Alternatives to Audience Acuity

Qloo, the "Cultural AI", is capable of decoding and forecasting consumer tastes around the world. Privacy-first API that predicts global consumer preferences, catalogs hundreds of million of cultural entities, and is privacy-first. Our API provides contextualized personalization and insight based on deep understanding of consumer behavior. We have access to more than 575,000,000 people, places, and things. Our technology allows you to see beyond trends and discover the connections that underlie people's tastes in their world. Our vast library includes entities such as brands, music, film and fashion. We also have information about notable people. Results are delivered in milliseconds. They can be weighted with factors like regionalization and real time popularity. Companies who want to use best-in-class data to enhance their customer experiences. Our flagship recommendation API provides results based on demographics and preferences, cultural entities, metadata, geolocational factors, and metadata.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.

As a trailblazer in identity resolution, Intent IQ empowers its partners to effectively recognize clients and potential customers engaging with their websites, applications, and physical locations, regardless of whether the interactions occur digitally or in person. Their privacy-conscious solutions are driven by the proprietary Identity Device Graph, which offers both deterministic precision and probabilistic scalability in real-time across diverse environments, including those without cookies or mobile advertising identifiers (MAIDs), as well as connected TV (CTV) platforms. The advantages of Intent IQ's capabilities extend to various sectors, such as the media landscape, retail businesses, and financial institutions. By developing the industry's leading identity resolution technology, Intent IQ successfully tackles critical challenges posed by the decline of IDFA and third-party cookies, ensuring that its partners remain at the forefront of identity verification. This innovative approach not only enhances customer engagement but also fosters a more seamless experience across different channels.

SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

In our fast-paced, interconnected environment, consumers navigate through various channels, devices, and physical locations with remarkable speed. Keeping track of customers and their data to provide relevant experiences can seem daunting. However, it is possible to overcome this challenge. MarketingConnect from Experian Marketing Services effectively resolves customer identities to create a comprehensive customer profile that integrates numerous touchpoints, bridges channels and devices, and combines offline and digital behaviors. This leads to a continuous, privacy-compliant identity that reflects every facet of a consumer's daily life. By uniting disparate data points, both declared and unknown, across various offline and online interactions, a complete understanding of your most valuable customers and prospects emerges. Our people-based graph, built on more than five decades of reference data, empowers marketers to accurately and consistently link real individuals and households to relevant data points, ensuring effective engagement strategies. This innovative approach not only enhances marketing precision but also fosters deeper customer relationships.

BritePool offers advertisers targeted identity solutions that are precise and frequency-controlled, eliminating the need for third-party cookies. As a service dedicated to identity resolution and verification, BritePool caters to both advertisers and publishers effectively. In addition to precise targeting, BritePool ensures accurate attribution for every advertisement served, enhancing the overall marketing strategy. The platform combines effective identity targeting with meticulous measurement capabilities, ensuring that every ad reaches its intended audience. With a highly skilled team, BritePool has cultivated advanced technologies and robust partnerships throughout the programmatic landscape, driving increased value for both advertisers and web publishers. As cookies become less viable, BritePool empowers marketers with consistent identity management that spans the entirety of the customer journey. Moreover, BritePool helps web publishers unlock new revenue opportunities by generating high-CPM ad revenues through its persistent identity management solutions. This innovative approach positions BritePool as a vital resource in the evolving digital advertising environment.

LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

VentiveIQ has created an independent, open data platform that specializes in cookieless identity resolution, onboarding first-party data, and enhancing audience marketing strategies. For businesses grappling with issues like cookie expiration, the complexities of omnichannel activation, or the increasing costs associated with data, VentiveIQ simplifies the process of data integration, audience targeting, and outcome analysis. It equips AdTech companies, publishers, and agencies with essential tools and resources to formulate enduring strategies for identity resolution and engaging with their audiences. By utilizing our innovative solutions, these organizations can not only navigate the challenges posed by cookie deprecation and rising data costs, but also excel in their marketing endeavors. Our mission is to facilitate effortless omnichannel activation, thus enabling businesses to effectively reach and connect with their target audience on various platforms. Ultimately, VentiveIQ aims to empower its clients to adapt and flourish in an ever-evolving digital landscape.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

