Top Pick

Mailchimp Description

Mailchimp is a widely-used marketing automation platform that houses over 11 million users worldwide. Through the platform's AI-powered insights and content creation tools, businesses can personalize every email and SMS to cater to each customer. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses stay connected with their customers while promoting repeat business and brand loyalty - all while integrating with users' existing workflows.

Some of the notable organizations turning to Mailchimp for assistance in driving revenue through email marketing include TEDTalks, Shutterstock, Boston Market, and Nikon India. What sets this platform apart lies in its user-friendly interface and accessibility for both tech-savvy individuals and those who are not so familiar with technology.

Since 2001, Mailchimp has grown significantly to become a prominent global marketing automation platform with offices situated in Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle and Santa Monica. The platform prides itself on delivering an impeccable and personalized user experience.

Mailchimp was recently acquired by Intuit Inc. (Nasdaq: INTU), a widely recognized global financial technology platform. Since the acquis

Pricing

Pricing Starts At:
$9.99 per month
Free Trial:
Yes

Integrations

Reviews - 130 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Intuit Mailchimp
Year Founded:
2001
Headquarters:
United States
Website:
www.mailchimp.com
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Product Details

Platforms
SaaS
iPhone
iPad
Android
Type of Training
Documentation
Live Online
Customer Support
Phone Support
24/7 Live Support
Online

Mailchimp Features and Options

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Retargeting Software

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Social Media Management Software

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Website Builder Software

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

Email Tracking Software

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Domain Name Registrars

DNS Service
Domain Parking
Domain Privacy
Email Hosting
Extended Expiration Protection
SSL Certificates
Web Hosting
Website Builder

eCommerce Software

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Mailchimp Lists

  • Name: Claire W.
    Job Title: Sales Representative
    Length of product use: 6-12 Months
    Used How Often?: Monthly
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    The best way to reach your target audience!

    Edited: Nov 25 2024

    Summary: Very helpful staff. The platform is easy to use and reminders are sent about important dates. This is very helpful.

    Positive: Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful.
    Suggestions given about sentences and titles are very useful.

    Negative: Slightly more suited to American consumers. But easy to adapt for NZ.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Director of Client Strategy and Creative
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Great platform for our needs!

    Date: Nov 22 2024

    Summary: Over all, we love Mailchimp and will keep using it for the foreseeable future. The product continues to get more robust than we can even utilize for our needs, but the simplicity remains.

    Positive: Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would.

    Negative: Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those.

    Read More...
  • Name: Linda R.
    Job Title: Shop owner
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Mailchimp

    Date: Nov 22 2024

    Summary: I like Mailchimp and wouldn't change I did try another and it was super difficult to navigate. Please keep things simple it really helps I am a small business and have to do everything myself.

    Positive: pretty easy to use as im not a great tech person but I can navigate this with ease and create great looking e mails. I like that I can replicate then just change things it saves me time.

    Negative: I only have approx 500 on my list I think the price could be a little lower as I don't use it as much as I possibly should.

    Read More...
  • Name: Brenda C.
    Job Title: Marketing Director
    Length of product use: 2+ Years
    Used How Often?: Monthly
    Role: User, Administrator, Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Review of Mailchimp

    Date: Nov 22 2024

    Summary: Very happy with Mailchimp and the results it gives me for the mail out. I can't not however figure out how to add emails after some emails are rejected

    Positive: Mailchimp is very user friendly and has a good format. I like to see how many emails made to our clients- It also me to be a bit creative too

    Negative: Wish I could add more email addresses for my price level

    Read More...
  • Name: Karen H.
    Job Title: Owner
    Length of product use: 2+ Years
    Used How Often?: Monthly
    Role: Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    PERSONAL, CARING SERVICE

    Date: Nov 15 2024

    Summary: I get the best service of all the help offerings from different platforms that I use. Not only is it fast and competent, I love that my helper often follows up with an article or more info for me to consider. Overall, I'm one happy customer.

    Positive: I love that when I call support, I GET IT, quickly and courteously. I get the feeling that my 'helper' really cares about my satisfaction. That's pretty rare these days.

    Negative: Sometimes the helpers get busy and I have to wait a bit, but it's never long.

    Read More...
  • Name: Brandon F.
    Job Title: Marketing Manager
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User, Administrator, Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    The Best E-Mail Provider

    Date: Nov 15 2024

    Summary: I’ve tried many different providers and platforms over the years, but Mailchimp has always been the best. The customization and now the generated suggestions are incredible, very high reputation for verified delivery, and provide you with everything you need to succeed.

    Positive: I think the biggest pros are they set you up for success, it will tell you what you need to do next and what authentication and verification you need to deliver, cleans your list and helps prevent you from spamming. There’s even more options available for design and settings, like having subscriber preference lists for people instead of just unsubscribe.

