Heaven forbid Apple have to forego their insane profit margins in the name of consumer affordability. They'd rather charge you $18000 for a slab of glass than let go of 300% profit
Yeah, pretty much.
I'm mostly an Apple user. I own a Mac. I own an iPhone. This has been true since late last century and 2007, respectively. I do not own an Apple tablet.
I was shopping for a tablet the other day to use for viewing sheet music, and the only hard requirement for that sort of thing is that it must not be significantly smaller than 8.5x11. The smallest Apple device that met that requirement was the iPad Air 13-inch for $750.
So I decided to see what sort of Android tablets existed. I ended up buying a bottom-tier Android tablet that cost just $179.98, complete with a case (which would add another $70 to the iPad price earlier. Up until the Android 17 release two days ago, it was running the latest version of Android (16), so it isn't a security disaster waiting to happen. And it costs about one fifth of what Apple's low-end tablet costs. And for what I'm doing, there's no real difference. And it's no slouch. It has 128 GB of storage, same as the Air, and 40 GB of RAM; 5x more RAM, one fifth the cost. Both have an IPS display; the Android tablet has slightly lower resolution — about two-thirds that of the iPad in each direction — but half again faster refresh rate, so no clear winner there; both are more than adequate. And a tablet that costs under $200, I don't have to care about. If I break it or lose it, it is borderline disposable. At $820 (with case), that's not even remotely true.
So despite ostensibly being an Apple guy, I've reached the point where I own at least four Android tablets that are in active use, and zero Apple tablets. If it were not for momentum, I probably would not own an iPhone, either at this point. The half decade waiting for Apple to finally adopt USB-C while cheap Android phones could share a charger with my Mac showed me that Apple cares more about profits than about delivering a quality product, and that's an epic fail from my perspective that soured my perspective on iOS in a big way.
IMO, the company needs a real direction change. I'm not saying they should build low-end garbage, but when your low end product costs almost 5x as much as the competition and isn't obviously massively better, you have a real problem. Buying a better quality product that will last longer seems to make sense up to a point, but when the difference in price is so large that you can replace it annually for about the same as the 5-year typical replacement cost for the iPad, that argument doesn't hold water, either.
So no, Mr. Cook, jacking up the prices is not inevitable. It's only inevitable if you hold up the short-term stock price as the only worthwhile metric while ignoring the fact that you're losing long-term customers by being so overpriced compared with the competition. Customer loyalty only goes so far, and I think we've passed the point where it is good enough, as demonstrated by Apple giving up and finally releasing a Crhomebook-class laptop. Here's hoping they do the same with tablets and phones.
But either way, if I can buy an Android tablet for a fifth the cost of an iPad that has 5x as much RAM as an iPad, any claims that RAM price increases justify a price increase warrant very little credence. It just isn't believable. The stockholders might eat it up, but your customers are already looking at alternatives. This is why iPad sales have been in continuous decline for years. Crank up the iPhone price enough, and you'll likely see the same thing happening there.
Not smart. Just saying.