Mailchimp Description
To help you find your own path. We understand what it is like to start small and have big ideas. We support millions of customers at every stage of their business journeys. You can bring together your audience data, marketing channels, insights, and other information to help you reach your goals faster. Mailchimp allows you to promote your business via email, social media, landing pages and postcards -- all from one platform. We have features that will help you understand your audience and reach them when it matters the most. Our marketing CRM allows you to collect data about your contacts, and then turn that data into action. You can get a complete view of your audience and create campaigns that feel like conversations. With pre-built templates, pre-made segments and 1-click automations, we'll get you up and running quickly. Mailchimp makes selling stuff online easy, even if your store is not an e-commerce shop.
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Mailchimp Features and Options
Email Marketing Software
Retargeting Software
Marketing Automation Software
Landing Page Builder
Website Builder Software
Social Media Marketing Software
Social Media Management Software
Campaign Management Software
Email Tracking Software
CRM Software
Domain Name Registrars
eCommerce Software
Mailchimp Lists
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: My overall experience with Mailchimp has been positive, particularly for users seeking a straightforward & feature rich email marketing solution.
Positive: Mailchimp, a widely used marketing automation platform, offers several advantages for businesses & individuals aiming to streamline their email marketing efforts.
Negative: The pricing structure may become a significant factor for businesses with large subscriber lists or advanced automation needs.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: Overall experience can be counted as positive as it has served its purpose very well to our Email campaigns.
Positive: Mailchimp is used in our organization globally from North America, Switzerland to India, Singapore & China etc. We extensively use it for our newsletter campaigns for New product launches, Success stories, Festival wishes and many more.
Negative: Besides lot of the strengths of Mailchimp, There are some notable aspects in which Mailchimp can be improved, One is the customization of certain templates for more personalized & unique designs, & the pricing structure as the list of subscriber increases with a growing organization.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: Overall, Mailchimp is a reliable platform for email marketing. It enables a powerful dashboard to control every action in creating and delivering emails to the right person. I loved its analytics and report data ability.
Positive: Mailchimp offers excellent pre-designed templates in any of its pro plans. Copy and paste designs and you are ready to go. Analytics and reports give the right amount of data for analysis. Automated greeting email for new subscribers.
Negative: Till I haven't experienced any downside in this platform.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: I really loved how Mailchimp enabled us to focus on core things by automating email marketing. The deployment of Mailchimp is incredibly easy. Overall, I highly suggest Mailchimp if you want an automated marketing product that can be customized and send properly segmented emails.
Positive: There are lots of things I liked about Mailchimp but the topmost feature is its automation and prebuilt templates. We can customize layouts according to the occasion using its premium templates. Its A/B testing ability does a great job. Its automation feature saves time. Analytics about email delivery and email opened.
Negative: Its personalization ability is not very robust. We can't able to send deeply personalized emails.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: Mailchimp helped us to transform how we do marketing by enabling a streamlined marketing solution. With Mailchimp, we have been able to precisely target a specific group with its powerful segmentation. Overall, it's a practical tool that helps businesses to increase sales.
Positive: Mailchimp provides 360 campaign visualization. The option to customise the email interface is endless. Its drag-and-drop capability makes customisation a breeze. Onboarding on this platform is easy for any user.
Negative: The bundle premium plans are is on expensive side.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
A good all-in-one email marketing tool Date: Oct 27 2022
Summary: I have been using Mailchimp for a long time and for me it has achieved great goals and generated an excellent reputation for being the best tool that has allowed me to have good email marketing, as well as being able to have good management when it comes to campaigns. . The benefits obtained with this platform within my company have been to obtain a large number of subscribers which could be grouped by lists and thus get the most out of it while meeting the objectives of going further by doing only email marketing. It simply makes it possible and covers the needs we had in the company.
