Use the comparison tool below to compare the top Retail Analytics software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
Need help deciding?
Talk to one of our software experts for free. They will help you select the best software for your business.
-
1
SMS Storetraffic
$19.95 USD 86 RatingsSmart, efficient, anonymous People Counters & Analytics to the real world. Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time. We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends. We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate. -
2
Voice and written support makes it easy to get answers. Based on your interests, history, and role, you will receive personalized and recommended results. Quaeris provides near-real-time data access for all data. Quaeris enhances your existing dashboards. To increase knowledge sharing and track performance, teams can share insights and pinboards. Ask questions in plain English. There's no need for keywords or queries. Our advanced AI engine transforms your inquiry to a database-ready language within seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.
-
3
Cloud solution to manage retail spaces, product categories and planograms. Smart automatic generation of planograms based on sales is possible. This allows for the maintenance of planograms in a current state even in large sales networks with many stores. Quant is a complete solution for Space Planning and Category Management, planograms and ranging, shelf labels and POS printing, communication and in-store marketing. Quant Cloud offers all the benefits of cloud computing. You can work remotely on the same projects with your colleagues around the globe and access the same database from different computers. There is no need to create complex infrastructures or overload your IT department. Our consultants are always available to assist you. We train your users, and assist with data integration so Quant can go live in less than 12 week.
-
4
RetailMetrix
retailMetrix
4 RatingsThe #1 analytics platform for grocers. retailMetrix is a data analysis platform specifically designed for grocers. Our mobile app offers real-time analytics and insights on sales, customer behavior and operational efficiency that can be used to optimize grocers' operations and drive growth. Our mobile app features include real-time data tracking, customer behavior insights and operational efficiency tools. You can also create customizable dashboards. These tools enable grocers access key metrics and data while on the move, allowing them to make informed business decisions. Grocers can access the RetailMetrix mobile application to get the data and insights that they need to optimize their operations and drive success. -
5
Analytics isn't just for the internet. We live in a world that is constantly changing. Physical spaces must be able adapt to this environment. V-Count is here to help. V-Count provides a fast and accurate method to count and analyze visitors at physical locations. Our cloud-based Business Intelligence Platform, (BIP), and the best-in class Ultima AI sensor power our solutions with 99.9% accuracy. Our customers range from retail to airports, museums and theme parks to transportation and any industry that has footfall traffic. We designed the dashboards with customers in mind. They are customizable and user-friendly, allowing businesses to easily view the performance of each location at any time. The future of people is counting.
-
6
BetterCommerce provides the power and flexibility of large-scale enterprises with a moderate budget while offering amazing agility to enable your business to create the perfect commerce solution. Composable commerce is the creation of an ecommerce platform from interchangeable building blocks. Instead of using a single technology, it uses what best suits the needs. You have complete flexibility. You can choose from an all-inclusive platform or separate modules depending on your needs. Performance is improved with site map, shopping feeds and URL redirects. You can also easily customize meta rules. Your entire store can be run on SSL to make sure it is secure and give your customers more confidence. Partner with a provider that is willing to help you grow and choose a bespoke pricing option that suits your business.
-
7
For more than 15 years, we've followed our passion for Bring Innovations Closer to Retailers. We help to earn more, make fewer mistakes and work more efficiently by using advanced software to streamline routine supply chain processes. We've helped more than 160 retail chains in 17 countries achieve efficiency. We feel the power to spread our technologies worldwide and lead retailers to a significantly new level of financial performance and transparency. LEAFIO is designed to autonomously forecast, plan demand, automate order generation, replenish on time and keep every level of the supply chain balanced in an environment of low predictability and constant change. LEAFIO provides financial performance-driven solutions. Self-regulating AI-based technologies guarantee highly accurate orders, sales growth, improvement in inventory turnover, and waste reduction. The system will automate everything for you. LEAFIO shelf space and planogram optimization module is a full-cycle macro and micro space management solution for retail companies that enables automated planogram generation and optimization, execution control, and shelf space performance improvement. 100+ retail chains experience an inside-the-solution engine.
