Best Audience Intelligence Platforms for Windows of 2024

Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

You can quickly track your way to being the organic voice of your customer. Next-gen AI detects new topics and repeating consumer language. Market-research-inspired models capture what you'd otherwise miss, alerting you to noteworthy shifts in conversation. Use behavioral data to go beyond conversations. Discover what makes your audience tribes different and connected. Create custom widgets and share them internally to help you make consumer-centric decisions at scale. Social Listening Dashboards allow you to collect, visualize, analyze, and interpret what your customers are saying online in real time. Dashboards can be used for any purpose, and are created in collaboration with your Client Service Manager. Your Dashboard will allow you to keep up with the ever-changing markets and consumers. You'll be able to make consumer-centric decisions faster and more trustworthy.

We help you monitor, understand, and influence the world around. Using AI-driven insights, we empower PR, communications, and marketing teams with an intuitive, all-in-one product suite. Marketers are constantly on the move in today's world. We created a series products to help you keep on top of your marketing strategy and performance. Our products are designed to solve the problems of modern PR, communications and marketing professionals. Get insights and workflows to help you improve your digital marketing strategy and social media. This flexible solution allows you to monitor social networks for relevant mentions, so you can stay ahead of your competitors. Your social listening capabilities will be unmatched with unlimited ad-hoc search access and no volume restrictions across more 20 channels (including social networks).

Acquigo, an Algorithmic Cloud for Marketing, enables customers to run marketing campaigns. It's a tool that provides end-to-end campaign management capabilities, from planning campaigns to executing them and tracking their responses, via email, SMS, push notification, and other channels. About Acquigo ACQUIGO's built in algorithms automate all aspects of campaign management, from defining the target audience, planning, scheduling, execution and tracking, to defining, designing, planning, scheduling, and optimizing. It comes preloaded with marketing campaigns, micro segments and relationship dashboards. Acquigo is a product of Xerago. This integrated marketing services entity has been working with marketing automation platforms since about 15 years. In 2005, Xerago introduced marketing automation in India.

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.

To drive maximum creative performance and media efficiency, measure emotion and human attention in response to advertising. The largest AI training set that is culturally sensitive has enabled the world's most accurate emotion classification system. We live in a world full of distractions. Realeyes is used by top advertisers to increase ad performance and maximize attention. Realeyes measures the attention levels and emotional responses of your sample audience while they view your content on their personal devices. Realeyes' AI-powered platform, powered by Realeyes, is the most advanced on the market. It uses webcams to read audience's attention in the same way that a human would. The Audience Retention algorithm is calibrated against the performance data of advertisers and partners on view-through rates. The algorithm was initially built using 200+ ads in seven markets and has a 85% correlation to the actual in-market view through rate.