Throtle stands out as a premier firm specializing in identity and data onboarding. Utilizing state-of-the-art data technology, Throtle equips brands and marketers with the most precise 1:1 representation of their customers. The company takes pride in its ability to seamlessly link individuals with their corresponding data and devices, facilitating personalized marketing efforts that are grounded in real customer identities. For additional insights, visit throtle.io to explore how you can achieve the clearest understanding of your customer base. Throtle provides top-tier identity and onboarding solutions that adapt to the fluid nature of identity. As consumers navigate an ever-expanding landscape of devices and applications, the data they generate becomes increasingly fragmented. This poses a challenge for marketers, who often find themselves questioning the true identity of the individuals they are engaging with. Throtle enables brands to recognize and comprehend their customers at every touchpoint, across various channels and stages of their journeys, ensuring effective and tailored marketing strategies. By leveraging Throtle's innovative solutions, businesses can enhance their approach to understanding and connecting with their audience.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Some key foundational IDs are on the verge of being phased out while a multitude of new IDs is set to emerge, and Roq.ad is ready for this transition. It could be the perfect opportunity to consider a fresh partnership focused on identity solutions. Consumers are increasingly seeking both a tailored customer experience and enhanced privacy measures. The online identity landscape has long been fragmented, leaving companies eager for deeper insights. Is it possible to achieve both personalization and privacy? The concise response is a resounding YES. By expanding your existing audience device pool to include additional devices that belong to users within your target demographic, you can foster a cohesive brand message and a comprehensive customer journey across various platforms. Dive deeper into your Own Data by leveraging cross-device insights. The Roq.ad Private Identity Graph is meticulously crafted to meet the specific needs of your business. With its innovative Cross-Device Technology, Roq.ad empowers leading brands to enhance their digital advertising and analytics efforts. Utilizing probabilistic modeling, Roq.ad analyzes anonymous data drawn from a variety of sources, including website interactions, mobile applications, and media campaign traffic, to deliver powerful insights. This approach not only maximizes the effectiveness of advertising strategies but also ensures that consumer privacy remains a priority in the ever-evolving digital landscape.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Discover how to effectively enhance the return on every dollar spent in your marketing initiatives by utilizing identity resolution alongside a comprehensive digital marketing optimization solution that spans from activation to attribution. Elevate the value you bring to your business by enhancing your real-time performance marketing through the integration of attribution and activation within a unified workspace. Our streamlined workflows, featured in our all-in-one toolset, will significantly speed up your insights into activation timelines. With our solution, you can eliminate identity-related challenges throughout your customer journey, as we synchronize all your data at the individual user level, whether it involves interactions from digital campaigns, cross-device paths, or in-store purchases. Benefit from heightened accuracy in your audience targeting, empowering you to launch more successful marketing campaigns on your media platforms. Save time in orchestrating your activations thanks to our automation capabilities, allowing you to focus on strategic decisions. Make informed choices about the media platforms where you allocate your investments, ensuring maximum effectiveness in your marketing efforts. Additionally, by utilizing these optimized strategies, you can anticipate a noticeable increase in overall campaign efficiency.

The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.

Achieve total transparency regarding engagement in digital platforms. Act decisively to provide tailored and genuine interactions throughout the complete customer experience. Equip and inform your developers. Enhance your team's effectiveness through the use of workflows and analytics. Transform digital engagement into a successful sales pipeline. Currently, your sales representatives only capture 5% of the time available to prospects during their journey. The community serves as a crucial space for decision-making. It's the environment where potential customers find your solution, where users seek answers for their assessments, and where critical buying choices are made. Common Room integrates engagement from these digital platforms, product usage, and customer information to offer insightful analytics and automated interactions that drive success throughout the entire customer journey. Leverage digital engagement as a vital component of your customer growth strategy. By merging community, product, and customer data, you can reveal valuable insights and take informed actions, ultimately enhancing your business outcomes. This interconnected approach will enable you to foster deeper relationships and enhance customer loyalty.

Our top-tier Identity Graph integrates information from various sources, linking devices to digital actions while ensuring privacy compliance, thereby providing the insights necessary for smooth multichannel interactions. By combining our multichannel execution tools with robust analytics and modeling features, we enhance your marketing effectiveness and boost the return on every investment. With a wealth of over 10,000 predictive demographic and behavioral metrics, along with extensive multicultural data, our unique data resources equip marketers with an unparalleled comprehension of American consumer behavior, enabling them to tailor their strategies more precisely. This comprehensive understanding of consumer dynamics not only fosters better engagement but also drives significant improvements in overall marketing performance.