-
8
Vemcount Retail Analytics
Vemco Group
14€ 1 RatingVemco Group, is a world-leading people counting and data analytics software company with over 18 years of international retail expertise. The company offers its groundbreaking software globally. Catering to retail, malls, entertainment, airports, and public institutions, we provide profound customer insights. Since 2005, our software platform has harnessed the most precise and dependable devices, fostering savings, efficiency, and heightened conversions. With a clientele exceeding 1000 globally and over 25 million daily counts, we stand as a premier retail and data analytics entity. Our expansion spans offices in South America (2013), Dubai (2019), North America, Sweden, Australia (2021), and Riyadh (2023), with headquarters in Denmark. -
9
Competera elevates retailers’ profitability and fosters customer loyalty by utilizing AI to establish optimal, customer-centric pricing in real time. Our integrated platform combines both Competitive Data and the Pricing Platform to meet all your pricing needs seamlessly. • Competitive Data supplies high-quality, real-time market intelligence with a 98% Service Level Agreement (SLA), granting a full 360-degree view of the market. This enables retailers to detect market trends and fine-tune their pricing strategies confidently. • Pricing Platform employs Contextual AI alongside more than 20 demand drivers to offer real-time pricing optimization across your entire product range and sales channels. This allows retailers to make data-driven decisions with 95% accuracy, boost basket values, and realize up to a 6% increase in gross margin. Our platform significantly decreases the workload of pricing teams by up to 70%, allowing your team to focus more on strategic initiatives that drive growth. The investment for our solution is tailored based on the number of SKUs under management, the scope of deployment, and the specific product setup to fit your unique business needs.
-
10
InfiViz is a trusted retail visual intelligence partner for global CPG brands. By combining Image Recognition and AI, our platforms empower retail sales leaders and marketing teams with rich, detailed and accurate in-store execution insights to optimize retail execution, at scale and boost per-store sales by upto 4%. We have scaled 400,000 stores across 16+ countries. Top CPG brands like P&G, Nestle, ABinBev and ITC-India today use InfiViz to get precise SKU detection in both General and Modern trade stores, Empower field-force/salesmen/store owners with real-time insights and action plan to fix execution errors on the spot Get >95% accurate, actionable and real-time execution metrics to improve on-shelf SKU visibility, prevent Out-of-Stocks and monitor store compliances across 400K + stores.
-
11
iQmetrix is the leading provider of retail management software solutions in the wireless industry. iQmetrix's intuitive and powerful retail management software, RQ is designed to help organizations of all sizes manage and streamline their core functions. This includes inventory management, point of sale (POS), customer relationship management (CRM), human resources (HR), accounting, and inventory management. RQ Retail Management Software from iQmetrix offers a range of powerful tools to increase business productivity and profitability. These include service automation, marketing, advanced reporting and analytics, as well as advanced reporting and analysis.
-
12
XPLN Suite
XPLN GmbH
$1500The software suite XPLN is one of the leading solutions for collecting current market data, e-commerce price optimization and comprehensive services in the field of Digital Shelf Analytics. A strong focus on technology, innovation and proximity to the customer enable us to deliver higher quality data to our customers and help them grow their business through valuable insights and confident decisions about offers and positioning. Many well-known retailers and brands trust in us. XPLN allows enterprises to import product or pricing data and automatically collect market prices from multiple online sources. Administrators can use the dashboard to track online ratings, stock levels, prices, marketplace ranking, and other metrics on a centralized platform. It also lets the clients define product repricing strategies based on configured rules, utilize the price monitoring engine to determine required changes, and manually or automatically adjust prices in the database. XPLN further enables organizations to analyze competitors' product ranges or catalogs for available colors, sizes, variants, or prices. Brand manufacturers can detect unauthorized sellers and determine differences between RRP and selling prices. -
13
42
42 Technologies
$1000/month 42 is an end to end data omnichannel analytics platform and reporting platform designed for the retail industry. Our retail experts consolidate data from various sources (point-of sale, ecommerce sources and ERPs), as well as wholesale reports. With 42, executives, merchants, buyers, and sellers can get clear insights into how to grow their businesses by harnessing big data with more than 100 custom-built retail metrics. Our team has been creating custom solutions for retailers of all sizes since 2013, regardless of channel mix or existing data sources. 42 has been nominated and won several awards (LVMH Innovation Award and Innovation Award at Canadian Fashion Designers Awards, Forbes 30 under 30), and is supported by Y Combinator. Visit us at www.42technologies.com to get started. -
