Intel has been trying this for many years. They never succeed because Intel is trying to make chips so Intel can sell chips for phones and tablets. Intel is Intel-focused. If they focused on making chips to solve problems for customers, they might be more successful.
Microsoft has the same problem. Windows 8 and Xbox One were very obviously Microsoft-focused products -- customers didn't want tiles or Kinect or HDMI input.
Memo to Intel and Microsoft: don't make stuff you want to sell, make stuff people want to buy.