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Comment Re: meh (Score 1) 471

They probably have a breading program, might be worth risking death for...

Yes. Being able to make large quantities of nutritious, flavorful bread is essential to Mars colonization.

Joking aside, the Navy found that good food was very important for the morale of submarine crews. Cramped, crowded, surrounded by a very hostile environment, isolated for months at a time, very technical jobs needing to be performed, etc; submarine and space travel seem to have many similarities. Perhaps the need for good bread is one of those.

Comment Nothing new here - volunteers accept high risk (Score 1) 471

We're all going to die.

Of course, its just that being involved in colonization makes it significantly more likely to be in one's near future.

Colonization is dangerous, a large percentage of colonists die. Consider US history, Roanoke, Jamestown, Massachusetts Bay. And that was in an environment where it was relatively easy to live off the land. Technology can help in that you can bring such an "environment" with you but it will never be safe for that first group because like the aforementioned, we will likely have to learn the hard way what scientific, engineering and practical things had been overlooked despite our best efforts. This will be true for a private venture or a large scale government endeavor.

Many deaths among early explorers and colonists is not a new concept. That has and will always be something volunteers need to be OK with.

Comment Re:I remember the first time I used battlenet (Score 3, Interesting) 31

The multiplayer battle.net experience for Diablo was incredible, better than single player, when you somehow knew the other players in the game. Nearly every time real world and online friends met up in the game someone would comment on how this was so much better than playing with randoms.

FWIW WoW did a better job of making play with randoms fun but still with all friends in your group it was an incredible experience.

Which is why guilds are so popular.

Comment Re:Corner cases (Score 1) 117

I am not claiming any compelling uses, merely useful ones. I am however arguing that compelling cases are likely to come out of areas where the watch has sensors a phone does not (heart rate), or when a phone is not immediately accessible (remote control of phone, various sporting activities, etc).

Today the only reason I feel justified in owning a smartwatch is that I am a developer.

Comment Re:Solution looking for a problem (Score 1) 117

Smartwatches also have heart rate sensors. So that is probably the first area to explore where they go beyond a smartphone. The second area may be when you are separated from your phone.

Haptic feedback is another partial differentiator, it can tap you on the wrist to get your attention. Partial because a vibrating phone in your pocket is also haptic. But if the phone is say mounted on the dash for turn-by-turn directions then that watch haptic feedback is nice, you don't have to turn down the stereo to avoid missing a voice alert.

Another place where I found a smartwatch useful is as a controller for smartphone based presentations. I can plug the smartphone into the multimedia system at the podium and be free to walk around a little and control things from the watch.

Comment Found two other useful things ... (Score 2) 117

Smartwatches are mostly useful for looking at notifications and deciding whether I need to act upon that information or if I can just make a mental note and swipe right. It saves me time picking up and/or unlocking my phone to see a notification. There's not really any compelling smartwatch apps that wouldn't be more useful as a fullscreen smartphone app.

The watch can control a presentation being played from your smartphone. This allows you to travel real light.

The tap on the wrist during turn-by-turn directions is nice. You don't have to turn down the stereo for fear of not hearing a reminder on the phone.

When thinking about what could be compelling I'd start with what is unique for the watch. The first thing that comes to mind is that the watch has a heart rate sensor, so something utilizing that would go beyond "I don't have to reach for the phone". Secondarily when might a person have the watch but not the phone.

Comment Actually does this benefit Google? (Score 1) 154

According to new data from ComScore, more than half of all time Americans spend online is spent in apps -- up from around 41% two years ago. It's a stat that will be discomfiting to advocates of the open web, as well as companies whose core business is built around it -- notably Google.

This is why Google offers Android free to hardware manufacturers. Does Google benefit from this trend? They are no longer competing on an open playing field, they now provide the playing field. Their core business of targeted advertising would seem to benefit.

Comment Re:He can buy it back ... (Score 1) 111

So this means Mike McAfee can be sued over McAfee plumbing services ? That's not how trademark law works. Trademarks only apply in the same sphere of trade - and where using a similar name could cause confusion for consumers.