The campaigns that my company has generated with this platform have been successful, I can say that good results have been obtained and also the problem of the little scope that we had on the web to use unconventional or archaic means was solved. So, with this application it has prospered and with the help of being able to use demographic factors it has been possible to achieve segmentation and thus also be able to retain a large number of audiences and then lose, thus building a mailing list that allows us to carry out different types of actions. with our email marketing to different types of customers.
I have been able to keep the weekly newsletters active for my clients, keeping them informed with the latest offers and promotions on the properties offered by my company or with exclusive services for recurring clients. In addition to the fact that thanks to certain features such as duplication, I have been able to take templates from previous newsletters to apply a bit of modern customization and thus maximize delivery times by reusing the design of my old templates and be more effective when doing email marketing. electronic.
It has been very comfortable to be able to integrate MailChimp to my company's website without affecting its functionality or performance. What's more, with the plugin of this platform everything could be automated without the need to have a lot of configurations to export contacts from one system to another, but within the same integration I can make everything connect and automate in order to have the contact lists assembled at once without having to go through a slow and tedious process to organize everything.
I was able to avoid the amount of spam I was getting on a daily basis when bots were subscribing to us and the real impact we were making with email marketing couldn't be measured. So thanks to Mailchimp it was possible to improve in that aspect since we avoid bots or false accounts that manipulate the metrics of our obtained results.Positive: I like that I can create and customize templates for the different types of emails that I am going to send and that I can also label them to group them and thus not have a mess of created templates, but that everything looks more organized and easy to locate. When I am creating or editing a template, I can not only have control of the edition with drag and drop, which is the maximum that facilitates everything since I only have to grab an element that I want to put in the mail and simply drop it where I want. However, MailChimp goes beyond simplicity and allows programmers or people with little knowledge to further customize emails by making it possible to edit with code and not just the classic drag and drop, providing more freedom and added value to email marketing.
I was really fascinated by how easy it was to configure, I can say that from the first moment it will be a walk with this platform because I did not have to struggle to understand the different aspects and functions of MailChimp, nor did I need experts or help from technical support. to solve my doubts and problems.
The free version stands up to the paid versions as it has very few limitations with its functionalities. This is a great strength for this platform because in general what many subscription platforms do is to place free versions with limitations in not being able to access certain functions, instead MailChimp allows the use of almost all its functionalities, but in a lower range. . I mean that for example it limits the amounts of emails, contacts, templates, etc. However, it does not limit their use, so this is a great opportunity since it opens the doors for small businesses to try this platform before formalizing their version that best suits them and have a perspective of its use and scope.
It does well when it comes to looking for compatibility with CRM platforms. It is very nice to have this coupling since you can maintain connections with customers more easily and also be able to include them in campaigns that are carried out often so that you do not have to do everything manually, but thanks to the integration with CRM it makes everything easier. In addition, it is very easy to be able to integrate these CRM platforms with MailChimp since no technical knowledge is needed to be able to make this connection between platforms, so the coupling will not be a problem.
Prices are affordable for each type of business, so don't worry if you have a large number of subscribers, as MailChimp adapts to the needs of users with flexible plans that allow you to move forward without having to pay extra or exorbitant prices. In case of exceeding the limits of the plan, this platform allows a type of extension in case you need it, such as increasing the number of contacts or emails sent simultaneously.Negative: In my experience using this platform, I have been able to notice that the templates they have are not very well worked out, they seem very few professionals around their design, practically very limited. Usually what I like about using templates is their colors and how they blend with each other, and that's what MailChimp does well with their templates. However, with the rest of the element that it shows depending on what it is going to be, it seems that it is very limited in giving me examples or ideas that can work as it is standardized, so if they could improve that aspect it would be a great help when it is required look for new ideas for the development of email marketing.
