Apple Agrees To Pay iPhone Owners $250 Million For Not Delivering AI Siri 15
Apple has agreed to a proposed $250 million settlement over claims that it misled iPhone buyers about the availability of Apple Intelligence and its upgraded Siri features. The settlement would cover U.S. buyers of the iPhone 16 lineup and iPhone 15 Pro models between June 10, 2024, and March 29, 2025. The Verge reports: The settlement will resolve a 2025 lawsuit, alleging Apple's advertisements created a "clear and reasonable consumer expectation" that Apple Intelligence features would be available with the launch of the iPhone 16. The lawsuit claimed Apple's products "offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance."
Apple brought certain AI-powered features to the iPhone 16 weeks after its release, and delayed the launch of its more personalized Siri, which is now expected to arrive later this year. Last April, the National Advertising Division recommended that Apple "discontinue or modify" its "available now" claim for Apple Intelligence. Apple also pulled an iPhone 16 ad showing actor Bella Ramsey using the AI-upgraded Siri.
Apple brought certain AI-powered features to the iPhone 16 weeks after its release, and delayed the launch of its more personalized Siri, which is now expected to arrive later this year. Last April, the National Advertising Division recommended that Apple "discontinue or modify" its "available now" claim for Apple Intelligence. Apple also pulled an iPhone 16 ad showing actor Bella Ramsey using the AI-upgraded Siri.
No AI? (Score:5, Funny)
Re: (Score:2)
You jest, but the reason I pulled the trigger on a 15 Pro right after the 16 was announced was because I wasn't interested in my phone having a bunch of useless AI shit. That and the $100 discount that the outgoing model typically gets until stock runs out.
Turned out that Apple's AI features were mostly vaporware anyway. That being said, I'll still happily request my check for what'll probably be like tree fiddy and one of those white Apple decals that they don't give you anymore.
Isn't a lot of the AI stuff optional? (Score:1)
You jest, but the reason I pulled the trigger on a 15 Pro right after the 16 was announced was because I wasn't interested in my phone having a bunch of useless AI shit.
I'm not sure about iOS since I too have a model that is too old, but on macOS I seem to recall that a lot of this AI stuff was optional.
Still Apple though (Score:2)
...the reason I pulled the trigger on a 15...
...is that you nevertheless enjoy handing Apple control over every aspect of your life?
sure I'll take the money, but (Score:3)
Re: sure I'll take the money, but (Score:1)
I'm mostly interested in Siri getting better at understanding me with semi complex queries such as "find me a cheap burrito on the way" when I go fishing.
My first startup, back in 2001-2004 was able to get a chat bot with better prompt responses than Siri. Only plain text but it worked well.
Getting my entire life spied on so it can be later sold to the NSA is not really something t I'm looking forward to, especially now that Tim Apple is leaving... privacy might become a lesser priority than increased profi
Process locally for privacy ... (Score:1)
Getting my entire life spied on so it can be later sold to the NSA is not really something t I'm looking forward to ...
I don't think that is the case. Apple's AI push seems to include providing enough local ML processing that tasks can be performed locally rather than be server based. I think that is why an iPhone 16 was required, to have enough ML capability to process locally. Onboard processing being a big part of Apple's privacy implementation.
Re: (Score:2)
That answer looks clean, too clean. Suspicious.
I treat the answer as wrong until I've clicked through to the source site, after which it's upgraded to "maybe wrong", depending on where it came from.
After all that though, the answer isn't so clean anymore. Those who search for easy answers should prepare to be disappointed.
Re: (Score:2)
the only time I like AI is on a search engine in my web browser when it gives a clean & concise answer to my question.
If AI could make accurate TL;DW summaries for videos, then they'd really have something. I hate when I search for something and the only answer happens to be presented in the form of a damn YouTube video.
Kill all the lawyers (Score:5, Insightful)
What do the aggrieved parties get? A $10
coupon to the Apple Store?
And the lawyers? Millions. This one case made the careers of several of them. Never have to work again.
Crazy.
Re: (Score:3)
Few of these people care if Apple lied to them. They love being whispered sweet lies, year in and year out.
They also happen to love hearing "I won $10". They can do both.
Settlement link is a 404 (Score:2)
Do better.
"Apple Intelligence" (Score:2)
Is that the private-sector equivalent of Military Intelligence?