Nike Files For 'Virtual Goods' Trademarks In Shoes, Apparel (bloomberg.com) 15
An anonymous reader quotes a report from Bloomberg: Nike is seeking to trademark its brands for various virtual goods in the U.S., including shoes and clothing, as digital products become more popular. The Beaverton, Oregon-based sportswear giant filed seven requests with the U.S. Patent and Trademark Office in late October to protect its marks in categories including "downloadable virtual goods" and related services for retail stores and entertainment. Digital items listed in the filings include headwear, eyewear, bags, backpacks and sports equipment under both the Nike and Jordan brands, with their logos the Swoosh and the Jumpman and the "Just Do It" tagline. The applications are on an intent-to-use basis, and won't be finalized until they're in commercial use.
student athletes will see 0% of any sales! (Score:2)
student athletes will see 0% of any sales!
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This doesn't seem like news (Score:1)
I DNRTFA, but I don't even know why they need to do this. It seems like their trademarks should already apply, but IANAL.
I didn't think Disney's trademarks for Mickey Mouse stop being valid just because you use the images "on a computer."
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on a computer
I think Microsoft has been making mickey mouse software for long enough that Disney has lost the trademark in this domain.
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Yes and no.
Basically a design trademark, most likely will likely cover also the digital versions, depending on the wording and such.
The other types are more questionable protected as a trademark is basically "use of a thing(word, logo or such) when dealing with things of type".
Thus a trademark on say a name of a type of sneakers is not valid for other types of goods. So someone could make say window glass with the same name as a registered sneaker type. Though they would likely face action by Nike and even
Link goes to different article (Score:2)
You can tell which commenters didn't read TFA!
DEC Logo (Score:3)
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No, that was the old logo for DEC. DEC no longer exists, and its trademark filing for that logo has long expired, leaving it to be used for any purposes any every purpose. You can find it used everywhere.
And those same millennials could complain about nostalgia corrupting things - they don't see things like "RCA" and "Westinghouse" as anything
Nike isn't the only one... (Score:2)
My application for a virtual goods trademark will include a graphic looking like the illegitimate child of Nike's "swoosh" and the turd emoji, and the slogan "Just poo it".
I've already got some ideas about what to put it on.
Adware or Ad-wear (Score:2)
I do not quite understand the desire to wear products that serve to mainly advertise buying more products.
If I buy a car and they put and advertisement frame on the license plate, I always take that off. Why would I advertise for free.
Similarly, with shirts and shoes and pants, I do not want to be a walking advertisement. I will pay more to not have that stuff.
And speaking of cars, usually, the cheaper cars have larger logos. You may have noticed, the VW, Honda and Toyota logos growing over the years.
If
Re: Adware or Ad-wear (Score:1)
gun violence (Score:1)
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