No Cryptocurrency Super Bowl Ads Have Been Purchased This Year (apnews.com) 20
Last year's Super Bowl broadcast was "crypto-happy" as 100 million Americans saw at least three commercials promoting cryptocurrency. This year things will be different. According to the Associated Press, there will be no cryptocurrency advertisements aired during this year's game. From the report: Last year's Super Bowl was dubbed the "Crypto Bowl" because four cryptocurrency companies -- FTX, Coinbase, Crypto.com and eToro -- ran splashy commercials. It was part of a larger effort by crypto companies to break into the mainstream with sports sponsorships. But in November, FTX filed for bankruptcy and its founder was charged in a scheme to defraud investors. This year, two crypto advertisers had commercials "booked and done" and two others were "on the one-yard line," [Mark Evans, executive vice president of ad sales for Fox Sports] said. But once FTX news broke, those deals weren't completed. Now, "There's zero representation in that category on the day at all," he said.
Evans said most Super Bowl ads sold much earlier than usual, with more than 90% of its Super Bowl ad inventory gone by the end of the summer, as established advertisers jockeyed for prime positions. But the remaining spots sold slower. Partly that was due to the implosion of the crypto space, as well as general advertiser concerns about the global economy, Evans said. Last year, NBC sold out of its ad space briskly and said an undisclosed number of 30-second spots went for $7 million, a jump from the $6.5 million that 2021's ads went for.
Evans said most Super Bowl ads sold much earlier than usual, with more than 90% of its Super Bowl ad inventory gone by the end of the summer, as established advertisers jockeyed for prime positions. But the remaining spots sold slower. Partly that was due to the implosion of the crypto space, as well as general advertiser concerns about the global economy, Evans said. Last year, NBC sold out of its ad space briskly and said an undisclosed number of 30-second spots went for $7 million, a jump from the $6.5 million that 2021's ads went for.
In before (Score:1, Insightful)
Crypto is a scam. Manipulated by whales. Ponzi. Money laundering. Drugs. Prostitution. Weapon. No intrinsic value. Serves no purpose. Criminals. That guy that keeps pasting "DeFi is Deregulated Finance". Tulips. Greater fool. We already have money. Blockchain is a solution looking for a problem. It's actually centralized because exchanges are centralized. Nancy Pelosi.
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Sounds accurate.
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Hey, don't be a whale, leave some for us!
Duh (Score:3, Interesting)
When you're broke, what do you have to spend?
What, no "Fortune Favors the Brave" ads? /s (Score:4, Interesting)
Given that there are over 20,000 shitcoins [coinmarketcap.com] is anyone surprised that people started calling that stupid tagline for pump-and-dump:
Misfortune Favors the Stupid.
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LOL! Thanks for the meme [knowyourmeme.com]. I needed a good laugh today.
Loose money only in bets! (Score:1)
NBC doesn't accept coin this year (Score:2)
I expect that's the reason--NBC doesn't accept payment in crypto.
Maybe they held onto their 10 billion tetherbitultimcoin which is now worth 10 billion grains of sand.
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I would guess that this is worth more then "10 billion tetherbitultimcoin" at current sand prices.
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No crypto maybe, but we'll have at least a couple Jesus ads (no joke).
Selling Jesus?
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No crypto maybe, but we'll have at least a couple Jesus ads (no joke).
Selling Jesus?
"Alex, I would like 'Moses and The Red Sea' for 200 shekels please."
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Last I heard the going rate is 30 pieces of silver.
They don't ring a bell at the top (Score:2)
There's an old saying on Wall St., "They don't ring a bell at the top of the market" (or the bottom). They do, however, place Superbowl ads. You can never time it perfectly, but for anybody who's got some background, those ads were definitely a tell. An earlier version of this was "edifice complex", where companies and/or cities building large ostentatious buildings was a sign of a top; but that doesn't seem to work quite as well given that Dubai and Apple are still chugging along.
The fact that they ha
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They now do that far cheaper with YouTube spam comments in relevant conspiracy nuttery videos. Same target audience, far cheaper advertising.