Best Conversational Marketing Platforms of 2025

Find and compare the best Conversational Marketing platforms in 2025

Use the comparison tool below to compare the top Conversational Marketing platforms on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    Birdeye Reviews
    Top Pick

    Birdeye

    Birdeye

    $250/month
    4,145 Ratings
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    Please also update our description as follows: Birdeye is the top-rated reputation, social media, and customer experience platform for local brands and multi-location businesses. Over 150,000 businesses leverage Birdeye’s AI-powered platform to get found online, improve online reputation, streamline social publishing, connect through digital channels, and deliver a wowing customer experience.
  • 2
    Enterprise Bot Reviews
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    Our AI is your best agent, trained to answer all questions and guide customers through every step of their journey, 24/7. Our AI is cost-effective, quick, and offers out-of-the-box domain knowledge and integration. Enterprise Bot's conversational AI is superior and can understand and respond to user requests in multiple languages. Our domain knowledge allows for high accuracy and record-breaking time-to-market. We offer automation solutions that integrate into core systems, whether it's commercial or retail banking, asset, or wealth management. You can check the status of trades, pay your credit card bills, send offers and much more. To increase sales and cross-sell, provide simple answers to complex questions about insurance products. Our smart flows will allow customers to quickly report claims using our smart flows. Our AI interface allows customers to ask questions about ticketing, book tickets, check train schedules and provide feedback.
  • 3
    Social Intents Reviews

    Social Intents

    Social Intents

    $39 per month
    20 Ratings
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    Offer website live chat support from the collaboration tools you already use: Microsoft Teams, Google Workspace, Slack, and Zoom. Build ChatGPT powered AI Chatbots in 1-Click and enable your chatbots when your agents are unavailable. Create WhatsApp, SMS, and Messenger chatbots with the ability to escalate to humans when it makes sense. No need to learn additional software to support customers. Engage potential customers when they need your help, close more deals, and increase online revenue.
  • 4
    GetResponse Reviews
    Top Pick
    GetResponse offers an all-in-one marketing platform designed to equip marketers, solopreneurs, creators, coaches, and small business owners with powerful, user-friendly tools for email marketing, automation, and content monetization. With more than 25 years of experience, GetResponse supports audience growth and engagement through email campaigns, enables seamless course creation and sales, and helps turn passion into profit. It’s the ideal choice for building personal brands, selling products and services, and creating loyal customer communities.
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    kama DEI Reviews
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    kama DEI

    kama.ai

    $399 per month (plus setup)
    8 Ratings
    kama.ai's Designed Emotional Intelligence, kama DEI, truly understands the meaning and human impact behind your client or user's situation or inquiry the way we as people understand each other. Our Natural Language Understanding (NLU) technology, combined with our proprietary knowledge base, and our human value guidance algorithm supports true human-like understanding and inference behind the interactions with users. Our knowledge base content is easily 'programmed' in natural language, rated by human values, that we all understand, creating an ever expanding Virtual Agent that can answer questions for your clients, employees or other stakeholders. Conversation journeys deliver prioritized product and service information, directly the way your product or service experts or client practitioners want to communicate it. No data scientists or programmers are required. kama DEI Agents can 'speak' over our website chat interface, Facebook Messenger, smart speakers, or from within mobile applications. Ultimately, we help you get the right information, to the right people, at the right time, providing any-time client engagement, increasing your marketing ROI and building your brand's loyalty
  • 6
    Ochatbot Reviews
    An eCommerce chatbot that lifts revenues from 20% to 40% when the shopper engages with Ochatbot and reduce support tickets from 25% to 45% with Ochatbot. Our Pro and Enterprise plans include an eCommerce Guarantee. Ochatbot’s robust AI chatbot features are designed for ecommerce platforms for Shopify chatbots, BigCommerce chatbots, WooCommerce chatbots and Magento chatbots as well as B2B sales and support chatbot. No code, auto install AI platform. Ochatbot engages customers to providing product recommendations, overcoming sales obstacles, upselling and cross-selling, capturing abandoned cart, and answering support questions including order tracking. Ochatbots AI chatbot communicates through NLP conversations becoming smarter over time about your products and services. The AI chatbot determines the customers AI Happiness Sentiment, Customer Reaction data along with marketing and sales insights. Ochatbot also includes 9 conversion optimization tools such as Leadbot with over 80 templates, Offer Sliders, Exit Popups, live chat and more.
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    Userlike Reviews
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    Userlike