In recent years, there has been a significant surge in the volume of consumer data signals. This notable increase highlights the necessity for marketers to effectively integrate various digital and offline identity indicators into a unified framework. Identity graphs, which function as a comprehensive database for this consumer information, have become essential, acting as the definitive source of truth. Infutor’s TrueSource™ Identity Graph stands out as a premier compilation of consumer data and insights that enhances omnichannel engagement, making it both personalized and quantifiably effective. With our secure and privacy-compliant identity graph, you can curate timely and relevant experiences across all channels where consumers interact with your brand. By utilizing our TrueSource™ Identity Graph, you can significantly enhance the value of each interaction with both customers and potential clients. Additionally, Infutor's system allows for the instant verification of consumer identities through an API, ensuring accuracy at the point of data ingestion or during any inbound engagement. This capability not only streamlines your marketing efforts but also fosters deeper connections with your audience.

Enhance business outcomes and foster meaningful interactions throughout the customer journey with Experian’s extensive and premier data offerings. Utilize our high-quality data resources, recognized for their accuracy and reliability. Obtain crucial insights into both consumer and business profiles through a thorough and all-encompassing perspective. Activate your current data sets to harness business intelligence and elevate the customer experience. Provide consumers and businesses with essential credit education, identity protection services, and precise contact information for their clientele. Our data collections encompass information on more than 245 million consumers and over 32 million businesses, alongside various proprietary data assets, facilitating improved internal decision-making, enhancing customer experiences, and enabling you to capitalize on growth prospects. By leveraging unparalleled data, your business can meet its commercial credit requirements more effectively and efficiently. This comprehensive approach not only strengthens client relationships but also positions your organization for future success in a competitive market.

Epsilon PeopleCloud is built on a foundation of privacy and powered by cutting-edge AI, utilizing the most comprehensive data in the industry to tailor each individual's experience, ultimately enhancing outcomes for both customers and brands. By leveraging Epsilon PeopleCloud, you can predict, activate, and validate like never before, fostering deeper connections that lead to improved business results. The platform integrates billions of online and offline intent signals through predictive AI, allowing you to understand each person's true desires and deliver tailored messages at the precise moment they're inclined to engage. You can effectively reach individuals across various devices and channels with the consistent experience they expect, thanks to an interconnected suite of products and persistent identifiers. With real-time insights, you gain a thorough and trustworthy view of your campaign's performance, enabling you to present valuable reports to your executive team. Furthermore, this comprehensive perspective on your marketing efforts allows you to link the results of your campaigns to the specific actions that generated them, providing clarity and direction for future strategies. Overall, Epsilon PeopleCloud empowers brands to forge stronger relationships with their audiences while optimizing their marketing effectiveness.

Seenka combines both organic and paid visibility through traditional, digital, and social media to uncover opportunities, enhance marketing campaigns, develop a multi-attribution framework, and identify target customers and audiences. You can manage and assess the unified offline and online exposure of your brand, competitors, and audience across various channels that shape consumer choices, all in real time. By creating interactive dashboards, you can analyze trends relevant to your audience or specific industry. Furthermore, you can explore potential activations, construct your comprehensive attribution model, and pinpoint prospective customers. Seamlessly integrate media data with analytics platforms such as Looker, Big Query, and Spreadsheets, as well as essential activation tools like WhatsApp, Google Ads, Meta Ads, and YouTube. At Seenka, we hold the belief that data should be dynamic and fluid rather than static files; it should identify new opportunities, foresee competitive moves, and serve as a vital advantage in the marketplace. Ultimately, we are committed to transforming data into actionable insights that drive your success.