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Having a good management of the email lists was a complicated task since it is not very well explained how to do it and how to organize the different emails in their different lists and how to get the most out of this function. I had to struggle a lot to find complete information to be able to manage emails effectively without making a mess of scheduling emails to be sent automatically at a certain time. This was a disadvantage at the time because it required this to be as organized as possible so that the respective information would reach the different subscribers that my company has, so they should make it easier to use these features with a large number of tutorials and that they be well complete.
I haven't found a way to move bounced contacts to the background, this is a bit annoying because I have to do it manually or just leave it that way. This slightly modifies the fact of improving the impact of email marketing since those who are making war with us with the Google algorithm cannot be excluded. So it would be nice to have the ability to exclude those contacts for a while and see if we can solve the bounce problem to keep expanding my business to more people and boost sales.
This is not a somewhat negative point, but it could be in the future. With the acquisition of MailChimp by the Intuit company we do not know what changes could be in the near or distant future. So you have to take action in relation to changes in plans, improvements and more things to pay attention to in case a modification does not expose email marketing as before. So you have to watch each update in case something does not work well or things are not done as before, but as I say it is not a big negative point, but rather the path that Mailchimp will take now is not known. -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: Mailchimp has been one of the best solutions that I have had for my company to be able to expand through internet marketing. It has helped me create newsletters, news, campaigns, offers, etc. What has this been able to do to capture more attention from customers who have already subscribed to the emails sent by my company? With the help of the metrics I have been able to improve in all aspects when it comes to knowing what subscribers are interested in and what they simply do not like or are not interested in. I was able to integrate my marketing team within me.
Positive: ○ It has a large number of templates that I can choose according to the style or type of company that wants to do email marketing. I like that their gallery of templates is extensive since others only have basic and limited templates that I practically have to make from scratch because it does not bring much information.
○ It's easy to create an account within MailChimp, they ask for a lot of information about your business. In addition, it has a lot of information or small tutorials in the section of its functions that explain how each thing works.
○ I can maintain a list of contacts depending on the type of subscriber since I need to send different information to each subscriber who has signed up to receive certain information.
○ I can import contacts, this made it easier for me when I wanted to start with this platform for the first time to use its features because of how easy it was to use. Also, there were too many contacts to import so it made that feature a lot easier for me.
○ I can know when a subscriber has opened an email, he has gone to the spam folder and many other metrics that allow me to know and improve how I did email marketing.Negative: ○ The mail editor has a poor performance, I have to limit myself in terms of elements I can add within the template that I am creating so that everything does not slow down and therefore not create the template that I want to leave established.
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○ Many of the emails go to the spam account and that conflicts with how I do email marketing so my subscribers lose a lot of interest in my offers and newsletters when they don't see the emails anymore.
○ The fonts are very limited limiting the freedom to customize the template to the theme of the company. This one has very few fonts that I don't like as they are inside the emails that I create.
○ Prices are a bit steep compared to other email marketing platforms. I would like to have a more personalized plan depending on the number of subscribers and not depending on what MailChimp has set. This is a bit limiting on the profits that can be made using this platform.
○ I had several problems with the technical support of this platform, I waited a long time to get an answer to problems that I had when implementing Mailchimp for the first time. Apparently for this platform first-time customers are not as important as those who have already used its services more than once and this is a bit annoying since they should pay more attention to new ones who want to understand all its functions to provide a solution. to the company that needs it. -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Mailchimp powers marketing in campaigns and newsletters. Date: Jul 13 2022
Summary: Mailchimp has allowed mass communication with my clients and potential clients, thus being able to improve as a company with respect to the campaigns and newsletters that are sent with offers or simply information about a new post within the company's blog. With this platform, costs have been saved in hiring marketing and design experts since, as I have mentioned, Mailchimp leads very well with steps such as carrying out a correct campaign or newsletter. With the reports generated of all the metrics, an improvement has been seen in the interest of our subscribers when they see new and interesting content sent. Email marketing has been and will continue to be the most important channel for our organization as it allows us to push boundaries.
Positive: * It does not require a design or marketing expert, Mailchimp very well guides the user with steps to follow for correct email marketing.
