That's the production budget my friend. Reports in industry trade rags are that the total budget including marketing was 800 million dollars. So that's a net of 400 million. About a 33% return. I agree, 400 million profits seems great to you and me! But, it is nowhere near as profitable as it could have been.
And I don't know... even if I was a vampire lawyer, I'd be devastated when my projections were for taking in about 2.0 billion dollars and the film only brought in 1.2 billion dollars and merchandising sales had collapsed as a result of the move (down 47%). And the thought that the next film (IX) was probably going do a Justice League swan dive to much lower profits than it would have made due to damage to the brand and over half the fans angry and saying they wouldn't pay to see the next film or any other disney star wars content in the future.
And that's before the lost blue ray sales.
Thanks for engaging. As a well written character from another i.p. says, "I can do this all day."