Our retention strategies are designed to enhance audience expansion, recover lost revenues from abandonment, and reactivate disengaged customers across various platforms. Consider the scenario where Jane Doe subscribes to your mailing list using her work laptop, yet later that evening, she browses your website on her mobile device, adds items to her cart, but ultimately decides not to complete her purchase. In this case, you can't initiate an abandoned cart recovery flow because Jane's mobile access is not identifiable to you. Such instances of unidentified abandoners could account for as much as ten times the potential revenue that has now slipped through the cracks. With Retention.com’s Reclaim solution, you can tap into our top-tier Identity Resolution technology, which can boost your SMS and Email revenue from Browse, Product, and Cart Abandonment flows by as much as 10 times. The onboarding process is straightforward and quick, allowing you to implement the system within hours rather than stretching it over months. Furthermore, there are no unnecessary managed services, just the essential technology that empowers you to effectively scale your abandonment flows, ensuring a reliable and effortless return on investment. By employing this innovative approach, you can significantly enhance your overall customer engagement and retention efforts.

Enhance your organization's capabilities with actionable insights from Maritime AI while aligning with your specific risk parameters to improve operational readiness and manage supply chain risks effectively. Discover fresh business and trading prospects, fostering growth through informed, data-driven decisions. By integrating diverse data sources and utilizing sophisticated machine learning techniques alongside proprietary behavioral analytics, each entity in the maritime sector is assigned a distinct identity. This approach provides a comprehensive and spoofing-resistant perspective on maritime risks. Improve your pre- and post-fixture workflows by utilizing Windward’s AI models and tailored risk assessments for efficient risk management, vessel evaluation, and business expansion. Moreover, Windward Ocean Freight Visibility delivers exceptional insights, comprehensive shipment tracking, and advanced business intelligence analytics, empowering you to optimize ocean freight operations and processes in a scalable and efficient way. Ultimately, leveraging these innovative solutions can significantly transform your maritime operations for better resilience and competitiveness.

Every day, we synthesize 20 million data inputs from a vast array of 143,382 sources, providing nuanced signals on a wide range of topics. Developers rely on Perigon for data that is not only contextual but also continuously refreshed. Enhance your applications with up-to-the-minute news and content. Our real-time feed offers a rich stream of digital information, with articles intelligently categorized and structured to form cohesive story clusters. You can effortlessly search for leading stories on any subject or delve into story metrics across all related articles. Our cutting-edge technology leverages artificial intelligence to ensure that relevant information stands out amidst the clutter. Our unique classifiers can effectively differentiate between hard news, soft news, opinions, and gossip. Perigon also accurately identifies the geographical locations of events, down to precise longitude and latitude coordinates. Each article is summarized into concise sentences that highlight its crucial points, ensuring users grasp the essential information quickly. By doing so, we empower users to stay informed and make better decisions based on the latest developments.

We diligently seek out consumers, industry experts, and elusive demographics to join our research panels, cultivating reliable, long-lasting connections with them. In an era increasingly focused on privacy and authenticity, only Dynata possesses the capability to provide the genuine perspectives of individuals on a large scale to market researchers, advertisers, and marketers. With high-quality data serving as the foundation for valuable insights, an increasing number of businesses worldwide can access the competitive edge required to innovate, expand, and thrive. These insights help organizations stay ahead of evolving consumer behaviors and trends, enabling them to discern which shifts are fleeting and which may have lasting impacts. By utilizing actionable insights across three crucial domains, companies can develop effective advertising strategies that adapt to the current climate of uncertainty. In doing so, they not only enhance their marketing efforts but also foster deeper connections with their target audiences.

Quickly grasp a company's challenges, requirements, and comprehensive financial background to play a crucial role in shaping their future. Access essential metrics from top financial applications using tools designed to track trends and assess the performance of business clients in real-time. The integration and automated analysis streamline the identification of both opportunities and challenges, enhancing banks’ capacity to provide unmatched personalized service. The cumbersome application processes and data-sharing hurdles that burden small to mid-sized businesses (SMBs) have been transformed into a swift and seamless experience. Generate highly tailored sales proposals based on the latest insights into the challenges and prospects facing businesses. With a clear and comprehensive view of their clients' financial histories, banks are better positioned to assist them in making informed decisions that will benefit them in the long run. By leveraging these insights, banks not only foster stronger relationships but also drive greater business success for their clients.

