and performance optimization. Its partner marketplace provides access to more than 250,000 vetted partners, including affiliate publishers, content creators, influencers, and businesses operating across different industries. AI-powered discovery tools help marketers identify relevant creators based on audience demographics, engagement rates, content categories, and brand alignment. Advanced tracking capabilities support cross-device attribution, conversion measurement, promotional code tracking, and analysis of partner contributions throughout the customer journey. Automated contracting and commissioning tools allow businesses to establish customized payment structures based on sales, leads, customer acquisition, and other measurable outcomes. The platform includes fraud prevention, brand safety monitoring, partner communication, creative asset distribution, and campaign workflow automation. Reporting capabilities provide customizable dashboards, performance forecasting, revenue attribution, and insights into partner profitability and marketing return on investment. impact.com integrates with Shopify, BigCommerce, WooCommerce, Adobe Commerce, and other enterprise applications while supporting global partner payments, APIs, and centralized management of multiple partnership programs.
Learn more about impact.com
Integrations
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Company Details
Company:
Nepa
Year Founded:
2006
Headquarters:
Sweden
Website:
nepa.com/solutions/marketing-intelligence-suite/
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Web-Based
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