14
Peel
Relay Commerce
$149 per monthPeel's intuitive, automated analytics platform allows you to measure your data and improve customer retention and acquisition. Connect your Shopify store(s), and watch your data transform in just hours. Peel will select and send your e-commerce team key data, trend analysis, and KPIs. This makes it easy for everyone to understand and quickly access. All your historical data can be viewed in graphs, tables, cohorts, charts, and charts. It takes just a few clicks to view your data, make smart business decisions, and drive business growth. -
15
SPS Commerce
SPS Commerce
EDI is important to your business, but what if you don't want to become an EDI expert (or hire one)? There is a better way. SPS Commerce Fulfillment is a full-service EDI solution that delivers proven technology AND hundreds of EDI experts. Every day, we set up, monitor and ensure that EDI is flowing for tens of thousands of customers across the globe. If a trading partner changes anything, we make any needed changes, contacting them if needed. -
16
Wunderdata
Wunderdata
€199 per monthData insights can lead to better decisions for every employee, department, and company. Only a tool that is accessible to everyone can create a data-driven culture. Online shops are not the only ones who can use sophisticated business intelligence. Wunderdata will make it easy for IT teams to manage data modeling and SQL queries. Our experts do the data modeling and everything works through the frontend. eCommerce is our main focus. Our team has years of experience in eCommerce and we continuously learn from hundreds of online shops in Wunderdata. This will ensure that you are always ahead of your competitors. You can instantly segment all reports in any dimension that you choose. It takes just a few clicks to code or touch the data model. -
17
RetailFlux
RetailFlux
RetailFlux people-counting software is both affordable and uses the most advanced analytic technology on the market. Our proprietary Artificial Intelligence (AI), FluxVision technology is the basis of RetailFlux people counting solutions. FluxVision's AI core ensures best-in-class data quality and the lowest possible implementation cost. Our AI software platform transforms regular CCTV cameras into the most accurate and versatile counter devices in the world. RetailFlux people counters have unique features such as staff exclusion, occupancy, and shopping time metrics. Conversion reports and shopper footfall are the most important metrics in brick-and-mortar retail management. To evaluate the performance of stores, the most important KPI is conversion rate. This can be combined with visitor counting numbers. -
18
Intely
Intely
$24 per monthintely (inte.ly), is a Business Intelligence platform for wholesale and retail businesses. We offer BI extensions & plug-ins for eCommerce platforms like Magento, Shopify, Etc. Intely also offers customizations and Enterprice Business Intelligence services for custom-built ERP / eCommerce systems. -
19
11Ants Retail Insights Cloud
11Ants Analytics Group Limited
The big shift taking place in retail today is from being transaction focused to customer focused. 11Ants data insights solution helps retailers truly understand customer behavior to make better decisions faster. Over 4,000 stores globally are doing better today thanks to 11Ants. Retail data gold tends to be well hidden. Yet most retailers count on shallow metrics like sales, units sold and margins that reveal little. 11Ants digs much deeper. 11Ants was created for the mid-market to enterprise size retailer doing $100 million or more in revenue. Want a new high margin revenue stream by commercializing data and insights to suppliers? 11Ants does that too. You can learn more about 11Ants and view case study videos at our website or contact us for a free demo. -
20
Omnilytics
Omnilytics
$7 per weekOmnilytics puts retailers ahead of their competition by providing actionable insights that drive decision-making. Many household retailers have been decimated by the combination of increasing competition in the industry and better informed consumers. Brands don't dictate what's in or out. The roles have changed, consumers now control the market. Retailers make crucial decisions based on guesswork, as they lack accurate market information. Brands that are able to spot early trends and respond quickly to customer needs will be the ones that succeed. We are always looking to break down barriers with technology that transforms retail. Our team includes experts from the industry such as buyers, analysts, brand managers, merchandisers and traders. Because we've been there, we understand your business needs. We are proud of our relationships with some of the most innovative and progressive retailers around the world. -
21
Sales Temperature
Sales Temperature
$20 per location per monthSales Temperature provides individuals, teams, non-technical operators, and decision-makers with the data analysis, forecasts, and forecasts they need in order to identify, compare, and implement labor optimization strategies to maintain profit margins. The platform's forecasting and analytical capabilities allow for a coherent and accurate view of daily customer volumes. This allows for fast and reliable labor optimization opportunities. Instant access to daily weather forecasts, and their impact on customer volumes, eliminates guesswork and provides reliable information. You can quickly identify and optimize labor costs within your entire organization or in a single location. Automated forecasting platforms can maximize labor cost savings. Eliminate the need to have an internal team member guess daily volumes. -
