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Anthropic's Claude Got 11% User Boost from Super Bowl Ad Mocking ChatGPT's Advertising (cnbc.com) 8

Anthropic saw visits to its site jump 6.5% after Sunday's Super Bowl ad mocking ChatGPT's advertising, reports CNBC (citing data analyzed by French financial services company BNP Paribas).

The Claude gain, which took it into the top 10 free apps on the Apple App Store, beat out chatbot and AI competitors OpenAI, Google Gemini and Meta. Daily active users also saw an 11% jump post-game, the most significant within the firm's AI coverage. [Just in the U.S., 125 million people were watching Sunday's Super Bowl.]

OpenAI's ChatGPT had a 2.7% bump in daily active users after the Super Bowl and Gemini added 1.4%. Claude's user base is still much smaller than ChatGPT and Gemini...

OpenAI CEO Sam Altman attacked Anthropic's Super Bowl ad campaign. In a post to social media platform X, Altman called the commercials "deceptive" and "clearly dishonest."

OpenAI's Altman admitted in his social media post (February 4) that Anthropic's ads "are funny, and I laughed." But in several paragraphs he made his own OpenAI-Anthropic comparisons:
  • "We believe everyone deserves to use AI and are committed to free access, because we believe access creates agency. More Texans use ChatGPT for free than total people use Claude in the U.S... Anthropic serves an expensive product to rich people. We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can't pay for subscriptions.
  • "If you want to pay for ChatGPT Plus or Pro, we don't show you ads."
  • "Anthropic wants to control what people do with AI — they block companies they don't like from using their coding product (including us), they want to write the rules themselves for what people can and can't use AI for, and now they also want to tell other companies what their business models can be."

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Anthropic's Claude Got 11% User Boost from Super Bowl Ad Mocking ChatGPT's Advertising

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  • November 2000 is coming...
    • Ah, yes the .com bubble burst, when the .com TLD ceased to exist as a result of all the hype about the internet. Oh wait ...
  • by leptons ( 891340 ) on Saturday February 14, 2026 @12:39PM (#65988832)
    > Altman called the commercials "deceptive" and "clearly dishonest."

    So pretty much like the output from his own ChatGPT.
  • Isn't ChatGPT's 2.7% bump actually bigger considering it has like 10x more users?

  • by SoftwareArtist ( 1472499 ) on Saturday February 14, 2026 @02:05PM (#65988978)

    We are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can't pay for subscriptions.

    This is so dishonest. Everyone pays for OpenAI's products. They force you to pay in indirect ways you can't avoid. If your electric rates have gone up, thank OpenAI. If you have to pay more for a new computer because memory has gotten so expensive, thank OpenAI. Not to mention the huge amounts of CO2 being dumped into the atmosphere to power their data centers. Every single person subsidizes their products, whether they use those products or not, and then OpenAI pretends to be giving them away for free.

  • I asked openai, "What are the biggest firearm reseller / auction sites on the internet" and it refused to answer me because someone taught it, firearms = evil. The amount of virtue signalling is going to be it's downfall. I asked Gemini and Claude the same thing and got real answers. I cancelled my ChatGPT account, they can go f themselves.

  • All else being equal, we can count on Amodei & Company at least trying to do the right thing. Altman et. al. want innovation uber alles, without pausing to consider if it's a good idea.
    This is why there are a wave of suicides this Valentine's day among those who became emotionally attached to ChatGPT 4o. OpenAI sunsetting the model had been expected for some time, but doing so the day before the holiday dedicated to romance seems to me to be extraordinarily tone deaf, verging on calculated cruelty.
    I
  • I am not associated with Anthropic or Claude beyond being a very recent paying user.

    Claude is - by far - the most capable coding LLM I've ever used. I paid for it after trialling it for just a couple of hours. I am an AI - and particularly LLM - sceptic. I had used Gemini, ChatGPT and Copilot and thought they were fine as Google replacements/augments, but they suck at coding, especially from the ground up. They seem to expect you to get started and they'll just tag along.

    Claude changed my mind about coding

Why do we want intelligent terminals when there are so many stupid users?

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