Near Allspark Reviews

Access to a growing source of consumer insights on demand. Always-on audience research for over 24 million panelists in 55 markets. We call it "living data". Connected intelligence, constantly evolving. Discover what your audience thought, felt, did, and bought yesterday, five years ago, and even today. Answers from your audience, from syndicated data to in-depth research and quick surveys and polls. You can use this knowledge to create more successful campaigns. YouGov's 24 million panel members help you create the most comprehensive picture of your customers. Our innovative solutions help the world's most recognizable brands, media owners, agencies, and explore, plan, activate and track better marketing activities. YouGov strives to be the largest, most representative and most connected panel in the market.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.