SHOPT Reviews

SHOPT Description

Trade promotion, retail execution, and other essential CPG functions use technology to automate processes, unify insights, but shopper marketing is not modernized. Our 2018 Shopper Marketing Optimization Report revealed that 78% of respondents rated their shopper marketing efficiency as poor or average. Shopper Marketing Optimization (SMO), which is a form of modernization, has become a critical component to CPG revenue growth. A collaborative budgeting tool allows you to optimize your commercial investments. It allows you to assign budgets to measurable goals and allocate across teams and/or account. You can also track performance by real-time reporting on spending activity at the customer, brand, and category levels. Facilitates collaboration by unifying global agencies and teams around a single source of truth. To improve program effectiveness, integrate best practices and financial analysis into planning cycles.