Best Free Audience Intelligence Platforms of 2024

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

Mediatoolkit, an award-winning media intelligence tool that allows businesses of all sizes to monitor online conversations across 100+ millions sources (including social media), in real-time and in any languages, is Mediatoolkit It notifies users when their query is mentioned online via email or Slack or the Mediatoolkit mobile application. The tool will send a Spike alert if a query generates more online buzz than usual. Mediatoolkit offers very sophisticated yet simple-to-understand analytics. You can customize more than 2000 chart combinations to generate reports that are tailored to your business strategy and goals. This results in completely unique datasets. This allows users to identify and manage growth opportunities, monitor brand reputation, gather consumer feedback, avoid crises, and identify influential people. Boolean search, advanced filtering options, custom brands reports and data exports are just a few of the other features.

It is a comprehensive tool that delivers real-time, actionable insights in a simple UI. HyperVue is more than an AI and Machine Learning engine. It provides social insights. It fundamentally reimagines social data. HyperVue predicts, builds, and predicts outcomes for brands and topics, cities, sectors, segments, and groups of people. It combines the intelligence and algorithms of people to create software that is new for its users.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Quantcast Measure is an audience intelligence tool that can be used across 100M+ mobile and web destinations. Real-time insights and research into your audience's demographic and psychographic makeup. Discover how your website content is engaging with unique audiences. Your unique audience insights can be used to generate more relevant messaging, ads campaigns, and content. Direct measurement provides nuanced, real time insights into your digital properties. Nielsen ratings and other audience measurement tools rely on panel-based data collection that can provide insights up to months later. Direct measurement provides instantaneous insights in minutes. It's never been easier to understand your audience as they visit your website. It is now easier than ever to understand your audience's buying habits, their preferences for brands, their car choices, and what media they consume outside your site. We see users multiple times per day across more than 100M+ web sites.

It gives you access to detailed behavioral insights, allows you to gather information on your most pressing questions, and helps you find audiences that perform. This tool has everything that is needed to dominate the digital landscape in privacy-first society. Access to real-time, deterministic, and actionable data about your customers' mobile behavior will help you generate business intelligence. You can eliminate ad waste and increase ROAS by leveraging the highly accurate audience sets that are available in Lotame and any other Data Management Platform. Get detailed feedback from real consumers, curated based upon their digital behavior, to improve your market research. For a privacy-first society, industry-first market insights. VTION's unprecedented consumer behavior insights are revealed under the hood. The passive, real-time data collection method ensures data cannot be altered as it is collected passively. This results in higher data accuracy.