Fortunately for me, I decided 2 things a few years ago:
1) There is nothing worth watching on Cable/Satellite, and nothing on broadcast TV that justifies the endless advertising torture perpetrated against its viewing audience.
2) The Olympics has long since forgotten why it exists, and is now nothing more than a shell game.
I can now feel sympathy and sorrow for those who are still chained to the Olympics addiction. Once you view television and the Olympics from the correct perspective, you can laugh at moves like the one perpetrated by NBC.