Submission + - Google Faces Trial For Collecting Data On Users Who Opted Out (arstechnica.com)
An anonymous reader writes: A federal judge this week rejected Google's motion to throw out a class-action lawsuit alleging that it invaded the privacy of users who opted out of functionality that records a users' web and app activities. A jury trial is scheduled for August 2025 in US District Court in San Francisco. The lawsuit concerns Google's Web & App Activity (WAA) settings, with the lead plaintiff representing two subclasses of people with Android and non-Android phones who opted out of tracking. "The WAA button is a Google account setting that purports to give users privacy control of Google's data logging of the user's web app and activity, such as a user's searches and activity from other Google services, information associated with the user's activity, and information about the user's location and device," wrote (PDF) US District Judge Richard Seeborg, the chief judge in the Northern District Of California.
Google says that Web & App Activity "saves your activity on Google sites and apps, including associated info like location, to give you faster searches, better recommendations, and more personalized experiences in Maps, Search, and other Google services." Google also has a supplemental Web App and Activity setting that the judge's ruling refers to as "(s)WAA." "The (s)WAA button, which can only be switched on if WAA is also switched on, governs information regarding a user's '[Google] Chrome history and activity from sites, apps, and devices that use Google services.' Disabling WAA also disables the (s)WAA button," Seeborg wrote. But data is still sent to third-party app developers through the Google Analytics for Firebase (GA4F), "a free analytical tool that takes user data from the Firebase kit and provides app developers with insight on app usage and user engagement," the ruling said. GA4F "is integrated in 60 percent of the top apps" and "works by automatically sending to Google a user's ad interactions and certain identifiers regardless of a user's (s)WAA settings, and Google will, in turn, provide analysis of that data back to the app developer."
Plaintiffs have brought claims of privacy invasion under California law. Plaintiffs "present evidence that their data has economic value," and "a reasonable juror could find that Plaintiffs suffered damage or loss because Google profited from the misappropriation of their data," Seeborg wrote. The lawsuit was filed in July 2020. The judge notes that summary judgment can be granted when "there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law." Google hasn't met that standard, he ruled.
Google says that Web & App Activity "saves your activity on Google sites and apps, including associated info like location, to give you faster searches, better recommendations, and more personalized experiences in Maps, Search, and other Google services." Google also has a supplemental Web App and Activity setting that the judge's ruling refers to as "(s)WAA." "The (s)WAA button, which can only be switched on if WAA is also switched on, governs information regarding a user's '[Google] Chrome history and activity from sites, apps, and devices that use Google services.' Disabling WAA also disables the (s)WAA button," Seeborg wrote. But data is still sent to third-party app developers through the Google Analytics for Firebase (GA4F), "a free analytical tool that takes user data from the Firebase kit and provides app developers with insight on app usage and user engagement," the ruling said. GA4F "is integrated in 60 percent of the top apps" and "works by automatically sending to Google a user's ad interactions and certain identifiers regardless of a user's (s)WAA settings, and Google will, in turn, provide analysis of that data back to the app developer."
Plaintiffs have brought claims of privacy invasion under California law. Plaintiffs "present evidence that their data has economic value," and "a reasonable juror could find that Plaintiffs suffered damage or loss because Google profited from the misappropriation of their data," Seeborg wrote. The lawsuit was filed in July 2020. The judge notes that summary judgment can be granted when "there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law." Google hasn't met that standard, he ruled.