    $90.00 per month
    94 Ratings
    Userlike is the leading software for customer messaging and support automation in Germany. The heart of this solution is the Message Center - a central inbox for all messaging channels such as website chat, WhatsApp, Facebook Messenger and more. From here, all messages can be processed with professional features such as message templates, live translations and file sharing. Userlike has a powerful website messenger that companies can integrate into their website. The live chat tool lets your customers choose to either have a conversation at that moment or continue it at a later time - just like their favorite messaging apps. For complex inquiries or product demos, the software gives agents the ability to switch from a chat to a browser-based video call with one click, which also allows for screen sharing. That way, companies can personally guide website visitors throughout the entire buyer journey and strengthen the customer relationship. Self learning chatbots with GTP-4 integration, smart FAQ pages and dynamic contact forms can be integrated via Userlikes AI Automation Hub to automate your customer support. The software is developed and hosted in Germany, making Userlike a GDPR-compliant customer communication solution
  • 8
    Drift Reviews
    Top Pick
    Your customers have high expectations. Companies that can deliver personalized, fast and easy buying experiences are the ones that will succeed in a world that is increasingly on-demand and instant. Drift can help you with this. Drift combines chat, video, and automated to remove friction from business buying. Drift allows you to have conversations with potential customers on your terms. Drift is used by over 50,000 businesses today to increase revenue, reduce sales cycles, and make purchasing easy.
  • 9
    Community.com Reviews
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    Community is a trusted conversational marketing channel that connects Leaders--entrepreneurs, small businesses, media companies, and brands--to their Members, all via SMS text messaging. Community has witnessed more than 3 billion text exchanges between its Leaders, and their Members. Clickthrough rates were 59% and 95% respectively. Texting with your audience can translate into action, impact and brand loyalty. Why? Why? You can send anything you can in a text message through Community. You can share photos, videos and audio notes. You can segment by age, location, interests, and many other features. Learn why thousands of entrepreneurs, small businesses, artists, and brands use Community for texting with their audience. Get your number now.
  • 10
    Intercom Reviews
    Top Pick