22
Increff Merchandising Solution
Increff
Reimagine merchandise planning, buying, and allocation with Increff Merchandising Solution. Built for small and medium B2B and B2C brands and retailers, this algorithm-driven SaaS-based tool performs billions of computations within a few minutes of runtime to deliver quick action-oriented results for optimum inventory planning, and distribution for sales maximization. Realize true demand potential across offline and online sales channels by allocating the right inventory closer to your customers. Considering seasonality, recency, and festivity, this tool analyzes multiple layers of attributes to calculate store-specific assortments, inventory health, and freshness index, for determining ideal distribution. It helps brands realize the true demand potential by allocating the right inventory, as per customer demands, closer to the customers. -
23
InsightSUITE
First Insight
First Insight is a next-generation decision platform that allows designers, merchants and brand managers, buyers and marketing teams to answer key questions every day. First Insight engages consumers with digital surveys designed for the retail sector. First Insight's digital platform (InsightSUITE), is used by retail leaders to drive growth and unlock value from their customers. Our solution collects no-party voice data from customers and combines it to create financial goals. Why First Insight? First Insight's digital engagement module allows you to engage prospects, customers, consumers, and employees through a simple, immersive, browser-based user interface. Voice of the Customer software collects feedback via surveys, sentiment ratings, valuations and open comments. Enterprises can personalize the engagement by using their branding, incentives, and links from one platform. -
24
DigiSense360
Xtract.io Technology Solutions
$50DigiSense360 provides real-time shelf monitoring for both brands and retailers. DigiSense360 provides you with insights into key KPIs such as product share in search, benchmarking of competitors, content audits and pricing, brand reputation. You can also get valuable insights into market trends, stock availability, content compliance, reviews from customers, and MAP violations. This will help you to boost your ecommerce sales and profit margins. DigiSense360 provides a comprehensive, accurate view of the performance of your products across digital shelves and marketplaces. DigiSense360 allows brands to deliver rewarding, consistent customer experiences through omnichannel strategies. -
25
ThirdChannel
ThirdChannel
FreeThirdChannel's team is made up of passionate brand experts who are equipped with cloud technology. We provide retailers and brands with actionable information, a measurable trust in their employees, and a competitive advantage. Manage and maintain insights on a single, organized system. Our intuitive retail solutions allow you to see your stores in real-time, anywhere in the globe, at any time. ThirdChannel's field force solutions are designed to give you real-time, up-to-date visibility of all your stores in the world, at any time, from anywhere. Discover our data-driven tools, designed to help you thrive. See how we have helped leading brands and retailers create tailored retail execution solutions. You can manage, optimize and direct your team from anywhere. Our intuitive solutions provide you with real time visibility wherever work takes place.
Retail Analytics Software Overview
Retail analytics software is an important tool that businesses in the retail industry use to better understand how their products and services are selling. It allows them to gain insights into customer behavior, patterns, trends, and sales performance. With this data, they can make more informed decisions about their products and services, as well as improve the customer experience.
The software works by collecting data from a variety of sources including point-of sale (POS) systems, inventory tracking systems, customer feedback surveys, online purchase histories, web analytics tools, and more. This data is then aggregated and analyzed to provide reports on various areas such as sales figures, average transaction values (ATV), average sale value (ASV), market share analysis, stock movement analysis, product popularity analysis, customer segmentation analysis, promotions effectiveness analysis and more. All these reports allow retailers to see where their business stands in comparison with competitors or particular segments within their industry.
Analytics software also offers predictive analytics capabilities which enable retailers to forecast future performance by looking at past data points such as seasonality or pricing structure changes. Additionally, it can be used for marketing purposes such as personalizing offers for customers based on demographic data or running A/B testing of campaigns to analyze effectiveness.
Overall retail analytics software provides an easy way for retailers to get actionable insights into their businesses – allowing them to make smarter decisions with greater confidence while improving customer satisfaction levels at the same time.