This marketing SaaS platform, driven by data, aims to foster growth for enterprises across Africa. It features profiles that are meticulously categorized based on numerous data parameters, including demographics, geographical location, purchasing behavior, technology usage, and personal interests such as sports and fashion, ensuring enhanced performance for marketing campaigns. Companies have the flexibility to develop custom audience segments using specified criteria such as age, gender, and interests, drawn from a vast pool of millions of profiles to align with their unique business needs or campaign goals. By enabling direct targeting of consumers on mobile devices, regardless of their device type or internet access (whether online or offline), the platform significantly boosts the likelihood of conversion. Moreover, businesses can deepen their understanding of their clientele through data enrichment from diverse sources available on the platform, which aids in pinpointing ideal customers and refining marketing strategies to attract similar audiences more effectively. This comprehensive approach not only empowers businesses to execute tailored marketing efforts but also positions them to stay ahead in a competitive landscape.

Delivering tailored customer interactions while ensuring robust security is pivotal. Akamai Identity Cloud serves as a cloud-native, SaaS solution designed to streamline customer identity and access management (CIAM) effectively. Specifically crafted for consumer-oriented applications, Identity Cloud offers a scalable framework that facilitates the conversion, management, and engagement of millions of customers seamlessly. It comes equipped with customizable options for registration, authentication, and single sign-on (SSO), as well as tools for managing consent and preferences, effortless integration with your marketing technology ecosystem, and advanced data analytics capabilities. By enhancing customer data protection, it simplifies adherence to privacy regulations without compromising the overall customer experience. For critical applications where scaling, performance, and user satisfaction are essential, brands turn to Identity Cloud for support. Additionally, it allows for rapid implementation of omnichannel access through SSO and an extensive range of authentication options, including social logins, directory services, and OpenID Connect (OIDC), ensuring a versatile and user-friendly experience. The ability to adapt to various consumer needs makes Identity Cloud a valuable asset for any business aiming to enhance customer engagement.

On-demand patient identity resolution is achieved by efficiently mastering and connecting data in real-time. By converting protected health information into universal, de-identified HealthVerity IDs, organizations within the life sciences sector can effectively construct and disseminate the patient journey across various partner datasets, thereby establishing a unified source of truth regarding patient identity. This approach also facilitates internal data sharing among different organizational departments, enhancing the overall understanding of the patient journey. Furthermore, it allows for adaptable external data exchanges with entities such as patient registries, health insurers, and other associated companies. HealthVerity Census serves as an initial step toward developing a data strategy focused on activation, interoperability, and the longitudinal tracking of patient information. Utilizing an advanced PaaS de-identification solution, it empowers the activation of both internal and external data touchpoints, breaking down silos that often isolate critical information within the enterprise. These comprehensive capabilities ultimately contribute to improved patient outcomes and more informed decision-making across the healthcare landscape.

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

Accurately recognizing website visitors is crucial for effective people-centric marketing strategies. After identification, information regarding each person's interests and preferences can be gathered and converted into valuable consumer insights. These insights pave the way for personalized interactions that ultimately enhance return on investment and foster strong customer relationships. 4Cite stands at the forefront of the industry by connecting website visits to individuals, allowing for the acquisition of extensive person-based data. In contrast to other solutions, 4Cite's data capture system is entirely set up and overseen by the company itself, facilitating a straightforward initiation and use of its programs without the need for ongoing maintenance. The sophisticated tagging system, OneTag, allows for comprehensive data collection of all website interactions and email engagement metrics without requiring any configuration from clients. Additionally, our data capture capabilities encompass auxiliary data elements, including email status, product catalog information, and transactional indicators, ensuring a holistic view of customer engagement. By employing such a robust system, businesses can fully leverage the data to refine their marketing efforts effectively.

Our advanced technology platform propels contemporary businesses into the realm of data-centric decision making by synthesizing and interpreting billions of online data points, ultimately providing actionable competitive insights that are easy to digest. By investing in a digital analytics solution, you can accelerate and refine your decision-making processes while effectively crafting robust online growth strategies, monitoring and achieving measurable KPIs, seizing sales opportunities, and improving customer satisfaction and loyalty. It is essential to continuously monitor and analyze systems that elevate your digital footprint and product visibility, which in turn will help increase sales and market share, enhance conversion rates, and strengthen brand credibility. Furthermore, by addressing minimum advertised price (MAP) violations, unauthorized sellers, and counterfeit products on digital platforms, you can enhance price integrity and boost consumer trust by ensuring the authenticity of your offerings. Ultimately, a comprehensive approach to digital analytics not only protects brand integrity but also fosters long-term customer relationships.

