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Tinder Owner Inks Deal With OpenAI (techcrunch.com) 27

An anonymous reader quotes a report from TechCrunch: In a press release written with help from ChatGPT, Match Group announced an enterprise agreement with the AI chatbot's maker, OpenAI. The new agreement includes over 1,000 enterprise licenses for the dating app giant and home to Tinder, Match, OkCupid, Hinge and others. The AI tech will be used to help Match Group employees with work-related tasks, the company says, and come as part of Match's $20 million-plus bet on AI in 2024. [...] As for the news itself, Match Group says it will begin using the AI tech, and specifically ChatGPT-4, to aid with coding, design, analysis, build templates, and other daily tasks, including, as you can tell, communications. To keep its corporate data protected, only trained and licensed Match Group employees will have access to OpenAI's tools, it noted.

Before being able to use these tools, Match Group employees will also have to undergo mandatory training that focuses on responsible use, the technology's capabilities, as well as its limitations. The use will be guided by the company's existing privacy practices and AI principles, too. The company declined to share the cost of the agreement or how it will impact the tech giant's bottom line, but Match believes that the AI tools will make teams more productive. Match execs recently spoke of the company's plans for AI during the company's fourth-quarter earnings, noting that, this year, the app maker will use AI technology to both evolve its existing products and build new ones. The company's Shareholder letter explained how AI could help to improve various aspects of the dating app journey. For instance, it could help with profile creation, where Match is testing features like an AI-powered photo picker, and generative AI for help making bios. The company said that AI will also improve its matching abilities and post-match guidance, in areas like conversation starters, nudges, and offering date ideas.

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Tinder Owner Inks Deal With OpenAI

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  • This is going to be nothing more than them using AI to more easily and perhaps more realistically (?) generate bots, perhaps even ones that respond to winks and whatnot. I mean, they say right in TFS that they plan to use it to help generate profiles - the part they're not saying out loud is that it will be for the company to help create profiles for users that don't actually exist.

    • Let the bot talk for you, and you just get the sex.
    • It sounds more like automating jobs away. Companies are desperate to use this new tech to eliminate jobs but they're equally desperate to make sure you don't realize that they're doing that until it's too late. The last thing they want you doing is addressing the massive amounts of unemployment were about to see with things like federal jobs guarantees and housing guarantees.
    • by Bobartig ( 61456 )

      Realistically, I doubt it. The coding and workplace functions are far more in line with an investment of this size. If all they wanted was to spin up more catfishing bots and generate fake profiles, they can do that with GPT-3.5 or Llama2 and not spend 8-figures a year on it. Purchasing a thousand enterprise licenses is for cheaper GPT-4 powered answers via ChatGPT+, which lets you do very token-intensive queries at a flat cost-per-seat.

      Spinning up chatbots was something they already did with BERT and earli

    • by BinBoy ( 164798 )

      Instead of sending my money to a man pretending to be a woman, now I can send my money to a bot pretending to be a woman. Great improvement!

  • including a free fleshlight for premium membership. No need for pesky real people. Next is what, onlyfans? I guess soon, when AI video gets a bit better. And the exploitation and dehumanization goes on and on...
  • by iAmWaySmarterThanYou ( 10095012 ) on Saturday February 24, 2024 @09:52AM (#64265280)

    There's already been at least one case publicized about a guy who wasted 6 months talking to a bot before he figured it out.

    Since they own basically the entire dating app market, expect to see tons more reports like that where desperate thirsty guys are renewing their subs and sending in paid app gifts to their fake gfs because of how many men don't have enough real social experience to tell the difference between a real person and a dating bot.

  • Oh goodie. A massive percentage of hookups within the population begin with an algorithm. What could possibly go wrong?

  • I'd sure like to know what "responsible use" entails.

  • Bios are rarely if ever read anyway. For both sides, you're either attractive or not. For women seeking men, you're either attractive/tall, or you're not. End of story.

    Bios that are just fluffy horseshit won't change a thing. Pressing a button to automate profile creation won't create higher-quality profiles. If they gave a shit about making the platforms better - use AI to GET RID OF people that shouldn't be there - married people pretending to be single, women that are on a man-hatred spree,
  • Today's AI is really good at Indoctrination, Pretend and Propaganda.
  • Match Group has ruined dating, and this will only make it worse.
    Consider its business relationship with a user (paying or not, but especially paying), going from best to worst scenario (for them):

    1. The user gets matches regularly, maybe goes on a date once in a while, doesn't click with anyone, but is just motivated enough to stay subscribed.
    2. The user hardly gets any matches, gets frustrated, ends their subscription, then comes back when they get too lonely.
    3. The user enters a relationship which only la

    • No. Option 2 is generally bad, even in this day and age. Lonely? Logging on to Tinder is NOT the healthy solution. Go spend time in a gym. Volunteer to feed the homeless or clean a stream. Go to the pool. Join a club that does hiking, birding, camping, table tennis, knitting, weaving, cooking. Get involved in a civic organization. Hell literally ANY club. Thats the cure for loneliness. Anything other than staring at a screen alone in a room for even yet more hours.
      • No. Option 2 is generally bad, even in this day and age. Lonely? Logging on to Tinder is NOT the healthy solution. Go spend time in a gym. Volunteer to feed the homeless or clean a stream. Go to the pool. Join a club that does hiking, birding, camping, table tennis, knitting, weaving, cooking. Get involved in a civic organization. Hell literally ANY club. Thats the cure for loneliness. Anything other than staring at a screen alone in a room for even yet more hours.

        This. Dating apps are garbage and have only become more so. I can guarantee you, if everyone revolted and left them, their only real option after that would be real people in real life, which would be healthier and more likely to put them around people in their area, people with similar interests, and people that have shared friend circles. Or at the least, it'd finally get down to just married people fucking around, or other incel losers and they'd go back to being seen how they were 20 years ago - f

      • > Lonely? Logging on to Tinder is NOT the healthy solution. Go spend time in a gym.

        You'll still be lonely, but at least you'll be buff.

      • No, if you want to meet other singles looking for a relationship you go to the place where they are and your intentions will be well received. The apps work just fine for that.
      • Go spend time in a gym.

        Waste of time, money and effort. They really can't fix ugly.

        Volunteer to feed the homeless or clean a stream.

        How much am I being paid to do this?

        Join a club that does hiking, birding, camping, table tennis, knitting, weaving, cooking.

        Spend time, money, and effort learning a niche skill just to impress idiots

        Get involved in a civic organization

        How much am I being paid to do this?

        Hell literally ANY club.

        OK. I will sign up with the local pedophile anonymous.

    • #4 does not need to be avoided at all costs because they go on to drive new user signups to the app when they tell people how they met.
  • > only trained and licensed Match Group employees will have access to OpenAI's tools

    Because it is so likely to produce the wrong answer, maybe in subtle ways, that you need to be trained and licensed to wrangle the output?

  • Future AI could actually find compatible matches
    In practice, it will increase the flood of fakes and scams

  • So, what's the real reason?

God doesn't play dice. -- Albert Einstein

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