Comment Re:That's like comparing In-and-Out to McDonald's (Score 1) 38
JC Penney isn't doing great these days. Sears would not be much better off. Both of these lost their middle-class customers to other stores and online shopping and their costs are much too high to service low-income customers.
Sears had a different audience than JCPenny. Sears was a beloved tool retailer with a cult following and well regarded for their appliances. JCPenny was a place for cheap clothes that are higher quality than WalMart. To me, that's like comparing In & Out to McDonald's.
I don't know what era you grew up in, but when I was a child, Sears and Pennys were direct competitors. Sears just had a better catalog and automotive section. People going to malls would go to both to see who had the better deal on competing items. Especially for clothing. Montgomery Ward was a competitor, but they were the Chrysler to Sears/Penney's GM and Ford, the third wheel that no one went to first.