Best Marketing Automation Software for Small Business

Find and compare the best Marketing Automation software for Small Business in 2024

Use the comparison tool below to compare the top Marketing Automation software for Small Business on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    Adobe Campaign Reviews
    Adobe Campaign allows you to use rich customer data to create, coordinate and deliver dynamic campaigns that customers want via email, mobile, and offline channels. You can speed up and scale every aspect of your marketing campaigns from segment creation and message preparation to delivery. Multichannel communication can work in your favor or in your detriment. If the channels don't work together, there will be confusion and noise. When they are synchronized, they can create a powerful and complementary experience for your customers. Your brand experience is more important than ever. Customers are more aware of whether a business caters to them directly or just offers a generic experience. This understanding must be displayed across multiple channels to ensure that your customers are fully engaged.
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    HubSpot Marketing Hub Reviews
    Top Pick
    HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.
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    Mailchimp Reviews
    Top Pick

    Mailchimp

    Intuit

    $9.99 per month
    119 Ratings
    To help you find your own path. We understand what it is like to start small and have big ideas. We support millions of customers at every stage of their business journeys. You can bring together your audience data, marketing channels, insights, and other information to help you reach your goals faster. Mailchimp allows you to promote your business via email, social media, landing pages and postcards -- all from one platform. We have features that will help you understand your audience and reach them when it matters the most. Our marketing CRM allows you to collect data about your contacts, and then turn that data into action. You can get a complete view of your audience and create campaigns that feel like conversations. With pre-built templates, pre-made segments and 1-click automations, we'll get you up and running quickly. Mailchimp makes selling stuff online easy, even if your store is not an e-commerce shop.
  • 4
    AdRoll Reviews
    Top Pick
    We make it easier for e-commerce companies to compete. Our AI acts as a team of expert marketers, helping you to grow your brand and increase sales. AdRoll's growth marketing platform will help you build a brand that customers love, turn more customers into customers, and increase customer loyalty. AdRoll is a growing network of over 37,000 brands. Find more people who will fall in love your brand. Our proprietary AI and advanced audience targeting combine to create awareness and drive new site traffic. Inspire action through ads, email, or your online store. Combine what you know about customers with our over 1.2 million shopper profiles to find items they will love and buy. To drive growth, go beyond customer acquisition and leverage your customer relationships. Personalized cross-channel experiences that are relevant and personalized will increase loyalty and lifetime value (LTV).
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    Constant Contact Reviews
    Top Pick

    Constant Contact

    Constant Contact

    $12 per month
    39 Ratings
    Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we deliver the performance and guidance to build strong connections and generate powerful results.
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    Pardot Reviews
    Top Pick

    Pardot

    Salesforce

    $1000.00/month/user
    8 Ratings
    Pardot by Salesforce can be used to optimize B2B marketing automation without the need for complex IT or Development assistance. It is designed to help users generate high-quality leads and maintain a full sales pipeline to maximize profits. The interface is rich in features and includes tools for analytics, ROI tracking, campaign segmentation, channel management, drip campaigns, landing pages, web forms, lead management, nurturing, & scoring, multivariate testing, search & social marketing, and website visitor tracking.
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    Drip Reviews

    Drip

    Drip

    $49.00/month
    4 Ratings
    Drip is an award-winning, feature-rich, marketing automation, ecommerce CRM and email platform that allows marketers and businesses to get to know customers at scale. Drip has a variety of features that will help marketers see their customers clearly. Tracking tools, automated workflows and multichannel marketing are just a few of the many features offered by Drip. It integrates natively with many of the most popular marketing tools.
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    Kochava Reviews
    Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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    ConvertKit Reviews

    ConvertKit

    ConvertKit

    $29.00 per month
    4 Ratings
    Creators can build their audience. To connect with your followers, share what you love and grow your business, You're a creator with many exciting ideas. With a landing page, you can quickly make those ideas live. Your business' foundation is built on a relationship with your followers. You can build trust by writing beautiful emails with valuable content that is both visually appealing and conveys your expertise. Once you have a good understanding of your audience, you can send relevant emails about your products or services to the right people at a time that is most convenient for them. This will help you convert the trust you have built into sales. To share your idea with your followers, the first step is to create landing pages. ConvertKit's free plan allows you to create a landing page in minutes.
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    WordStream Reviews
    Online advertising is easy. You can convert 60% more leads to customers for 10% less. WordStream can help you make this happen for your small business. Our software and services can be used by small and medium-sized businesses to drive big results with online advertising. Our software and services can help you scale your agency, build your team, and drive online advertising growth for clients. How does your Google Ads account compare to your competitors? WordStream's award winning software and expert team can help you.
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    Loyalty Reward Stamp Reviews

