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Description
Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.
Description
Stackline technology empowers brands and retailers by activating data, automating processes, and enhancing ecommerce performance for many of the largest names globally. It allows for the measurement of category performance through various metrics such as sales volume, traffic, conversion rates, and pricing within the online retail sector. Users can explore trends in online retail and digital commerce that are relevant to their specific categories. Additionally, it provides insights into traffic and marketing efforts that contribute to sales within those categories. By connecting data throughout the ecommerce landscape, businesses can uncover insights and identify new avenues for profitable growth. It enables the assessment of all performance metrics that affect sales, encompassing advertising, promotions, content strategies, SEO, and various marketing initiatives. Furthermore, it offers analysis on how inventory levels, buy box status, and profitability influence overall business outcomes. Stackline is redefining ecommerce advertising management with its cutting-edge technology. The Ad Manager leverages diverse data sets, including real-time bidding and profitability indicators, to execute thousands of optimizations daily, thereby enhancing advertising effectiveness and efficiency. This innovative approach helps brands stay competitive in the ever-evolving ecommerce landscape.
API Access
Has API
API Access
Has API
Integrations
Amazon
Instacart
Walmart
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cierant Corporation
Founded
1987
Country
United States
Website
www.cierant.com/explore/shopt/
Vendor Details
Company Name
Stackline
Country
United States
Website
www.stackline.com/products
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management