* Easy use of its interface, its design seems very inclusive, allowing even new users who want to try this platform to do so without any problem or confusion.
* Predesigned templates for a specific theme or occasion helping the inexperienced user to start with a base without any design knowledge and thus be able to focus only on the content.
* The campaigns and newsletters have a professional appearance, thus helping the recipient of the email to understand all the elements and information it contains without any confusion, causing a better impact at the marketing level.
* It is very customizable, not only the templates, it is everything, you can also give it a personal touch according to your organization such as colors, logos, texts, etc. Also, as I mentioned earlier about its ease of use, Mailchimp has the drag and drop function for greater mobility when adding elements, texts, images, among others.
* Subscribers can be organized into specific lists for the specific topics they want to send.
* It has a view of the metrics that are needed to perform an analysis of the reach of emails such as clicks or open rate, this can be generated through reports that specify everything in detail.
* They can be scheduled to send email at a specific time and date, likewise you can send massive mail to the list of subscribers already established, improving and automating the marketing work.Negative: * Errors in image cropping, this makes the most tedious work when creating an email since now I have to have the images already cropped before uploading them to Mailchimp, because if I upload it without cropping and do the cropping inside the platform may not see the changes despite me if I see it when editing.
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* Problems with the spam folder, many times the emails sent to subscribers fall into that folder. It does not matter if the mailing is moderate or intensive, in the end a certain percentage range falls into the spam folder. We have been able to fix the problem with most email addresses, but a significant number remain to be resolved.
* You can not fill the void left by subscribers who leave, if a user no longer wants to receive our emails, the space is not empty and when I want to replace that void with new users it is simply not possible, you have to pay more for have more subscription space than Mailchimp offers in the plans, thus diverting the established budget.
* High price for small businesses, I have seen that other email marketing services can offer the same but for less monthly expense.
* Experience is required to create an email from scratch and perform good email marketing. -
Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: Our general experience with this software has been magnificent since the first day we started using it, it should be noted that when we started using this software we had certain doubts since we did not know very well how we should configure our social networks with the main shower, so that we could send our campaigns to social networks. Over time, we adapted to each of the work modalities, after two weeks we correctly understood how the platform worked, in my personal opinion I consider that two weeks was a fairly quick time to adapt to the platform. We are generally satisfied with this advertising campaign software, a large part of our company uses this software to create campaigns with an allusive design and with an excellent order in the information of the campaign. Real-time monitoring has been key to making our overall experience successful.
Positive: Mailchimp is our main mechanism to create advertising campaigns and expand all the services we offer in our company, Mailchimp has a fairly consolidated structure, its general panel is quite organized and in this way it allows us to monitor and manage the large number of advertising campaigns that we send weekly to our customers. One of the main things that I loved about our experience with Mailchimp is that it has a very creative way to design ad campaigns, it currently has a drag and drop system which allows us to create ad campaigns with just a few clips, this process campaign creation is not complicated at all, anyone without prior experience can design campaigns in a matter of minutes. Another of the magnificent positive characteristics of Mailchimp is that it has an unlimited system to send advertising campaigns, accessing a payment plan you can send all the campaigns you want and the system I do not know with Sarah in any way, in addition to sending campaign without limits you Allows you to get unlimited customers. I also loved the modality that Mailchimp has to follow up on each of the campaigns, its main panel works in real time and this helps me to be able to visualize the progress that my campaigns are having, to be able to control the traffic of each one of the clients For the campaign that was sent to you, during this real-time monitoring I can know where the campaigns are providing the most traffic, either from my social networks or from the campaigns sent via email.