    Loyalty Reward Stamp

    Loyalty Reward Stamp

    $49.00/month
    2 Ratings
    We offer Loyalty Reward Programme, Loyalty App and Mobile Loyalty. You can transform your paper punch cards into an easy-to-use mobile app. We also offer tablet loyalty programs that are simple and attractive for your counter. Mobile deals help businesses retain and attract new customers. Customers can be rewarded for sharing information and offers from your business via social media.
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    Paystone Loyalty Reviews
    Top Pick
    A platform used by over 25,000 small businesses and large enterprises, Paystone's powerful Customer Loyalty Software and Payment Processing lets your customers sign up and redeem their rewards right from your own debit machine. Sell/redeem gift cards, send personalized email and SMS offers with built-in marketing automation, and see your loyalty program ROI with user-friendly reporting and analytics. Boost customer spending, generate impressive returns, and accept payments, all with one provider. Grow your business with Paystone today.
  • 13
    ActiveCampaign Reviews
    Top Pick
    ActiveCampaign is the platform of choice for intelligent marketing automation. ActiveCampaign is trusted by customers in over 170 countries to power their personalized marketing, transactional email, and one-to-1 CRM interactions. ActiveCampaign has the highest customer satisfaction rating in Marketing Automation, E-Commerce Personalization and Landing Page Builders on G2.com. It is also one of a few software solutions that have over 10,000 positive reviews. ActiveCampaign was also named the Top Rated E-Mail Marketing Software by TrustRadius. ActiveCampaignoffers a free trial.
  • 14
    Klaviyo Reviews
    Top Pick

    Klaviyo

    Klaviyo

    $25.00/month
    7 Ratings
    Klaviyo, an enterprise-level cloud-based email marketing solution for eCommerce businesses, is a cloud-based software solution. Klaviyo's highly targeted and relevant marketing capabilities allow brands to drive more sales. It features powerful segmentation, one click integrations, ROI-based reports, website tracking, prebuilt autoresponders and custom activity fields. Klaviyo allows users to pull in data from their eCommerce platform or website and use this data to personalize marketing content and improve business performance. Integration with payment processing and point-of-sale (POS) software solutions such as Magento, Shopify and WooCommerce is possible.
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    Keap Reviews
    Top Pick

    Keap

    Keap

    $40 per month
    12 Ratings
    Learn how Keap can help you organize, automate daily tasks, and close more leads. Keap, previously known as Infusionsoft is the all-in one CRM for small businesses. Small businesses can do great work in a smarter way. Keap helps you organize your client information and daily work in one place. This will free you from repetitive tasks. All your leads, both new and old, are in one place. Access to all of your client information 24/7, anywhere. With easy scheduling and quoting, you can take the hassle out of winning work. Track outstanding invoices and get paid faster. Refer friends and build long-lasting relationships.
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    iContact Reviews
    iContact takes the stress out email marketing. The iContact Email Marketing solution is simple and easy to use. It allows businesses of all sizes to get the best results. Spamcheck, personal coaching, list management, reports, drag and drop editing, autoresponders and social media integration are just a few of the key features that iContact Email Marketing Solution offers. If you've tried other email marketing platforms, iContact is your favorite. You can also call, email, chat with our support staff if you have any questions. You can reach us by phone, email, chat, or online. Our technical support team will ensure that your email campaigns get the best engagement from your contacts using our tools. Email marketing is easy with our powerful drag-and drop editor. You can create customized messages that match your brand with hundreds of modern email templates.
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    Thryv Reviews
    Software that provides a complete client experience for small businesses. Thryv makes it easy to apply for a job, manage the job and get paid. Thryv is a small business management platform that automates tasks, puts customers at the heart of your business and is secure. ThryvPay is a tool that can help service businesses save thousands by allowing them to accept and process credit card payments and ACH payments. Next day funding, automatic recurring payments, client side convenience fees, QuickBooks integration and automatically scheduled payments are just some of the many benefits that ThryvPay offers. Thryv is available on any device, whether it's a tablet, a desktop, or an app for the mobile. It gives you complete business management and exceptional customer support. Thryv integrates with the digital tools that you already use to manage your small business and streamlines the way you do it.
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    InsureCRM Reviews
    Top Pick

    InsureCRM

    Damco Solutions Inc.