Yeah, I know, I used McAfee Pharmaceuticals to make that point in various posts in this thread. :-)

I suspect he has good odds in this case - very few judges (and all but the most pliant of juries) would accept the idea that this company is in the same sphere of trade as antivirus software.

Sorry, the categories for trademarks are not that narrow. Anything related to computer security is probably off limits, utility software for detecting hardware and software problems, etc; there are various live trademarks in these area. Probably even utility software in general, from a 1992 trademark renewed in 2014: "computer programs; namely, utility programs and anti-virus programs" under the category "Computer and Software Products and Electrical and Scientific Products".

Comment Re:He can buy it back ... (Score 1) 111

That's the thing about trademarks, they only cover the exact thing where it would be confusing, they don't cover all words that have any overlap.

You have been severely misinformed. A subset, something partial, something similar ... all would be subject to trademark violations. **If** the new company is conducting any activity in the same categories that the old trademark was filed under.

McAfee Associates doesn't exist!

The McAfee trademark is **currently** being used by Intel for various Intel Security products.

And the bare word "McAfee" does not prevent people named McAfee from using their name.

One a trademark has been issued there absolutely is. The only thing special about a name is that it is hard to trademark, **until** the name becomes closely associated with a product, service, company, etc. People named McDonald can't use their name for a restaurant, people named Disney can't use their name for an entertainment company, etc.

When the owners of that trademark bought the mark, they surely knew that there still existed a guy a named John McAfee, who sometimes does things to make money.

The buyers knew what I explained above. McAfee is not restrained from creating a new business, he just can't use his name on a new company, service, product etc in certain activities because **he** trademarked it and then **he** sold that trademark to someone else.

Comment Re:He can buy it back ... (Score 1) 111

Well, yes, and if he tries to brand the products themselves with some derivation of McAfee you would have a solid point. However currently all he's doing is naming the company John McAfee Global Technologies Inc which may be perfectly legal since Intel voluntarily dropped the usage of the company name.

No, that is not how trademarks work. If the new company does work in a category covered by the old trademarks Intel bought then there is a conflict. Trademarks apply to any use, features, products, company names, etc ... there is no distinction between them.

Comment "McAfee" actively in use by Intel (Score 1) 111

Actually, he may have a case. Intel did rename MacAffee Security to Intel Security.

Intel still uses the McAfee brand, mcafee.com describes the Intel Security offerings. The Intel Security webpages include McAfee logs and the text "McAfee" in the description of various technologies, ex "McAfee Enterprise Security Manager".

Comment Re:He can buy it back ... (Score 1) 111

. He received large sums of money so others could exclusively use that name/brand.

And that Name/Brand is McAfee Antivirus, not John McAfee, and definitely not "John McAfee Global Technologies" .

Trademark conflicts are not precise (sub)string matches. Trademarks apply to specific categories of business activities. But if the later intends to be involved in software and computer security then it would seem a clear violation. Even software utilities for computers would be a likely violation. If its a pharmaceuticals company he should be OK.

In fact.... I know another person named McAfee, who has a son named John, ...

And obviously someone who did not trademark "McAfee" if the field computer utilities and security, unlike the other McAfee.

And it's a common custom / tradition to name projects or small businesses / ventures after yourself.

When there is no trademark conflict. There is no "right" to use your name for a product or business.

Only issue would be if the new company were going to be a security software maker and sell a security product with a confusingly-similar name on the product or point of retail.

"Confusing" in trademark terms would be anything that remotely looks like or sounds like "McAfee".

Comment Re:He can buy it back ... (Score 4, Insightful) 111

But the thing is he didn't have to change his name when he sold the brand.

A trademark is specific to a particular category, the exclusivity only applies to the specifically stated category. For example he is free to start McAfee Pharmaceuticals Inc but not McAfee Software Development Inc. Similarly names are outside of the stated category.

Should we only ever get one chance to use our real names as a brand?

You are not limited to one chance unless you voluntarily SELL a brand based on your name, and again its category specific. He could have sold the technology, the software/data/patents/etc, while retaining the company/brand name. But he would have received less money. He CHOSE to go for a bigger payday by letting the name/brand go.

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