Negative: Business campaigns within Mailchimp are quite beneficial both for me and for any company that uses it, during my experience I have not had any failures with this software, I am totally satisfied with the results obtained and with the way of working that everything has given me This weather. I loved the system in general, it never presented any type of failure, all the emails we send with advertising campaigns were always received from the inbox of all our clients, on very few occasions they were received by the spam folder, we are satisfied with this method of mail delivery, since our clients can access the campaign without having to do many searches inside their personal mail folders. The connectivity function such as these social networks has also worked wonderfully, we have never had any failures during this connection, this has allowed us to send all our campaigns to our social networks when necessary. I hope that this software never presents us with any type of failure, since we are happy with the use of it.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: Love the product. Our business couldn't really exist with out it. It's the simplest way to keep in contact with our clients on a regular basis.
Positive: The ability to easily create groups of contacts based around different markets. The simplicity of creating a very professional looking email campaign. The reports that are provided after the campaign is sent out allow you to track your progress over longer timeframes and learn from your victories and mistakes.
Negative: We don't love the pricing structure. We get charged for each contact that we have and this can be problematic because at times we don't send any emails for months yet we are getting charged for the number of people saved in our contact list.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: Overall, I would recommend this to a small business startup or an agency (like where I work). They've done a great job of organizing the countless features in such a way that works for many different types of organizations.
Positive: For the amount of functionality you get, it's a fair price for the product. Recently, they underwent a redesign which has made it a little hard to find some of the reports and features I often use. But, I think once I get used to it I will appreciate it.
Negative: Their billing procedures are a bit frustrating. They're transparent on what they charge which is good, but it's frustrating to pay for contacts who are not subscribed. Maybe that's just something normal in the industry, but this is the first time I've encountered it.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: We use Mailchimp frequently in our marketing company in order to manage and centralize our promotions via email, allowing us to keep our customers informed of the latest trends, and special days offers.
Positive: Its main benefit is that by keeping your customer lists segmented you can make a selection of customers to make a dissemination of promotions, in order to customize as much as possible the products and services offered to our customers, and avoid offering unsuitable products for other customers in question.
Negative: Its interface still leaves much to be desired, it is not very intuitive and generally presents slowdowns and we still do not know why, this makes the experience is reduced to some degree, and sometimes more serious generates loss of time among our employees.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: We were able to synchronize Mailchimp in our organization as a main tool to manage digital marketing and some important campaigns as we have been able to arrange automated mailing to more than 1000 contacts almost immediately.
Positive: We can manipulate Mailchimp through a complete interface from the web online, which has allowed us to use the tool properly and quickly. All operations are handled in a responsive and bold way, which makes editing any format very reliable. It also has some import tools so that contacts can respond immediately.
Negative: Although we can configure listings and categories almost immediately Mailchimp does not have many options to choose from for further configuration. Sometimes the scheme that some templates show us are misleading and we must start configuring the sending from 0 because it does not fit in the format.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: Mailchimp is a great way to get started with newsletters and updates for small businesses that adds a professional look to your news.
Positive: I have been using Mailchimp for years to send out newsletters to my clientele. The free aspects are exactly what I need to keep in regular communication and connect with my followers. I like how simple and easy the templates make building the emails. I regularly get compliments regarding how good my emails look.
Negative: I wish I had a bit more editing capabilities so I could customize the look of the emails more. The logo auto-upload shrinks down my image too small.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Summary: It has been fundamental to realize and follow up the marketing processes we carry out daily; it proposes effective mechanisms. An efficient workflow makes the best use of digital resources and networks. It has helped us to get closer to customers and increase sales.
Positive: Mailchimp is a fantastic resource that has helped us to manage our marketing mechanisms more efficiently. It has excellent features and automation of various processes that make life simpler for those who exercise our organization's marketing, from sending emails to funnels, segmentation, and much more. In addition, it is a very robust marketing platform, and for questions and problems that may arise, an excellent support team is always at our disposal.
Negative: It is expensive but also very effective; it streamlines the work and helps to market effectively. However, we also come across a steep learning curve due to the many features; once overcome, it is abysmal the benefit that can be drawn from this tool to use any organization.
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