Best Web-Based Audience Intelligence Platforms of 2025

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

MarketChorus offers insights through social media to help you understand your audiences and content. Monitor the evolution of content trends and understand what your customers (donors, readers etc.) are reading. What are your buyers (donors, readers, etc.) reading? Who are they following? And who is influencing them to take action? Automate content discovery. Analyze engagement, trends and competition. Find out who is liking, commenting, and sharing content on social media that is relevant to your company. Monitor brand mentions and identify emerging trends.

Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Kwanzoo provides AI Go-to-Market (GTM) automation solutions that engage 10X more high-intent buyers to grow your sales pipeline. Our unique AI GTM tech, along with our GTM On-Demand service aggregates all relevant buying signals (both person and account-level) and delivers automated, always-on, and a 1:1 personalized message sequence to each individual prospect through emails, LinkedIn and phone calls. As a result, our customers boost SDR productivity, lower sales costs, and grow revenues. Kwanzoo's AI GTM tech de-anonymizes USA site traffic, to generate warm leads with full contact info (work/personal email, LinkedIn URL, mobile phone number). It also finds individual, in-market USA-based buyers from across the web, who are researching products and solutions, similar to yours, RIGHT NOW! Finally, its Account Intelligence capabilities track all buyers from global companies (all geos supported) engaging on any website. Sales can then pursue high intent buyers through emails, LinkedIn and phone calls.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Mediatoolkit, an award-winning media intelligence tool that allows businesses of all sizes to monitor online conversations across 100+ millions sources (including social media), in real-time and in any languages, is Mediatoolkit It notifies users when their query is mentioned online via email or Slack or the Mediatoolkit mobile application. The tool will send a Spike alert if a query generates more online buzz than usual. Mediatoolkit offers very sophisticated yet simple-to-understand analytics. You can customize more than 2000 chart combinations to generate reports that are tailored to your business strategy and goals. This results in completely unique datasets. This allows users to identify and manage growth opportunities, monitor brand reputation, gather consumer feedback, avoid crises, and identify influential people. Boolean search, advanced filtering options, custom brands reports and data exports are just a few of the other features.

The most intuitive social listening tool, with the best unlimited search system, allows you to discover, research, and understand your competitors, brands, and audiences. Infegy Atlas provides the best social listening tools and services to help you understand consumers and audiences like never before. You can turn billions of conversations online into actionable consumer insights that will help you with market research and customer persona development, campaign tracking, competitive Intelligence, demographics, industry whitespace, sentiment analysis, crisis management, and more. You don't have to analyze social data. Present it with style with our reporting platform Infegy Canvas. You can create custom reports using data directly from Infegy’s social listening platform and intelligence platform. Leverage Canvas for client presentations and full-service reporting. Team meetings are also possible. Beautiful reports, with no design skills, will keep everyone on the same page.

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.

It is a comprehensive tool that delivers real-time, actionable insights in a simple UI. HyperVue is more than an AI and Machine Learning engine. It provides social insights. It fundamentally reimagines social data. HyperVue predicts, builds, and predicts outcomes for brands and topics, cities, sectors, segments, and groups of people. It combines the intelligence and algorithms of people to create software that is new for its users.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Quantcast Measure is an audience intelligence tool that can be used across 100M+ mobile and web destinations. Real-time insights and research into your audience's demographic and psychographic makeup. Discover how your website content is engaging with unique audiences. Your unique audience insights can be used to generate more relevant messaging, ads campaigns, and content. Direct measurement provides nuanced, real time insights into your digital properties. Nielsen ratings and other audience measurement tools rely on panel-based data collection that can provide insights up to months later. Direct measurement provides instantaneous insights in minutes. It's never been easier to understand your audience as they visit your website. It is now easier than ever to understand your audience's buying habits, their preferences for brands, their car choices, and what media they consume outside your site. We see users multiple times per day across more than 100M+ web sites.

It gives you access to detailed behavioral insights, allows you to gather information on your most pressing questions, and helps you find audiences that perform. This tool has everything that is needed to dominate the digital landscape in privacy-first society. Access to real-time, deterministic, and actionable data about your customers' mobile behavior will help you generate business intelligence. You can eliminate ad waste and increase ROAS by leveraging the highly accurate audience sets that are available in Lotame and any other Data Management Platform. Get detailed feedback from real consumers, curated based upon their digital behavior, to improve your market research. For a privacy-first society, industry-first market insights. VTION's unprecedented consumer behavior insights are revealed under the hood. The passive, real-time data collection method ensures data cannot be altered as it is collected passively. This results in higher data accuracy.