    Intercom

    Intercom

    $29/seat/month
    9 Ratings
    Intercom is a leading AI-driven customer service platform that empowers businesses to provide tailored and effective support through various communication channels. Established in 2011, this company boasts an extensive array of tools, such as the Fin AI Agent, which delivers prompt and precise responses to customer questions around the clock. Additionally, Intercom's platform includes AI Copilot, which aids support agents by offering real-time solutions, and AI Analyst, which delivers valuable insights and suggestions for those in leadership roles within customer support. With over 25,000 organizations worldwide, including notable names like Atlassian, Amazon, and Microsoft, Intercom handles more than 500 million messages monthly, significantly improving customer interactions and operational efficiency. Based in San Francisco, with additional offices in Chicago, Dublin, Sydney, and London, Intercom is committed to continuously advancing the customer service landscape while adapting to the evolving needs of its clients. Their focus on innovation ensures that they remain at the forefront of the industry.
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    WotNot Reviews
    Top Pick
    WotNot automates customer interactions at scale using chatbots. Chatbots are a great way to solve business problems like booking more appointments and scaling customer support. WotNot is used by customers to offer a personalized customer experience to current and future customers. It is available 24/7, responds instantly and speaks the customer's language. WotNot's No code Bot Builder makes it easy to build bots with an intuitive visual builder. You can manage multiple bots for different activities using the triggers and conditions you have defined. WotNot also offers a service that does the job for you. Our team of conversation design experts can help you understand your business needs and create a conversation flow that suits your business. Then, we review the results and continue to optimize the flow. Join over 3000+ businesses around the globe who trust WotNot with customer interactions.
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    Slaask Reviews
    Top Pick
    Introducing the ultimate Customer Service App designed for all Slack users. Consolidate all your team's and clients' communications in one centralized platform. Our product and team are highly specialized and entirely focused on Slack. We pride ourselves on our commitment to customer messaging within this ecosystem. No other company matches our dedication to this niche. Slack is embedded in our identity. In fact, we are the first fully funded company that operates exclusively on Slack. Engage with your prospects and clients across various platforms—be it your website, social media, mobile applications, or email—directly through Slack! Your business must adapt to your customers' locations, not the opposite. If your goal is to streamline customer communication and enable your team to work from a unified control hub, then Slaask is your ideal solution. Beyond being an exceptional customer messaging tool, Slaask allows you to create a tailored chatbot that seamlessly aligns with your brand identity, enhancing your customer interaction experience even further. With Slaask, you can revolutionize how your organization connects with its audience in the digital age.
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    Zoho SalesIQ Reviews
    Zoho SalesIQ is a customer engagement, live chat and analytics platform that combines all of the best features of Zoho SalesIQ. It unifies all your marketing, sales and customer support efforts, giving your customers a great experience and driving business growth. Get to know your prospects and start the right conversation with them. SalesIQ is optimized for B2B and B2C businesses, regardless of size. It features built-in audio calling, screen-sharing, visitor information, lead ID, a drag-and drop custom bot builder, and an AI-driven chatbot that automates customer engagement. It is trusted by more than 450,000 businesses, including giants such as Mahindra Group and Renault, IIFL. Suzuki, Zee5, Fluitec and Borner Corp., to serve their customers at all stages of the customer lifecycle. Our live chat software starts at $0 and scales with your business without burning any holes in your pocket.
  • 14
    Landbot.io Reviews
    Landbot.io is the no-code chatbot platform that helps businesses build frictionless conversational experiences across the customer journey. Landbot empowers Marketers, Operations professionals and Customer Service teams to 3x their efficiency and reduce operating costs by +30%. With Landbot, anyone can build automated chatbot flows to engage customers and improve conversion rates on WhatsApp, Web, or Messenger. Landbot leverages ChatGPT and other AI solutions to make the chatbot-building experience even easier, combining its no-code capabilities with other Large Language models.
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    Ortto Reviews

    Ortto

    Ortto

    $199 per month
    3 Ratings
    Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.
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    Botsify Reviews

    Botsify

    Botsify

    $49 per month
    3 Ratings
    Create an AI chatbot to achieve a fivefold return on investment while automating 80% of your customer support within just two months. Develop smart virtual assistants for your websites, Facebook pages, and messaging platforms to enhance customer engagement through automated chat and real-time assistance. These chatbots enable you to connect with your customers and foster brand loyalty by delivering interactive and personalized content. Additionally, they assist in generating qualified leads by posing relevant questions to potential clients. With Messenger chatbots, you can reach your prospects ten times more efficiently. Botsify allows you to design various types of chatbots simultaneously for different tasks, making it ideal for managing multiple responsibilities concurrently. Whether you're selling products, nurturing leads, or collecting contact information, Botsify's chatbot can effectively manage all aspects of customer support. By introducing automation into your conversations with a variety of features, you can create a more natural interaction experience for your customers, ultimately enhancing their satisfaction and loyalty. This innovative approach not only streamlines communication but also positions your brand as a leader in customer service excellence.
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    Chatfuel Reviews