Reasons To Use Retail Analytics Software
- Maximize Profitability: Retail analytics software allows businesses to generate detailed reports that show which products/services are selling well, as well as which ones aren't, allowing them to make quick decisions on which items should be kept in stock and which ones need to be removed from the shelves.
- Improve Customer Experience: Retail analytics can provide insights on customer behavior, such as when and where customers shop the most, what types of items they purchase, how much they spend per visit, etc., making it possible for businesses to tailor their services accordingly in order to provide the best customer experience possible.
- Optimize Inventory Levels: With retail analytics software, businesses can accurately track inventory levels in real-time so they know exactly when it's time to restock shelves before running out of certain items or replenish slow-moving products before accumulating too much product unsold inventory.
- Pinpoint Marketing Opportunities: By tracking shopping trends over time and through different channels (such as web vs brick-and-mortar), retailers can identify marketing opportunities and make better decisions about where and how they should focus their efforts when it comes to marketing campaigns.
- Gain Competitive Advantage: By analyzing shopper data with more detail than ever before (for example being able to analyze not only overall sales figures but also break down a particular category into subsets like regional sales trends), retailers gain a competitive advantage over other rivals who don’t have access to similar data points or technologies that allow them to analyze consumer patterns with greater depth and accuracy.
The Importance of Retail Analytics Software
Retail analytics software is an important tool for successful businesses in the retail sector. By leveraging powerful data-driven insights, retailers can create a sharper competitive edge and drive sales growth.
Analytics software provides business leaders with much needed visibility into customer behaviors, preferences, and market trends. With a bird's eye view of operations, leaders can make smarter decisions about which products to stock, how to price products for maximum profit margin, which promotional events yield the most success and more. This data-driven insight also helps streamline pricing strategies based on competitor analysis and customer segmentation trends.
Analytics tools can also be used to optimize inventory management strategies by providing detailed forecasting models that help predict demand fluctuations across multiple variables such as seasonality, competitor discounts or currency exchange rates. This enables organizations to stay ahead of supply demands while having enough time (and budget) to restock items based on predetermined forecasts — all without overburdening staff or delaying customer orders.
Lastly, analytics software enables retailers to measure their overall performance against industry standards through various key performance indicators (KPIs). By tracking KPIs such as conversion rate, average order value or shop visits per week — retailers are in a better position to identify points for improvement within their organization’s operations and marketing efforts alike. Consequently, this leads to improved customer loyalty outcomes along with increased profits over time.
Ultimately retail analytics software is essential for any retailer looking to maximize profits from both existing customers as well as attract new ones in today’s highly competitive market landscape.
Features Provided by Retail Analytics Software
- Data Aggregation: Retail analytics software typically gathers data from multiple sources (e.g., POS systems, EPOS, ERP) to provide a unified breakdown of the store's operations. This provides the user with an in-depth view of their business and its performance.
- Performance Metrics: Reports generated by retail analytics software can include metrics relating to customer behavior, sales trends, product performance, and inventory management. This allows users to track how their business is performing compared to key benchmarks and make adjustments accordingly.
- Forecasting & Predictive Analysis: Retail analytics software can be used to analyze past trends and forecast future outcomes related to products or customers based on current trend data. These predictions can help inform decisions around inventory stocking levels, marketing campaigns and more.
- Reporting & Dashboards: Retail analytics software generally offers comprehensive reporting capabilities which allow for easy-to-understand visualizations of key metrics and insights into retail performance at a single glance via customizable dashboards or reports created by the user themselves according to their needs.
- Behavioral Insights: By gathering behavioral data from customers across various channels like website visits or store visits, retail analytics software provides retailers with useful insights into how shoppers interact with them over time so they can better understand where improvements need to be made in order to increase customer loyalty and satisfaction scores.
Who Can Benefit From Retail Analytics Software?
- Retailers: Retail analytics software is a valuable tool for helping retailers optimize their operations, improve customer service, and increase efficiency in responding to market demand.
- Marketing Professionals: Marketing professionals can use retail analytics software to identify customer demographics, preferences, and trends in order to create more effective campaigns and promotions.
- Suppliers/Vendors: With retail analytics software, suppliers and vendors can gain insights into the needs of their customers across various channels. They can also better understand supply chain dynamics and inventory levels in order to optimize pricing strategies and improve efficiency.
- Warehouse Managers: Warehouse managers benefit from having access to real-time data on product availability, order fulfillment, shipping delays, etc., allowing them to manage resources more effectively.
