MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
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CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
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Trackier
The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.
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Criteo Commerce Growth
Criteo Commerce Growth is an advanced performance marketing platform that leverages AI technology to assist brands and agencies in discovering new customers, connecting with high-intent shoppers, and enhancing revenue across various channels including web, social, video, and CTV. Utilizing the most extensive commerce dataset available, it forecasts future purchasing behaviors of shoppers and continuously refines every phase of the shopping experience—from targeting specific audiences and employing predictive bidding strategies to offering personalized product recommendations and optimizing creative content dynamically. By facilitating seamless activation across multiple channels, providing in-depth commerce insights, and ensuring transparent measurement, Commerce Growth empowers marketers to optimize their advertising spend, expand their reach, and achieve superior results, all within a single integrated platform. As a result, this innovative solution enhances the overall marketing strategy of businesses, making it an essential tool for success in today's competitive landscape.
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