    Negative: I used to wish there were more customizable options, but now it’s pretty extensive, I do wish there were some more features to customize the forms for email collection.

    Read More...
  • Name: Giles W.
    Job Title: Director
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Long term fan

    Date: Nov 15 2024

    Summary: A very effective platform that merits spending time to make full use of many features which are contained in the system.
    A good partnership of technology and creative thought.

    Positive: Simple to use and with some personal focus it will teach you how to mail more effectively.
    The more you understand it the better it gets.

    Negative: Not sure if I fully understand pricing when you exceed your bands

    Read More...
  • Name: Sakshi S.
    Job Title: Insides Sales representative
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Streamlining email marketing for every business size

    Date: Jan 17 2024

    Summary: My overall experience with Mailchimp has been positive, particularly for users seeking a straightforward & feature rich email marketing solution.

    Positive: Mailchimp, a widely used marketing automation platform, offers several advantages for businesses & individuals aiming to streamline their email marketing efforts.

    Negative: The pricing structure may become a significant factor for businesses with large subscriber lists or advanced automation needs.

    Read More...
  • Name: Ayush G.
    Job Title: C Parts Expert
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Amazing email market tool for new product launches

    Date: Jan 12 2024

    Summary: Overall experience can be counted as positive as it has served its purpose very well to our Email campaigns.

    Positive: Mailchimp is used in our organization globally from North America, Switzerland to India, Singapore & China etc. We extensively use it for our newsletter campaigns for New product launches, Success stories, Festival wishes and many more.

    Negative: Besides lot of the strengths of Mailchimp, There are some notable aspects in which Mailchimp can be improved, One is the customization of certain templates for more personalized & unique designs, & the pricing structure as the list of subscriber increases with a growing organization.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Senior Project Manager
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Mailchimp is best for email marketing

    Date: Nov 21 2022

    Summary: Overall, Mailchimp is a reliable platform for email marketing. It enables a powerful dashboard to control every action in creating and delivering emails to the right person. I loved its analytics and report data ability.

    Positive: Mailchimp offers excellent pre-designed templates in any of its pro plans. Copy and paste designs and you are ready to go. Analytics and reports give the right amount of data for analysis. Automated greeting email for new subscribers.

    Negative: Till I haven't experienced any downside in this platform.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Sales and Marketing Manager
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best Automated Email Marketing Tool

    Date: Nov 11 2022

    Summary: I really loved how Mailchimp enabled us to focus on core things by automating email marketing. The deployment of Mailchimp is incredibly easy. Overall, I highly suggest Mailchimp if you want an automated marketing product that can be customized and send properly segmented emails.

    Positive: There are lots of things I liked about Mailchimp but the topmost feature is its automation and prebuilt templates. We can customize layouts according to the occasion using its premium templates. Its A/B testing ability does a great job. Its automation feature saves time. Analytics about email delivery and email opened.

    Negative: Its personalization ability is not very robust. We can't able to send deeply personalized emails.

    Read More...
  • Name: Anayna K.
    Job Title: Product application specialist
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Mailchimp provides endless customisation

    Edited: Nov 07 2022

    Summary: Mailchimp helped us to transform how we do marketing by enabling a streamlined marketing solution. With Mailchimp, we have been able to precisely target a specific group with its powerful segmentation. Overall, it's a practical tool that helps businesses to increase sales.

    Positive: Mailchimp provides 360 campaign visualization. The option to customise the email interface is endless. Its drag-and-drop capability makes customisation a breeze. Onboarding on this platform is easy for any user.

    Negative: The bundle premium plans are is on expensive side.

    Read More...
  • Name: Jeanette M.
    Job Title: Director of Operations
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    A good all-in-one email marketing tool

    Date: Oct 27 2022

    Summary: I have been using Mailchimp for a long time and for me it has achieved great goals and generated an excellent reputation for being the best tool that has allowed me to have good email marketing, as well as being able to have good management when it comes to campaigns. . The benefits obtained with this platform within my company have been to obtain a large number of subscribers which could be grouped by lists and thus get the most out of it while meeting the objectives of going further by doing only email marketing. It simply makes it possible and covers the needs we had in the company.

    The campaigns that my company has generated with this platform have been successful, I can say that good results have been obtained and also the problem of the little scope that we had on the web to use unconventional or archaic means was solved. So, with this application it has prospered and with the help of being able to use demographic factors it has been possible to achieve segmentation and thus also be able to retain a large number of audiences and then lose, thus building a mailing list that allows us to carry out different types of actions. with our email marketing to different types of customers.

    I have been able to keep the weekly newsletters active for my clients, keeping them informed with the latest offers and promotions on the properties offered by my company or with exclusive services for recurring clients. In addition to the fact that thanks to certain features such as duplication, I have been able to take templates from previous newsletters to apply a bit of modern customization and thus maximize delivery times by reusing the design of my old templates and be more effective when doing email marketing. electronic.