- Analysts/Data Scientists: Retail analytics software enables analysts and data scientists to conduct predictive analysis that helps retailers make timely decisions about product assortment allocation or marketing investments based on past high performing product categories or promotions.
- Store Managers/Employees: Store managers and employees gain visibility into store performance metrics such as average wait times at checkout counters or amount of sales per hour so that they can make informed decisions about staff scheduling or store layout optimization accordingly.
How Much Does Retail Analytics Software Cost?
The cost of retail analytics software depends on the type of functionality and features you require. Generally, there are three types of pricing models: subscription-based, one-time purchase or pay as you go.
Subscription-based software typically offers a monthly fee that includes access to all features with no additional fees for installation, data storage and other services. This option is popular among small businesses since it provides an easy way to manage expenses without making a large upfront payment. However, if your business needs change or expand over time, you may need to upgrade your subscription or start paying extra fees for new features or increased levels of support.
Purchasing retail analytics software outright can be expensive but may offer a lower cost in the long run compared to monthly subscriptions and ongoing fees. If you choose this route, calculate how long it will take for the upfront costs to be offset by the savings generated by using the software before making a decision. Also consider any necessary hardware upgrades that would be required in order to use the system effectively and efficiently.
Pay as you go options provide access to basic features while allowing users to tailor their package according to their needs by adding additional modules and services when needed like customer segmentation or predictive analytics capabilities at an additional cost per module/service used. This type of model is ideal for businesses that don't have large budgets but need quick access and scalability as their business grows over time.
As each business’s needs are unique, prices vary widely depending on what specific features are required from the platform along with other factors such as customer service level needed, duration of contract signed etc., so it's best speak with someone from the provider directly in order get a more accurate estimate based on your particular requirements.
Risks Associated With Retail Analytics Software
- Security Risk: Retail analytics software often stores sensitive customer data, such as credit card numbers, shipping addresses and product purchases. This information can be vulnerable to malicious attackers if the software or system is not properly secured.
- Compliance Risk: Retail analytics software must adhere to local regulations and privacy laws. If the software is not properly configured to meet all applicable requirements, it could result in hefty fines or other penalties imposed by regulators.
- Cost Risk: Poorly chosen retail analytics software can result in unnecessary costs due to features that are not used or outdated technology that requires frequent updates and maintenance.
- Privacy Risk: Gathering and storing too much customer data for analysis can create potential privacy issues for customers. Inadequate measures can lead to unauthorized access of customers’ personal information which could negatively impact reputation of a company.
- Data Quality Risk: Poor quality of inputted data into the system or incorrect analysis conducted on the data may lead to inaccurate reports or conclusions being made based on these flawed results which could have an adverse effect on decision making ability within a retail organization.
What Software Does Retail Analytics Software Integrate With?
Retail analytics software can integrate with a variety of different types of software. This includes customer relationship management (CRM) software, point-of-sale (POS) systems, business intelligence and reporting platforms, and enterprise resource planning systems. CRM software helps retailers maintain consistent and positive relationships with customers by tracking all their interactions between online, email campaigns, phone calls or visits to the store. POS systems are used to process payments through cash registers or mobile devices at a retail location. Business intelligence and reporting platforms enable retailers to monitor operations performance via in-depth analytics tools that allow for better decision-making. Finally, enterprise resource planning (ERP) systems offer end-to-end coverage for every aspects of retail operations from financials to inventory control and warehousing processes. All these types of integrated software will provide deeper insights into customer behavior which can be used to improve product offerings or customer experience strategies in order to optimize sales outcomes.
Questions To Ask When Considering Retail Analytics Software
- What are the software’s core capabilities and features?
- Is the software easy to use and understand?
- Does the software provide comprehensive insight into customer behavior?
- What level of customization is available with the software?
- Can it integrate with existing eCommerce platforms or other retail systems?
- How is the data collected, stored, and analyzed?
- Is the system secure and compliant with industry regulations such as GDPR or PCI DSS?
- Are there pricing plans available for different sized businesses, features add-ons and/or discounts for long-term contracts?
- What kind of customer support does the vendor offer (e.g., phone, email, live chat)?
- What type of reporting formats can be generated from the software (i.e., PDFs, spreadsheets, charts)?