Best Audience Intelligence Platforms of 2024

Allspark provides instant access to advanced audience curation and marketing capabilities. To experience simplicity in complexity, you can use Artificial Intelligence and data gathered from 1.6 billion users. Diverse audiences can be curated across geographies using large-scale real world data sets like geo-radius, brand affinity, home/work location, and geo-radius. To spot trends, visualize your audience and get unique audience insights. PlaceMatrix, Near’s proprietary repository for building footprints, makes it easy. Activate audiences on the marketing platform of your choosing. Integrations with TTD, Google Marketing Platform, and others. This allows you to do this seamlessly in real time. Jeanie automates your digital marketing. Jeanie automates most of the short executions so you can spend more time growing and selling your business.

Appreciation Engine is an online software that allows you to capture users via social login. It provides user insights that you can use to improve your marketing and UA activities. To capture your users online via social, gaming, and streaming services, use AE Connect to manage your customer identity and access management (CIAM). Social login is easy to implement in any app or website. AE Insights, our customer database platform (CDP), can be used to analyze your users. It will provide insights into the niche interests of your users, their interactions with influencers, and who they are talking to. Your digital data is protected, secure, and compliant with top-notch privacy conscious software. This will help you protect your users and your company. To create unique audiences on Facebook and Google, you can use custom seed lists. AE audience seedlists drive up to 9x higher online conversions.

Acquigo, an Algorithmic Cloud for Marketing, enables customers to run marketing campaigns. It's a tool that provides end-to-end campaign management capabilities, from planning campaigns to executing them and tracking their responses, via email, SMS, push notification, and other channels. About Acquigo ACQUIGO's built in algorithms automate all aspects of campaign management, from defining the target audience, planning, scheduling, execution and tracking, to defining, designing, planning, scheduling, and optimizing. It comes preloaded with marketing campaigns, micro segments and relationship dashboards. Acquigo is a product of Xerago. This integrated marketing services entity has been working with marketing automation platforms since about 15 years. In 2005, Xerago introduced marketing automation in India.

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.

Your cameras can be used to analyze people, vehicles, crowds, and other objects in real-time. Your cameras can anonymously measure people, vehicles, and crowds in real-time. In one step, you can gather smart metrics from your IP/security camera. We handle the rest. Our technology is compatible with many types of cameras and operating system around the globe. Your AdDashboard is always with you, whether you are on the move, at work, or anywhere else. Share metrics that are important to you and your customers with AdDashboard. Our reputation as the industry's most trusted measurement firm has been earned by our strict privacy and reliability policies. We understand that you need to be able to access, use, and integrate real-time data intuitively. So we made it easy. Our computer vision infrastructure is able to meet all client needs and ensures the highest performance, regardless of how it is implemented.

SemanticForce, the unified media/e-commerce intelligence platform and engagement platform, is SemanticForce. Through the power of deep listening, we make a positive difference. Traditional media listening platforms provide limited data types. The SemanticForce media intelligence platform provides visibility and intelligence on all your data. Our listening ecosystem offers a new level in intelligence and protection, from online news to forums, influencers to domains, pricing to ads, and from online news to forum discussions, our listening ecosystem is able to provide unprecedented visibility and intelligence. To spot trends and tap into relevant topics, organize millions of conversations on social media and news to identify them. Social media is a great place to find positive and negative feedback about your brand. You can quickly respond to negative conversations with real-time notifications.

Online viewers expect instant access to video content, uninterrupted viewing experiences everywhere and on every device. Slow startup times, low resolution video and rebuffering can all impact the viewing experience and lead to lower engagement, abandonment, poor brand perception and lower likelihood of viewers returning. It is too important to understand the connection between video quality, consistency and business results. It is essential to keep your business' health in check by understanding your audience's online viewing habits from both a quality- and engagement perspective. It is crucial to have visibility into the quality of your video performance in order to gain key insights that will impact your long-term business viability.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

NetBase Quid, the next generation platform for consumer and market intelligence, delivers contextual insights to reveal market trends, connect with consumers, understand the story behind the market, and connect with customers.

Helping brands, agencies, and teams measure the value of sponsorships and understand their audiences

Khoros allows you to connect with your customers right from the moment that you make your first offer, through the moment of sale and beyond. We are here to help you stay connected with your customers via any channel. We have built an AI-powered digital engagement platform that you can trust, regardless of your greatest success or worst crisis. Khoros offers enterprise workflows that can handle high volumes, complex deployments, brand protection, and security needs for the top brands. All this is backed up by an award-winning service team that is committed to your success. We are more than just a technology vendor. Khoros' award winning services, coaching, and industry knowledge make us the perfect partner for your long-term success.