Engineered for efficient and scalable identity resolution, Amperity’s platform fulfills the vision of an all-encompassing customer 360 foundation. By employing an innovative strategy for large-scale identity resolution, discover how we have transformed the way brands leverage customer data. Convert unrefined customer information into the driving force behind your marketing, analytics, and IT efforts. Avoid the complexities of data wrangling and the pitfalls of confusing queries. Achieve precise, high-impact insights that can be disseminated throughout your organization. With a focus on speed, scalability, and security, our system can seamlessly manage extensive datasets while upholding user privacy. Our specialized teams collaborate with you to achieve returns of up to 10 times your initial investment. Designed as a CDP for the entire organization, it caters to all users and integrates with various tools effortlessly. This methodology not only clarifies disorganized data but also allows for rapid application, maximizing its potential. Experience unparalleled value and expert guidance, powered by our patented, AI-enhanced Customer 360 capabilities. Furthermore, our commitment to innovation ensures your organization stays ahead in the competitive landscape.

The FICO® Identity Resolution Engine meticulously examines diverse and isolated data repositories to reveal connections among individuals, locations, and incidents that may suggest fraudulent activities and money laundering. Its advanced fuzzy matching algorithms significantly improve detection capabilities, while graph analytics provide real-time visualization of relationships between accounts, applicable both before and after transactions are recorded. By leveraging various data points within an application, it can associate them with other apps and accounts, even when they are indirectly connected. Continuous analysis of accounts is automated based on their risk assessment, allowing for the discovery of connections that may only become evident after transactions occur. Furthermore, it proactively identifies and ranks organized fraud and criminal behavior through relationship-focused predictive analytics. The system is capable of conducting federated searches on unrefined data and executing complex link analysis, employing advanced querying tools alongside visual link charts to enhance understanding of the data landscape. In this way, the FICO® Identity Resolution Engine not only aids in detection but also supports ongoing investigations into fraudulent activities.

Our industry-leading, comprehensive solution accommodates any master data domain, implementation method, and use case, whether in the cloud or on-premises. It seamlessly integrates top-tier data integration, data quality, business process management, and data privacy features. Address intricate challenges directly with reliable insights into essential master data. Automatically establish connections between master, transactional, and interaction data across various domains. Enhance the precision of data records through verification services and enrichment for both B2B and B2C contexts. Effortlessly update numerous master data records, dynamic data models, and collaborative workflows with a single click. Streamline maintenance costs and accelerate deployment through AI-driven match tuning and rule suggestions. Boost productivity by utilizing search functions along with pre-configured, detailed charts and dashboards. In doing so, you can generate high-quality data that significantly enhances business outcomes by providing trusted and pertinent information. This multifaceted approach ensures that organizations can make data-driven decisions with confidence.

The ever-growing volume of data, coupled with ongoing digital transformation and heightened compliance demands, necessitates the implementation of advanced technologies for optimizing data utilization. Exorbyte provides customized Search & Match solutions that enable rapid access to all forms of data for both human users and automated systems, irrespective of their structure, language, format, or quality. Their master data search feature allows for extensive, fuzzy searches across millions of records with a single query input, demonstrating error tolerance and flexibility across various fields while being fully customizable. Additionally, the master data comparison tool facilitates the examination of entire or partial records against master data without limitations, accommodating discrepancies and operating seamlessly across different databases. Furthermore, the master data recognition function extracts identities from various documents, such as letters or faxes, and aligns them with reference data, ensuring accurate identification through fuzzy data matching and intelligent extraction techniques. This comprehensive suite of tools empowers organizations to harness their data more effectively, driving informed decision-making and operational efficiency.

Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.

Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.

