Comment Re: The psychological hamster wheel (Score 1) 33
They're chasing engagement metrics - no page breaks equals no external trigger to escape the BS === the appearance of longer engagement === pats on the back / bonuses etc.
They seem to have forgotten the implicit assumption that it's conscious engagement of minds which haven't been destroyed by continuous insane nonsense - presumably the greedy shareholders are whipping them to death so the appearance of engagement is considered acceptable.