We are the first deep-learning system dedicated to behavior predictions for online growth and profit. 79% of marketing leaders are concerned about managing data properly through customer preferences. Quin helps you to understand your visitors using first-party data in real-time and increases your revenue by 30%. 80% of customers say they feel unheard. Brands assume far too much about customers, who can change their behavior very quickly. Quin allows you to respond in the moment and improve the customer experience. Traffic to your ecommerce site is becoming harder, less targeted and more expensive. Quin can help you increase the return on your ad spending by 21%. Quin can be integrated into your website in a few simple steps. Deep learning algorithms are run in real-time and predict each visitor's behavior.

Transform world news into real-time insight for business. News is essential information for organizations. The global volume of information is overwhelming. This can lead to missed events, misinformed decision-making, and ineffective processes.

You can quickly track your way to being the organic voice of your customer. Next-gen AI detects new topics and repeating consumer language. Market-research-inspired models capture what you'd otherwise miss, alerting you to noteworthy shifts in conversation. Use behavioral data to go beyond conversations. Discover what makes your audience tribes different and connected. Create custom widgets and share them internally to help you make consumer-centric decisions at scale. Social Listening Dashboards allow you to collect, visualize, analyze, and interpret what your customers are saying online in real time. Dashboards can be used for any purpose, and are created in collaboration with your Client Service Manager. Your Dashboard will allow you to keep up with the ever-changing markets and consumers. You'll be able to make consumer-centric decisions faster and more trustworthy.

Unified Social Media Marketing Platform. You can drive growth by understanding your audience and creating content they love. We have the right solution for you, no matter what your problem may be. Socialbakers makes it easy for you to create and implement the perfect social media marketing strategy. This includes everything from content planning, audience analytics, budgeting, and budgeting. Multichannel data can help you understand your audience personas, from social media to web. Our AI analyzes your first party data and organizes it into personas in a single click. Reduce the time and cost of audience research. Instead of spending money on static surveys, base your research on digital data. Socialbakers AI uncovers the interests and content preferences of your audience so that you can tailor your campaign strategy perfectly every time.

Measure consumer attention across all channels, devices, and platforms with Oracle Moat. A measurement suite designed for today's media professional. A complete suite of solutions to help you reach potential customers, grab consumer attention, and drive results for your clients, partners, and business. Connect disparate data across TV and online to ensure that you reach the right audiences and get a complete view of your prospects. Advanced metrics allow you to measure consumer engagement beyond the standard verification. They help you determine if people pay attention to your message. You can measure the effectiveness of your ads and the business outcomes that your dollars are achieving to understand the impact of your advertising spend.

We help you monitor, understand, and influence the world around. Using AI-driven insights, we empower PR, communications, and marketing teams with an intuitive, all-in-one product suite. Marketers are constantly on the move in today's world. We created a series products to help you keep on top of your marketing strategy and performance. Our products are designed to solve the problems of modern PR, communications and marketing professionals. Get insights and workflows to help you improve your digital marketing strategy and social media. This flexible solution allows you to monitor social networks for relevant mentions, so you can stay ahead of your competitors. Your social listening capabilities will be unmatched with unlimited ad-hoc search access and no volume restrictions across more 20 channels (including social networks).

Digital advertising is yours to control. Our all-in-one digital advertising platform allows you to run programmatic ad campaigns on any scale. Find the right targeting tactic for your campaign goals. Easy campaign setup and personal assistance. No matter what campaign goals, you can quickly manage and optimize multiple advertisers or programmatic ad programs. You can plan and execute campaigns efficiently and easily with customer onboarding and digital advertising software that is easy to use and rich in features. You can launch highly targeted campaigns using custom audiences that are created from first- or third-party data. You can also target specific areas or based on page categories and web content. Our tools allow you to seamlessly combine third-party and first-party data to create custom audiences made up of your most valuable users.

Radarly, an AI-powered platform for consumer insights with social data at its heart, is Radarly. It combines digital data with proven Consumer and Market Insight methods to provide immediate results. It provides reliable, structured, quantitative and qualitative intelligence at all time. You need to go beyond social listening. Listening to social conversations is not enough for success. You must be more attentive to changing markets and fast-moving customers than your competitors. Radarly empowers brands to be more agile, customer-centric, and data-driven. You can move faster from insight to action. Radarly is designed for the whole organization, in multiple industries. It covers every stage in the brand and product management lifecycle, from strategy to execution, and everything in between.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]