    Chatfuel

    Chatfuel

    $15.00/month
    2 Ratings
    Chatfuel is the best messaging automation solution for Facebook, Instagram. Chatfuel allows you to generate more leads, personalize your marketing and automate customer service. Chatfuel is free to get started.
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    Geta.ai Reviews
    Geta.ai is a user-friendly conversational AI solution that enables businesses to create automated messaging experiences without writing a single line of code. It supports customer engagement, lead filtering, and task automation across multiple messaging platforms including SMS, WhatsApp, email, and web-based chat. Virtual assistants built with Geta.ai can deliver personalized, responsive communication while integrating smoothly with CRMs and marketing ecosystems. With multilingual support and real-time reporting tools, Geta.ai reduces human workload and accelerates customer response cycles. Its industry versatility makes it ideal for everything from ecommerce and education to real estate and finance.
  • 19
    IBM watsonx Assistant Reviews
    IBM watsonx Assistant is a next-gen conversational AI solution—it that empowers a broader audience that includes non-technical business users, anyone in your organization to effortlessly build generative AI Assistants that deliver frictionless self-service experiences to customers across any device or channel, help boost employee productivity, and scale across your business. -User-friendly interface with drag-and-drop conversation builder and pre-built templates. -Out-of-the-box Large Language Models, Large Speech Models, Natural Language Processing and Understanding (NLP, NLU), and Intelligent Context Gathering, to better understand the context of each conversation in natural language. -Retrieval-augmented generation (RAG) for accurate, contextual, and up-to-date conversational answers around the clock, grounded in your company's knowledge base.
  • 20
    AsisteClick Reviews

    AsisteClick

    AsisteClick

    $6.99 per month
    1 Rating
    Engage with comments on posts from various social media platforms while also streamlining customer support through chatbots on channels such as Facebook Messenger and Instagram Direct and Stories. Your entire staff can field inquiries via WhatsApp without needing to exchange phone numbers. By implementing a chatbot, you can efficiently manage service and transactional interactions. This chatbot is accessible around the clock on your website, social media, and WhatsApp, initiating conversations and directing inquiries to the appropriate team. AsisteClick is a cloud-based solution that enables you to assist customers and address their concerns at any time, regardless of their preferred communication channel. Automate as much as 80% of your interactions across your website, Facebook, Messenger, Instagram, and WhatsApp with our intelligent chatbots, ensuring that every significant conversation is addressed by a human representative in real-time. Additionally, AsisteClick simplifies the process for sales and marketing teams to arrange meetings, demonstrations, and presentations through scalable chatbots designed to enhance productivity. This comprehensive approach not only improves customer satisfaction but also optimizes workflow efficiency across your organization.
  • 21
    Mindsay Reviews
    Mindsay automates customer interactions using conversational automation to make them more simple and efficient. We assist customer service teams in overcoming common challenges. This allows them to automate customer inquiries, eliminate time-consuming processes, optimize their human resources, and reduce costs. We help companies develop their customer service automation strategy. This allows for maximum automation of customer interactions while maintaining a low total cost of ownership.
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    SMS-Magic Reviews

    SMS-Magic

    Screen-Magic Mobile Media Inc

    $50 per month
    1 Rating
    Conversational messaging for Salesforce, Zoho, and other CRM-based messaging platforms can help you win more deals. Text messaging is the best way to respond to an inbound lead and foster an interactive conversation. Consumers are more likely to attend events and meetings if they are reminded. A seamless notification process is possible with CRM-driven automated SMS messaging. Omnichannel messaging allows your business to communicate with customers across all channels from the CRM. With a robust mobile app, you can work from anywhere. Our technology allows for tight CRM integration, routing, notifications, and keeps the conversation going. Conversational messaging can be used to increase engagement and build better relationships.
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    ALMA Chatbot Reviews