    It has been very comfortable to be able to integrate MailChimp to my company's website without affecting its functionality or performance. What's more, with the plugin of this platform everything could be automated without the need to have a lot of configurations to export contacts from one system to another, but within the same integration I can make everything connect and automate in order to have the contact lists assembled at once without having to go through a slow and tedious process to organize everything.

    I was able to avoid the amount of spam I was getting on a daily basis when bots were subscribing to us and the real impact we were making with email marketing couldn't be measured. So thanks to Mailchimp it was possible to improve in that aspect since we avoid bots or false accounts that manipulate the metrics of our obtained results.

    Positive: I like that I can create and customize templates for the different types of emails that I am going to send and that I can also label them to group them and thus not have a mess of created templates, but that everything looks more organized and easy to locate. When I am creating or editing a template, I can not only have control of the edition with drag and drop, which is the maximum that facilitates everything since I only have to grab an element that I want to put in the mail and simply drop it where I want. However, MailChimp goes beyond simplicity and allows programmers or people with little knowledge to further customize emails by making it possible to edit with code and not just the classic drag and drop, providing more freedom and added value to email marketing.

    I was really fascinated by how easy it was to configure, I can say that from the first moment it will be a walk with this platform because I did not have to struggle to understand the different aspects and functions of MailChimp, nor did I need experts or help from technical support. to solve my doubts and problems.

    The free version stands up to the paid versions as it has very few limitations with its functionalities. This is a great strength for this platform because in general what many subscription platforms do is to place free versions with limitations in not being able to access certain functions, instead MailChimp allows the use of almost all its functionalities, but in a lower range. . I mean that for example it limits the amounts of emails, contacts, templates, etc. However, it does not limit their use, so this is a great opportunity since it opens the doors for small businesses to try this platform before formalizing their version that best suits them and have a perspective of its use and scope.

    It does well when it comes to looking for compatibility with CRM platforms. It is very nice to have this coupling since you can maintain connections with customers more easily and also be able to include them in campaigns that are carried out often so that you do not have to do everything manually, but thanks to the integration with CRM it makes everything easier. In addition, it is very easy to be able to integrate these CRM platforms with MailChimp since no technical knowledge is needed to be able to make this connection between platforms, so the coupling will not be a problem.

    Prices are affordable for each type of business, so don't worry if you have a large number of subscribers, as MailChimp adapts to the needs of users with flexible plans that allow you to move forward without having to pay extra or exorbitant prices. In case of exceeding the limits of the plan, this platform allows a type of extension in case you need it, such as increasing the number of contacts or emails sent simultaneously.

    Negative: In my experience using this platform, I have been able to notice that the templates they have are not very well worked out, they seem very few professionals around their design, practically very limited. Usually what I like about using templates is their colors and how they blend with each other, and that's what MailChimp does well with their templates. However, with the rest of the element that it shows depending on what it is going to be, it seems that it is very limited in giving me examples or ideas that can work as it is standardized, so if they could improve that aspect it would be a great help when it is required look for new ideas for the development of email marketing.

    Having a good management of the email lists was a complicated task since it is not very well explained how to do it and how to organize the different emails in their different lists and how to get the most out of this function. I had to struggle a lot to find complete information to be able to manage emails effectively without making a mess of scheduling emails to be sent automatically at a certain time. This was a disadvantage at the time because it required this to be as organized as possible so that the respective information would reach the different subscribers that my company has, so they should make it easier to use these features with a large number of tutorials and that they be well complete.

    I haven't found a way to move bounced contacts to the background, this is a bit annoying because I have to do it manually or just leave it that way. This slightly modifies the fact of improving the impact of email marketing since those who are making war with us with the Google algorithm cannot be excluded. So it would be nice to have the ability to exclude those contacts for a while and see if we can solve the bounce problem to keep expanding my business to more people and boost sales.

    This is not a somewhat negative point, but it could be in the future. With the acquisition of MailChimp by the Intuit company we do not know what changes could be in the near or distant future. So you have to take action in relation to changes in plans, improvements and more things to pay attention to in case a modification does not expose email marketing as before. So you have to watch each update in case something does not work well or things are not done as before, but as I say it is not a big negative point, but rather the path that Mailchimp will take now is not known.

    Read More...
  • Name: Paola G.
    Job Title: CEO
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    I can take my marketing beyond the horizons

    Date: Sep 15 2022

    Summary: Mailchimp has been one of the best solutions that I have had for my company to be able to expand through internet marketing. It has helped me create newsletters, news, campaigns, offers, etc. What has this been able to do to capture more attention from customers who have already subscribed to the emails sent by my company? With the help of the metrics I have been able to improve in all aspects when it comes to knowing what subscribers are interested in and what they simply do not like or are not interested in. I was able to integrate my marketing team within me.