Connect with wealthy households through reliable, actionable data. Identify and rank your most valuable constituents in near real-time using accurate net worth information. Utilize valuable insights to better understand your audience, reveal hidden opportunities, and enhance your outreach efforts. Build and nurture enduring relationships at every interaction by delivering the right message at the most opportune moment. This session will highlight the primary challenges associated with interpreting wealth data, the distinctive methodology Windfall employs to ascertain a household's exact net worth, and showcase examples of nonprofits effectively using net worth data to enhance their data-driven fundraising strategies. Windfall's unique dataset is refreshed weekly, ensuring clients receive the most current insights regarding their constituents. By concentrating on affluent households, Windfall provides an exact net worth figure—rather than a range—along with a wide array of definitive consumer characteristics tailored to each individual household. Additionally, the ability to access this comprehensive data stream empowers organizations to make informed decisions and maximize their fundraising potential.

Today's shoppers demand advancements beyond what was available in the past. With Wunderkind (previously known as BounceX), you can effectively identify and engage with the individual behind each visit in real-time. By distinguishing your customers from potential buyers, you can tailor your approach whether they are browsing in-store or online, all without the need for a login. Leverage real-time intent signals to streamline experiences that prompt your most interested users to make a purchase; if they seem hesitant, we will gather their email addresses for future nurturing. As you gain insights into a larger audience and expand your email list, you'll be able to deliver targeted behavioral marketing messages to a wider range of potential customers, seamlessly connecting their purchasing journeys across multiple sessions and devices. Cultivating a direct relationship with your website visitors allows you to effectively monetize their time spent on your site through impactful advertisements that enhance rather than disrupt their experience. By investing in premium ad placements, you can achieve remarkable performance. Our ad units are designed to be triggered by user behavior and ensure complete viewability, thereby optimizing your Return on Advertising Spend (RoAS) like never before. This innovative approach empowers businesses to adapt to the evolving landscape of consumer expectations.

Turn data into actionable insights with a versatile API that provides all the necessary information tailored to your requirements, featuring reliable data applicable across numerous industries, geographies, and scenarios. Whether your focus is on fostering growth, predicting trends, or managing potential risks, Nexis Data+ equips you with the essential data to tackle your business obstacles effectively. Enhance your AI-driven machine learning initiatives, uncover patterns, and conduct predictive analytics using thorough data that allows you to foresee future outcomes and make informed choices. Employ a wide range of extensive datasets to glean significant insights and discern trends, utilizing data to bolster your understanding, pinpoint underlying issues, and improve decision-making based on evidence. Speed up your research and development initiatives by harnessing comprehensive data to hasten project timelines, discover avenues for innovation, and maintain a competitive edge in product and market developments. By systematically integrating these resources, businesses can not only adapt but thrive in an ever-evolving landscape.

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Every day, we examine billions of data points to deliver precise and prompt insights regarding over 1,000 companies. Our goal is to address critical inquiries about these companies, enabling investors to make informed choices while assisting businesses in boosting their market share, sales, and customer base. With a decade of experience and extensive sample sizes, we achieve an unparalleled level of accuracy. We ensure that alternative data is provided as quickly as possible. Our process involves identifying, gathering, refining, and analyzing the finest data available globally, allowing you to concentrate on your decision-making. The results are aligned with company-reported earnings, thanks to our transparent self-auditing practices. We continuously acquire a variety of datasets to maximize value for our clients. Our advanced web data collection encompasses a wide range of sites across different sectors, ensuring comprehensive retailer coverage backed by a strong sample. By gaining insight into the fundamental elements that drive company performance, you can access timely and accurate data presented in the format that best fits your operational needs, ultimately leading to more strategic choices. Additionally, our commitment to data integrity means that clients can trust the insights we provide.

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Access top-tier B2B commercial data tailored to your preferences, ensuring flexibility and accessibility to supercharge your business growth. With leading match rates, impressive accuracy, and exceptional fill statistics, our data reliability outshines competitors by a factor of ten. Unearth potential customers across various channels and enrich your CRM, MAP, cloud data warehouse, or other record systems with the most precise and actionable insights available. Explore our extensive global database, which includes information on businesses ranging from local shops to multinational corporations, featuring detailed firmographics, hierarchies, and technographics developed using our innovative technology. Don’t settle for mere company data; gain a comprehensive view of your customers with unparalleled contact information, real-time intent data, and valuable insights, all accessible from a single platform. Seamlessly integrate our extensive B2B data into any existing system or workflow, and customize the format to suit your needs through cloud data shares, APIs, flat files, or orchestration applications. By choosing us, you empower your organization to leverage superior data intelligence and drive strategic decision-making effectively.