Wait, what? They're *making* money now? Last I heard they were still playing shell games with pretend money in a financial merry-go-round of pinky swear deals to make it seem like they are somehow not haemorrhaging quite so many hundreds of billions of dollars as they actually are to try and keep the VC funding flowing in.
The AI endgame, sure. That's totally going to be the kind of bait and switch that Google pulled when they transitioned from a search provider into an ad provider; get everyone hooked on your services, then monetise all the data you've captured and start cranking up the token fees until your customers (only they are actually more your "product" now) squeal, then turn it up some more while offering a rent-seeking subscription model that looks like a good deal until you realise (too late) what they've buried in the small print.
Drug pushers are probably looking at the tech industry in awe at this point.