    ALMA Chatbot

    Ayuda T

    $22.48 per month
    1 Rating
    Engage every prospective customer who visits your website by utilizing a sales chatbot designed specifically for office environments, which not only provides information and addresses queries but also collects contact details for follow-up. This chatbot immediately forwards the gathered information to you, enabling prompt customer outreach and delivering results from the very first day. It showcases your own products and services, transforming the traffic on your site into valuable sales leads. With integration capabilities for Google Analytics, you can monitor website traffic and performance metrics effectively, while also managing your contacts directly from the platform. Your website can now become a key driver of sales for your business, as the ATP chatbot works around the clock to capture potential customers. Once you register, you will gain access to an intuitive platform where you can easily create your chatbot, simply copy the installation code onto your site, and begin collecting vital contact information such as names, phone numbers, and emails. As visitors arrive, the chatbot welcomes each one, initiating a conversation that could lead to meaningful business opportunities and enhanced customer relationships. By leveraging this technology, you not only enhance user experience but also streamline your sales process significantly.
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    Qualified Reviews
    Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. With the Pipeline Cloud, Qualified helps leading B2B companies like Autodesk, GE Healthcare, and VMWare tap into their greatest asset — their website — to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers to generate pipeline, faster. Conversations: Qualified Conversations is the B2B conversational sales and marketing solution that allows sales teams to turn valuable website visitors into instant pipeline by avoiding form fills and qualifying them through real-time voice, video, and chat conversations. Signals: Qualified Signals is the account-based buyer intent solution that delivers more pipeline by identifying buyer interest and intent that enables sales and marketing teams to build targeted account lists based on high intent, reach out to the right prospect at the right time, and personalize their outreach through sales engagement, marketing campaigns, and conversations. Piper is an AI SDR designed to automate your inbound pipeline generation.
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    Sinch Engage Reviews
    Sinch Engage allows you to use WhatsApp, Facebook Messenger and Instagram Direct Messaging for business, Apple Messages for Business and Telegram, Viber, and Webchat for marketing, sales and customer service. Our official partnerships with all messaging apps are backed by a platform that is 100% privacy compliant and a global team of experts who are available 24/7.
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Overview of Conversational Marketing Platforms

Conversational marketing platforms are emerging technologies that allow businesses to interact with their customers in a natural, conversational way. These platforms use artificial intelligence (AI) and machine learning to automate sales conversations and provide timely, personalized customer service. With these tools, businesses can engage with customers at any time of the day or night in order to build relationships, respond quickly to inquiries, and even close sales. 

At its core, conversational marketing is all about creating personalized conversations with customers through automated technology. This includes using bots on websites or mobile apps as well as live chat technology that allows real-time engagement with customers. It also includes text messages and messaging applications such as WhatsApp and Facebook Messenger. 

The goal of these tools is to create an experience similar to speaking with a human — but without requiring a person on the other end of the conversation. AI-driven automation provides 24/7 customer service while gathering data to help personalize each customer’s experience. For example, when a customer sends a message asking for help making a purchase decision, a bot can ask for information about their preferences before providing product recommendations tailored specifically for them. 

This type of personalized communication has become increasingly important in today's competitive markets because it helps brands stand out from their competitors by providing better customer service than traditional methods like phone calls and emails can offer. 

Conversational marketing platforms also provide businesses with powerful analytics capabilities so they can measure the effectiveness of different conversations and track KPIs such as conversion rates over time; this helps them optimize their strategies for maximum success. 

In summary, conversational marketing platforms give businesses valuable insight into their customers’ needs so they can provide more effective engagement strategies to boost sales and build relationships over time—all without adding extra manpower.

