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China

NetEase, Blizzard To End Deal That Brought Warcraft To China 17

NetEase and Blizzard Entertainment plan to end their 14-year partnership after January, depriving the Chinese firm of a slice of revenue and suspending service for some of the country's most popular games. From a report: The Hangzhou-based publishing giant and Activision Blizzard Inc. subsidiary failed to agree on an extension to their long-running collaboration, which had encompassed famed franchises like StarCraft, Diablo, Overwatch and World of Warcraft. Blizzard will suspend most online game services in mainland China from Jan. 23, the US company said on Wednesday. Game sales will also halt in the coming days. Beyond financial terms, key sticking points to the NetEase extension were ownership of intellectual property and control of the data of millions of players across China, people familiar with the discussions said. The people spoke on condition of anonymity because the talks weren't public.
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NetEase, Blizzard To End Deal That Brought Warcraft To China

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  • Think about the children! :P
    • by drnb ( 2434720 ) on Thursday November 17, 2022 @12:18PM (#63058374)

      Taiwan players will be affected?

      Probably not. There were two localizations, simplified and traditional. These were largely politically correct aliases for mainland China and Taiwan. They were considered different markets. Taiwan along with Japan and South Korea being a separate market, or more accurately a separate region - regions a collection of local markets, from China. When mainland China introduced regulations regarding how many hours of video game play was considered "healthy", the simplified (China) installer was updated to show the warning, I don't think traditional (Taiwan) was updated to comply with the mainland regulations.

    • No, and the Chinese are not welcome on Taiwanese servers.

    • They need to increase Warcraft in China, thus decreasing their overall worker productivity.

    • This has nothing to do with Taiwan. Foreign companies face a lot of restrictions if they want to do business in China. They often need to collaborate with a Chinese company or form a joint venture with a Chinese company. Those partnerships tend to be structured to give the Chinese company a lot of control over operations and ownership of intellectual property. They also have to follow all Chinese censorship rules and avoid any mention of subjects the government doesn't want discussed. Blizzard seems to

  • ownership of intellectual property and user data are the points that China wants or you are locked out of there market

  • by 93 Escort Wagon ( 326346 ) on Thursday November 17, 2022 @01:07PM (#63058542)

    Only Nixon can bring Warcraft to China.

    • by drnb ( 2434720 ) on Thursday November 17, 2022 @03:06PM (#63058922)

      As the Vulcans say
      Only Nixon can bring Warcraft to China.

      "China" asked for WoW. When WoW was originally being setup in China the Chinese company (complete with powerful contacts in the government) operating the servers asked for WoW source code so they could fix bugs and localization problems more quickly.

      The Klingons responded to the idea with "Their mothers have smooth foreheads!". Blizzard rephrased this as thank you for your generous offer of assistance but we will continue to maintain the source code in the USA and send you binaries.

  • > key sticking points to the NetEase extension were ownership of intellectual property

    Who could have seen that coming?

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