    19 Ratings
    InsureCRM harnesses the power and automation to enable insurance carriers, brokers, and agencies to increase sales and customer acquisition. It allows insurers to manage administration, organize customer information, automate underwriting processes and resolve claims quickly. The agile solution features next-generation functionalities that enable insurers to collaborate in real time and find more cross-selling and up-selling opportunities.
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    AgentMethods Reviews

    AgentMethods

    AgentMethods

    $149.00/month/user
    4 Ratings
    All-in-one website marketing platform for insurance agents. Your brand new, beautifully designed insurance website online in just minutes. Beautiful websites that sell insurance. AgentMethods Insurance email campaigns can be used to generate new insurance leads, increase referrals or cross-sell products with your existing customers. Our platform makes it easy for agents to create insurance email campaigns. You can choose from a variety of carefully-crafted campaigns that are ready to go with images or copy. Then schedule your email delivery.
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    inwise Reviews

    inwise

    inwise

    $15.00/month
    1 Rating
    Inwise is a marketing cloud tool that allows businesses to grow their audience and connect with customers and leads. Inwise is an all-in-1 solution that allows you to do these things: - Increase your subscriber base by using popups or registration forms. - Engage and welcome them with an automated customer journey. Email Marketing - Convert leads to customers and increase sales Marketing, SMS and landing pages - Retain customers and serve them with newsletter updates and one-on-one services Messaging capabilities
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    Webpower Reviews

    Webpower

    Webpower

    $125.00/month
    1 Rating
    You can create your own campaigns and send the relevant content to your recipients. Webpower's email marketing software will keep your contacts informed. Inform your contacts about new products, special offers, or other important information. Are you looking to activate sleepers, promote ambassadors, or follow-up on clicks on a hyperlink? You might also want to welcome new customers with a welcoming campaign. Automate the perfect follow up email to increase open rates and convert. Our drag-and-drop editor is the easiest to use. It gives you all the flexibility you need. Our emails are responsive in design. Although we don't expect you to use our software, our local support teams are available to help you in any way you need. Marketing automation will automatically send messages to your campaign, no matter how many errors you make. It does this by following a pre-defined schedule.
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    Higher Logic Thrive Reviews
    Higher Logic Thrive makes it easy to create powerful member experiences quickly. A platform that is integrated for associations. This platform is designed for associations to provide a positive member experience. Use our templates to get you started quickly. Streamline your technology with one integrated platform. Our platform is designed for engagement, loyalty, and retention. It is fully scalable and adaptable to meet the needs of your company. Our platform allows your community connect with customers, members, and volunteers, find answers and share best practices, insights and relevant content from any device. Join the Higher Logic movement, which includes over 350,000 communities that have been successful and over 25,000,000 members from around the globe.
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    Prisma Campaigns Reviews
    The Agile Marketing Platform for Financial Services Financial Institutions can use our services to deepen customer relationships, increase share of wallet, and increase loyalty. We allow them to easily execute personalized campaigns through all channels, at scale. Prisma Campaigns, an intelligent omnichannel orchestrator, can be used for online banking, mobile banking, email, SMS, and other channels. It uses customer data to allow FIs deliver targeted and personalized campaigns that are relevant, personal, and contextual at every stage of the customer journey. From insights to action Effectively orchestrate segmented real-time campaigns. 1-to-1 personalized messages Increase conversion rates by delivering personal and contextual messages All-in-one platform All your channels can be managed from one place: mobile, web and email. Integration is fast and simple Our SDK is easy to use and you can go live in 6 weeks. #BeRelevant
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    FluentCRM Reviews

    FluentCRM

    WPManageNinja

    $129 per year
    2 Ratings
    Email Marketing Automation for WordPress and you! FluentCRM is a self-hosted email marketing automation plugin for WordPress. All your WordPress dashboard features are available: Manage leads and customers, email sequences, learner management, affiliate management, and more. All the essential features to help you skyrocket your growth. Email marketing has the highest ROI. FluentCRM's email manager will allow you to create mass email campaigns that have higher conversion rates. Our simplified CRM will make it easy to master email marketing. A solid customer data platform is essential for a successful marketing campaign. FluentCRM makes it easy to see the customer's profile and track their purchase history.
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    Bonzo Reviews
    We are Conversation Software, not a CRM. Bonzo helps business owners have conversations at scale. It empowers their voice through automation, simplicity, and authentic outreach. Automate workflow campaigns with 5-channel follow up, including email, video and calls. With custom data fields, you can speak directly to your audience and personalize your outreach to them based on their interests. Bonzo Go, our mobile app allows you to respond and communicate with your prospects. To drive inbound conversations, use our pre-built campaign templates. In minutes, you can be up and running. With just two clicks, send bulk text messages, emails, or voicemails to your entire database. You can manage your contacts and people with ease. Remember to follow up with prospects, send documents, and get back to them. In a round-robin rotation, distribute leads to team members and track the progress of each lead.