The only platform that enables all digital customer experiences. Built to eliminate silos Sprinklr is used by thousands of enterprises around the globe every day to market, advertise and care for consumers via 23 social channels, 11 messaging channels and chat. Why switch from fragmented point solutions and a platform that is purpose-built and unified to support your business? You can leverage the power to collaborate across channels and teams with a unified view and context of your customer to create better experiences for them. Listen to and learn from customers, market, and competitive insights, and then take action in real time. Real-time insight into brand awareness, customer loyalty, brand perception, and user satisfaction will help you to avoid guessing at your brand equity metrics.

Burrelles has been a trusted and reliable partner in the media data service industry since its beginnings as a clipping service. Our media monitoring service combines human insight and sophisticated technology to provide you with curated coverage of national and local media, broadcast, social media, and online sources. This will ensure that you are able to see the most relevant coverage for you, your organization, as well as your public relations goals. Our comprehensive content curated from local and national media, broadcast, social media, and online sources is used by professionals in many industries, including public relations, marketing and research and development, marketing, research, and development, government, and Fortune 1000. Burrelles media management software is affordable due to its flexible media monitoring packages and ever-growing source list. We customize subscriptions to meet the needs and objectives of each client.

Millions of unaided, authentic consumer comments can be transformed into market insights. O360 AI-powered insights platform transforms customer voice to brand advantage In a digital age where it is unlikely that you will ever meet your customers and there are few barriers to entry, brands that have a deep understanding of their market and consumer landscape will prevail. O360 customers use the Insights Platform for a variety of initiatives. Increase conversions, sales, and efficiency. Here are some examples of top uses cases to get your creative juices going. O360 is a powerful tool for companies in CPG and retail, financial services, travel, fashion, and other industries. It helps them outmaneuver their competition in a complex digital environment by gaining a better understanding about consumers and the market. Learn more from our case studies.

Affinio, an Augmented Analytics company, uses its custom graph technology for understanding the billions of connections in big data. Affinio's AI-based segmentation technology and visualization technology puts the power of AI at your fingertips so you can quickly discover unique insights that will help you make better business decisions. There are vast amounts of information and more data. Everybody is creating a data lake but no one is building an island. Both Affinio's Matchmaker and Analytics solutions are available within the Snowflake Data Marketplace. Snowflake's technology allows you to run Affinio's graph analysis on your own first-party PII data. Affinio is available to anyone, regardless of technical background, to query their data. The answer comes back in seconds and not days. Find out where your customer data overlaps with that of another company and then make the decision to go into a clean room together.

An integrated platform that facilitates mission-critical solutions in Media Intelligence and Media Management allows customers to meet them where they are. It also allows stakeholders to connect across the media lifecycle. The Mediaocean platform is tightly connected to the media ecosystem via APIs and bidirectional integrations. It is also encapsulated in an omnichannel data warehouse which provides unparalleled transparency, control and efficiency for omnichannel advertisement. The most important data is available where and when it is most needed. You can tap into the underlying foundation of normalized information and use it throughout the campaign's lifecycle to make decisions. End-to-end workflow to enable omnichannel buying at large scale. A standardized workflow is used to manage campaigns, regardless of whether they are digital, traditional, programmatic, or across open or closed ecosystems. To streamline operations and manage global spend, use custom media accounting.

Social listening has evolved. Discover the power and potential of audience intelligence. Pulsar helps to find the story in data. Pulsar's audience intelligence and social listening platform connects all your digital audiences. You can get data-driven social media insights using the power of AI and data visualization in our own-media analytics, trends and social listening tools. You can stay on top of the conversation in real time or look back in history to uncover trends and social media insights. Listen, segment your audience and zoom in on the language used in any conversation. Find your next social media campaign partners by identifying the top influencers in each audience. Find out what resonates with your target audience and use social media insights for creative strategies. Track your competitors' social media and fine-tune your content to optimize your marketing.

Empowering clients to make great choices. Isentia is your real time media intelligence and insights platform, helping top-performing communication departments make sense of the world's conversations. Isentia is your real time media intelligence and insight solution, helping top-performing communications teams make sense of the world’s conversations. Our suite of services makes monitoring fast, easy, and more meaningful. You can improve your strategic communications, be prepared for crisis situations, and manage your reputation with our suite of services. We make it easier and more accessible to track key messages, issues, and audience sentiment across channels. You will always be the first to know about new trends and analytics, which will help you take action to improve your organization's reputation.

