Pardot Reviews

Summary: Salesforce Pardot completely transforms how we do marketing and campaign management. Using this platform we are able to reach and make more customers from day one. It helps in making a unified structure for both (marketing and sales) teams. Overall, Salesforce Pardot is a robust platform that helps businesses to scale in a short period.

Positive: Salesforce Pardot becomes more effective when you are using with Salesforce sales tool. It has a simple and responsive interface.
Its drip campaign feature really performs well. Easy to change email templates. Its user analytics gives every point of data.

Negative: Less automation ability. It doesn't have proper automation actions.

Summary: In terms of marketing management, Pardot shows us that email marketing is still more relevant than ever, by allowing us to send a large number of emails and track them, so that we can quickly find out how many recipients have checked them.

Positive: Pardot handles itself in the same way that other bulk email back-office services do, by implementing contact lists that can be selected at your convenience before sending. We like this because it makes us feel familiar with the system and helps us to orient ourselves during each campaign.

Negative: We believe that some of its mechanics could be improved, as is the case of its integration with online database services, with which it would be more practical to use the databases that are stored on the Internet without the need to download them previously. There is also no possibility of adding survey formats to the campaigns.

Summary: Easy to use and create campaigns. Pardot helps to create highly engaging campaigns. Its interface is decent not so user friendly. In my opinion, Pardot is not very cost-effective for email marketing.

Positive: Pardot serves intelligence with excellence to build up your highly engaging campaigns. With Pardot you can make campaign segments, track user's activity, analyze analytics, schedule up email, increases the ability to visualize leads, manage sales pipeline and campaigns.

Negative: Its services are good but not very cost-effective.

Summary: I will rate this tool 10 out of 10 in every aspect of marketing needs. Also, recommends to everyone who searching for a well-developed email marketing tool. It's very effective.

Positive: We have tried lots of marketing tools nothing came in the level of our requirement except Salesforce Pardot. It's a versatile, super automated and feature-rich email marketing platform. It's the best piece of software by salesforce with an integrated CRM.

Negative: Cons? Nothing to share, never experienced any.

Summary: I don't think we would use Pardot if we didn't have Salesforce. Great for companies looking to automate email messages and control communications with those emails. Pardot can be used for new leads and existing contacts in Salesforce, which is really practical. Good for handling types / collecting information from your website directly into the data you can put in front of the sales group. The data you have in Salesforce needs to be clean before it can be integrated - information nightmares can easily occur, as well as replicating contacts in abundance.

Positive: In my company, Pardot is one of the main advertising automation tools. We organize campaigns with Pardot, sending emails instantly to potential customers as well as customers. It is generally used by the advertising and marketing team, however, as a salesperson, I use Pardot to see when emails are being sent to potential customers, who opened emails, clicked on emails, downloaded and installed forms, etc. . It is useful to recognize what task occurred at a particular prospect before connecting.

Negative: I said the combination of documents as positive, but the adverse is why we have to merge them to begin with. Unfortunately, Pardot develops replicated records when an email address is deleted in Salesforce, instead of having Salesforce as a helper application. Therefore, there is an effort to replicate in Salesforce as well as in Pardot so that the records are corrected correctly.

Summary: You may want to look at other options as well first. It is simply the tool we use for email marketing. This helps us to automate points that would otherwise be uncomfortable to do manually. I haven't used any kind of alternative platform, so I'm not sure if I can talk about how it faces rivals, however, because our fundamental email advertising and marketing automation require that it definitely get the job done.

Positive: I like that Pardot is seamlessly incorporated into Salesforce and also has a simple user interface that is usually quite easy to determine. Most of the time when I set up a project on Pardot, I enjoy the mindset of defining and neglecting, as I trust the system to keep my custom projects running, even without proactively taking notice of them. This makes lead nutrition much simpler, as well as much more uncomplicated.

Negative: I want better support to make use of the program. Whenever I can't find the points, it seems that I end up looking through the assistance reports 5 before finding an answer. I want to have a much better assistance to make use of the program. That said, the support team is very active, and if you're willing to spend time and energy digging up the best sources, you can probably find the answer you're looking for. It is not as simple as if you need to speak to a real person for help, it is virtually difficult to contact a person.

Summary: If you're a B2B marketer and you already use Salesforce, there's no better alternative. If you don't use Salesforce, look elsewhere (unless you're in the market for a new CRM).

Positive: Great integration with Salesforce (of course), good options for automation, and great spend and return tracking on campaigns.

Negative: Some significant features missing compared to similar offerings (drag and drop email and landing pages). Pricey!

Summary: Pardot is an influential business automation tool. It helps my business to centralise all my marketing. It gives me very effortless email marketing as well as an excellent lead generation platform. I also use smart forms which is very important in collecting information.

Positive: Pardot has very effective email marketing platform. It's integration with Salesforce CRM makes best in the category. It gives website visitors track which helps my business to get overview of user likeness.

Negative: Analytics and reporting are staying behind of many other automation tools.