This does not exist in nature.
Actually, it does to an extent. In species that live in social groups. Cheating (stealing food, for example) will eventually get the misbehaving individual thrown out. It's about establishing and maintaining trust within that group. But here's the problem with university research experiments: There is no permanent social group. A bunch of strangers are brought together for the study. But when they leave, they will likely not interact in the future. So who cares what they think of each other? This is probably beyond the level of planning that animals engage in.
This is also a factor in the behavior of individuals that expect a reward in some afterlife. They might be more willing to accept rejection from society at large at present in return for the promise of a reward in an afterlife. As animals don't suffer from the same sorts of imaginary thinking, they tend to act so as to maximize their acceptance into their pack or social group.