This is your new superpower to uncover customer preferences and sentiment. Every customer interaction on the internet, social media, or business applications can be captured and turned into actionable Customer Intelligences. Know your brand sentiment and key trends. Keep an eye out for your competitors. You can't miss anything with social, web and internal business applications. Affogata's flexibility in visualization and data export allows you to empower your team with curated insights. Affogata's instant reporting allows you to act quickly. Do not leave any conversation unattended. Watch how customers react to your messages and campaigns. Sentiment analysis adds context to your service and can increase your NPS. Find out what your users want and where your competitors are ahead of you. Identify influencers and trends on your private groups and social media pages. Get a bird's-eye view of your brand perception and be alert for threats.

Mobilewalla's audience segments allow you to reach your most valuable customers and prospects efficiently and effectively. Mobilewalla's audience segments are built from thousands of consumer data points. These audiences can be customized to deliver the right message at the right time to the right consumers. Our audience segments are available for use in digital and social media channels such as Facebook, Twitter, and Instagram. Mobilewalla data is rich and deep, allowing us to create a portrait of each device ID. Predictive modeling is used to identify patterns and group devices into segments. App usage gives us behavioral information that tells us a lot about our customers. Demographic insights offer additional background information. Mobilewalla verifies our gender and age segments using Nielsen DAR data and US Census data. GPS latitude/longitude location data can be retrieved from billions upon billions of daily signals to provide scale and accuracy.

Traditional market research can be time-consuming, difficult to scale, and biased. People Pattern employs complex data science techniques to extract marketing insights from the sea of opinions and data generated through social media users. This is called audience intelligence. Social marketing tools tend to focus on analysing conversations about brands. However, the most valuable insights are from the people who are involved in the conversation. People Pattern is a data-driven tool that helps marketers understand the people behind brand conversations. It uses rigorous data science to help them move beyond vanity metrics and find more sophisticated ways to target, analyze, and activate high-impact audiences.

Customer personas have been a method of segmenting and understanding consumer groups for a long time. Marketers have struggled to make personas useful for real-world media targeting. That's why Wiland PersonaBuilder™--the world's most powerful persona creation tool--is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. PersonaBuilder makes it easy to create detailed prospect and customer personas using relevant, constantly updated data such as vast consumer spending signals, social network engagement data, and other information. You can bridge the gap between your strategy, media buying teams. PersonaBuilder allows you to create detailed, robust personas that can be immediately converted into audiences for digital advertising campaigns.

Data-driven brands and agencies are aware that they cannot rely on generic audience solutions. We create custom AI models that are tailored to your brand to help you choose the right audience members to build your best audiences. High-performing audiences that are both accurate and scalable. You can easily create, explore, and activate audiences. We want to make our clients smarter. We are a group that is relentlessly curious and includes engineers, data scientists, marketing and advertising professionals. Our goal is to solve the most difficult problems for companies in the face of technological change.

Real-time, actionable intelligence for everyone. The dashboard provides real-time insight through animated insights that give you a clear picture about what's going on with your brand. It's built on our award-winning data visualization technology and is fully interactive, customizable, and highly flexible. No more spending hours connecting data sources. Connect your marketing platforms securely and easily within one space. Then let our AI discover powerful insights and present them with meaningful visualizations. In a matter of seconds, you can create, customize and share meaningful dashboards. Our visualisation builder is easy to use and doesn't require any data science or code knowledge. Simply select the visualisations that you require, adjust the metrics to your liking, and adjust the look and feeling to match your branding.

Allows tech ops teams monitor and diagnose streaming content and advertising delivery to ensure a TV-quality viewing experience. Engage viewers to increase revenue. Marketers and content creators are empowered to build audiences using the right mix of advertising, social media, and content. In 3.3 billion applications, analyzing over 1.8 trillion data events every day across 180 countries. For every second of each stream, cross-screen, viewer-centric data is organized. To drive decisions that maximize engagement and revenue, as well as ROI, purpose is created. You will have a competitive edge by leveraging real-time, cross-screen insight. Don't guess, just know. Conviva's platform provides the most comprehensive and accurate streaming video data collection in the world. You can harness the power of more than 150 billion streams per annum to make decisions and prioritize your multi-faceted business. This includes operations, marketing, research, product, and executive strategies.