Reasons To Use Conversational Marketing Platforms

Conversational marketing platforms provide businesses with effective and efficient digital customer engagement solutions. Here are a few key benefits of using them: 

  1. Increased Reach and Personalization: Conversational marketing platforms enable companies to quickly reach hundreds to thousands of people in real time, across multiple channels. This ensures customers get more timely support, which helps to increase their satisfaction levels. Furthermore, conversational marketing tools allow businesses to personalize interactions with customers using AI-powered responses, thus improving the overall customer experience. 
  2. Cost Savings: By leveraging automated chatbot technology and other features enabled by conversational marketing platforms, businesses can cut down on staff costs associated with providing customer service through traditional methods such as phone calls or emails. This makes it easier for organizations to save money while still delivering excellent customer service in a timely manner.
  3. Improved Analytics: Conversational marketing platforms provide detailed insights into customer interactions that can be used by marketers to make data-driven decisions about their campaigns and strategies. These analytics help businesses better understand the wants and needs of their target audience so they can more effectively tailor their messaging accordingly. 
  4. More Positive Brand Perception: By utilizing conversational marketing tactics like automated chatbots or SMS messages, companies are able to easily engage with customers in a more personalized way than ever before – thus creating positive associations with the brand.

Why Are Conversational Marketing Platforms Important?

Conversational marketing platforms are becoming increasingly popular as a way to interact with customers and increase brand awareness. A conversational marketing platform is an automated messaging system that utilizes natural language processing (NLP) technology to engage in “conversations” with users that take place via text messages, chatbots, or voice recognition interfaces. 

There are many advantages of using a conversational marketing platform to reach potential customers. For starters, it offers convenience and flexibility since customers can interact with the platform without leaving their homes or requiring manual input from customer service representatives. Additionally, this type of engagement provides businesses with an opportunity to better understand their target audiences by tracking consumer behavior and preferences over time as they respond to questions posed by the messaging system. This data can then be used in future campaigns to make more informed decisions about product offerings and promotions. Furthermore, a conversational marketing platform allows businesses to provide personalization at scale, meaning all customer conversations can be tailored based on individual profiles so that each user experiences the most relevant content possible. 

In addition to allowing for increased engagement with users and customization of content delivery, implementing a conversational marketing platform can assist businesses in streamlining customer service operations as well as provide real-time analytics regarding how users are interacting with the messaging system so that improvements can be made accordingly if needed. As more consumers turn towards digital channels for communication, having an automated conversation-based messaging system in place helps brands stay ahead of the competition by delivering personalized experiences at scale while simultaneously improving operational efficiency across different departments within the organization.

Features of Conversational Marketing Platforms

  1. Natural Language Processing (NLP): This feature allows conversational marketing platforms to understand the type of content and inquiries that customers are providing, which helps to personalize outcomes for individuals. 
  2. Automated Responses: Using NLP and artificial intelligence, automated responses can be created for frequently asked questions or common requests, allowing customers to receive real-time answers. 
  3. Lead Management: Conversational marketing can help businesses easily identify leads by gathering customer data and tracking behavior across multiple channels in one place.
  4. AI-Powered Chatbots: AI-powered chatbots are becoming increasingly popular as they provide customers with a more humanized experience when interacting with brands online and over social media chats or messaging apps. 
  5. Analytics & Reporting: Businesses using a conversational marketing platform can also access detailed analytics and reporting capabilities that allow them to monitor customer conversations in order to gain valuable insights on how their interactions weave through the consumers' journey. 
  6. Integrations and APIs: These enable users to integrate their existing business systems with conversational platforms quickly and easily, allowing for better automation across the enterprise operation systems such as CRM integrations, webhooks, etc.

Who Can Benefit From Conversational Marketing Platforms?

