NielsenIQ Consumer Insights Reviews

Changes in habits can help consumers move from brick-and mortar browsing to online shopping and back to their local stores for curbside pickup. You can increase your wallet share by clearly understanding and seeing the movements across categories, brands, retailers. Today's shopper is more fluid across channels and retailers, making it more difficult to see the whole picture and prioritize opportunities. NielsenIQ Omnishopper allows you to track shopper behavior and understand changing consumer habits. This will allow you to create data-backed plans and tailor-made strategy for your customers. You can identify new growth opportunities by having a complete view of the shopper journey, as well as detailed brand, category and product information. Our panels adhere to the strictest validation and stringent requirements in the market so that you can be sure that the data is revealing behavioral trends and not random fluctuations.

Get competitive edge with agile consumer insights. A leading-edge platform designed for leading-edge brands. Kantar Marketplace is an automated platform for market research. It is designed for marketers, insights professionals, and agencies that want to learn, test, and move faster. It is the only market platform that has been independently validated to accurately predict brand growth and sales. With proven automated market research solutions, you can quickly find the answers to your most pressing questions. You can choose from a range of modular solutions, including data, reports and surveys. You have the option to do your own market research or use Kantar's expert services. With solutions in 70 countries and growing, you can tap into global perspectives. You can be sure that you have someone to turn to for local support and account service. Kantar is the leading data, insights, and consulting company in the world. Kantar helps clients understand people and inspires growth.