    Positive: ○ It has a large number of templates that I can choose according to the style or type of company that wants to do email marketing. I like that their gallery of templates is extensive since others only have basic and limited templates that I practically have to make from scratch because it does not bring much information.
    ○ It's easy to create an account within MailChimp, they ask for a lot of information about your business. In addition, it has a lot of information or small tutorials in the section of its functions that explain how each thing works.
    ○ I can maintain a list of contacts depending on the type of subscriber since I need to send different information to each subscriber who has signed up to receive certain information.
    ○ I can import contacts, this made it easier for me when I wanted to start with this platform for the first time to use its features because of how easy it was to use. Also, there were too many contacts to import so it made that feature a lot easier for me.
    ○ I can know when a subscriber has opened an email, he has gone to the spam folder and many other metrics that allow me to know and improve how I did email marketing.

    Negative: ○ The mail editor has a poor performance, I have to limit myself in terms of elements I can add within the template that I am creating so that everything does not slow down and therefore not create the template that I want to leave established.
    ○ Many of the emails go to the spam account and that conflicts with how I do email marketing so my subscribers lose a lot of interest in my offers and newsletters when they don't see the emails anymore.
    ○ The fonts are very limited limiting the freedom to customize the template to the theme of the company. This one has very few fonts that I don't like as they are inside the emails that I create.
    ○ Prices are a bit steep compared to other email marketing platforms. I would like to have a more personalized plan depending on the number of subscribers and not depending on what MailChimp has set. This is a bit limiting on the profits that can be made using this platform.
    ○ I had several problems with the technical support of this platform, I waited a long time to get an answer to problems that I had when implementing Mailchimp for the first time. Apparently for this platform first-time customers are not as important as those who have already used its services more than once and this is a bit annoying since they should pay more attention to new ones who want to understand all its functions to provide a solution. to the company that needs it.

    Read More...
  • Name: Oscar T.
    Job Title: Marketing Director
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Mailchimp powers marketing in campaigns and newsletters.

    Date: Jul 13 2022

    Summary: Mailchimp has allowed mass communication with my clients and potential clients, thus being able to improve as a company with respect to the campaigns and newsletters that are sent with offers or simply information about a new post within the company's blog. With this platform, costs have been saved in hiring marketing and design experts since, as I have mentioned, Mailchimp leads very well with steps such as carrying out a correct campaign or newsletter. With the reports generated of all the metrics, an improvement has been seen in the interest of our subscribers when they see new and interesting content sent. Email marketing has been and will continue to be the most important channel for our organization as it allows us to push boundaries.

    Positive: * It does not require a design or marketing expert, Mailchimp very well guides the user with steps to follow for correct email marketing.
    * Easy use of its interface, its design seems very inclusive, allowing even new users who want to try this platform to do so without any problem or confusion.
    * Predesigned templates for a specific theme or occasion helping the inexperienced user to start with a base without any design knowledge and thus be able to focus only on the content.
    * The campaigns and newsletters have a professional appearance, thus helping the recipient of the email to understand all the elements and information it contains without any confusion, causing a better impact at the marketing level.
    * It is very customizable, not only the templates, it is everything, you can also give it a personal touch according to your organization such as colors, logos, texts, etc. Also, as I mentioned earlier about its ease of use, Mailchimp has the drag and drop function for greater mobility when adding elements, texts, images, among others.
    * Subscribers can be organized into specific lists for the specific topics they want to send.
    * It has a view of the metrics that are needed to perform an analysis of the reach of emails such as clicks or open rate, this can be generated through reports that specify everything in detail.
    * They can be scheduled to send email at a specific time and date, likewise you can send massive mail to the list of subscribers already established, improving and automating the marketing work.

    Negative: * Errors in image cropping, this makes the most tedious work when creating an email since now I have to have the images already cropped before uploading them to Mailchimp, because if I upload it without cropping and do the cropping inside the platform may not see the changes despite me if I see it when editing.
    * Problems with the spam folder, many times the emails sent to subscribers fall into that folder. It does not matter if the mailing is moderate or intensive, in the end a certain percentage range falls into the spam folder. We have been able to fix the problem with most email addresses, but a significant number remain to be resolved.
    * You can not fill the void left by subscribers who leave, if a user no longer wants to receive our emails, the space is not empty and when I want to replace that void with new users it is simply not possible, you have to pay more for have more subscription space than Mailchimp offers in the plans, thus diverting the established budget.
    * High price for small businesses, I have seen that other email marketing services can offer the same but for less monthly expense.
    * Experience is required to create an email from scratch and perform good email marketing.

    Read More...
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