  • Businesses: Businesses can benefit from conversational marketing platforms by being able to communicate effectively with customers and prospects in real time. This helps them build relationships, convert leads into sales, and provide better customer service. 
  • Marketers: Marketers can benefit from conversational marketing platforms by having access to detailed analytics about conversations with customers, allowing them to refine campaigns and strategies for better results. They can also use an automated chatbot to answer frequently asked questions quickly. 
  • Customers: Customers can benefit from conversational marketing platforms by receiving personalized responses tailored to their needs which result in a more enjoyable experience when interacting with businesses. Additionally, they’ll have instant gratification when asking questions or seeking help due to the immediate response times of bots and humans alike.  
  • Developers: Developers can benefit from conversational marketing platform APIs that allow them access capabilities such as natural language processing, sentiment analysis, interactive elements like images and videos, custom keywords & messages, etc., so they’re able to develop custom applications that efficiently meet business goals. 
  • Social Media Managers: Social media managers are able to integrate conversational marketing platforms into their social media accounts in order to easily engage with customers through multiple touchpoints across different channels at once for a comprehensive view of user-business interaction. They also gain insights into what topics audiences are interested in engaging with most so they can gear content accordingly on all channels.

How Much Do Conversational Marketing Platforms Cost?

The cost of conversational marketing platforms varies depending on a variety of factors, such as the level of complexity and features that you require. On average, businesses can expect to pay anywhere from several hundred dollars per month for basic packages, up to tens of thousands for advanced solutions tailored for large enterprises. Depending on the platform, pricing may depend on how much data is being stored and managed each month, or how many conversations or chat sessions are taking place. Some providers offer flat-rate monthly subscriptions while others charge based on the number of active users or other usage metrics. In addition to any up-front fees associated with setting up the system, businesses may need to factor in ongoing costs related to maintenance and support services that may be necessary in order to enjoy smooth operation over time.

Risks To Consider With Conversational Marketing Platforms

  • Security Risks: Conversational marketing platforms may store customers' personal information, such as email addresses and phone numbers. This poses a potential security risk if the platform is not adequately secured against malicious actors.
  • Data Breaches: If a conversational marketing platform does not have proper security protocols in place, it could be vulnerable to data breaches, which can lead to stolen customer data and other sensitive information being exposed. 
  • User Privacy: A conversational marketing platform might collect user data without the consent of the user. This could potentially violate their privacy rights or put them at risk for identity theft or online fraud. 
  • Spam Messages: A poorly managed conversation marketing platform can send out unsolicited messages in bulk to users without their permission. This can lead to an increase in spam messages and create an unpleasant experience for customers who are bombarded with unwanted advertisements. 
  • Misinformation: In some cases, a conversational marketing platform may contain inaccurate or misleading information that could influence customer decisions in negative ways.

Conversational Marketing Platforms Integrations

Conversational marketing platforms can integrate with a wide variety of software types to enhance their capabilities. These could include customer relationship management (CRM) programs for managing interactions with customers, email marketing systems for sending automated messages, analytics tools for tracking performance and sales, social media management applications for responding to comments and messages on social networks, and chatbot building platforms to enable companies to create custom bots. Integration with other software also lets companies tap into messaging services such as SMS and Facebook Messenger to communicate with prospects in the same way they communicate with customers. Additionally, eCommerce platforms can be integrated so businesses can offer tailored purchase experiences that respond directly to customer inquiries. All these capabilities combine to give conversational marketing platforms powerful features across multiple channels.

Questions To Ask When Considering Conversational Marketing Platforms

  1. When considering conversational marketing platforms, it is important to ask the following questions: 
  2. What type of conversations does the platform support? Does it offer instant messaging, texting/SMS, social media interactions and email support? 
  3. Is there an AI-driven assistant that can resolve customer inquiries and provide personalized recommendations? 
  4. How easy is it for customers to access the platform, initiate conversations, and find existing conversations? 
  5. Are there built-in rules or strategies that can be implemented in order to streamline customer communication processes? 
  6. Does the platform cover all major channels such as website chatbot, mobile app chatbot or voice assistant?  
  7. How well are consumers’ identities secured while they’re using the platform? What kind of security measures are in place across different channels? 
  8. Can conversations be tracked across different channels – allowing agents/customer service reps to pick up where previous ones left off with a particular consumer inquiry or issue?   
  9. Is there an integrated analytics system that provides valuable insights into customer behavior and trends which can then be used to fine-tune your conversational strategies further down the line?