Comment Imagine Amazon is just a bunch of warehouses (Score 1) 41
This is how the "walled garden" effect evaporates.
Amazon makes an alarming amount of money doing advertising, promoting products etc. Sometimes to find the product I want, I need to search and then click through the link, as it simply won't show up in search due to paid placement of other products. Especially name brand stuff from 3M (Scotch tape), Sharpie markers, Rubbermaid etc
Amazon is already banning agentic shopping tools from their platform, for good reason, it cuts out their advertising revenue, their upsell revenue, and optimizing of selling items that are closest to the customer to save on shipping.
If you had a tool that would auto-cross shop for the lowest price of the highest quality items, and you don't have to browse their website to buy things, it destroys a lot of what differentiates online retailers. A lot of the lock-in is the checkout process. It is two mouse clicks for me to re-order printer paper on amazon, even though I could get it cheaper from officedepot.com but I don't want to maintain yet another account. With agentic shopping, amazon just becomes a set of faceless warehouses with free delivery.