simoniker writes "In a rare interview with the COO of MMO item-selling giant IGE at Gamasutra, topics discussed include the ownership of in-game items, why gold selling can be a "great business opportunity" for Chinese suppliers, and why power-leveling (paying other players to increase your character stats) is something IGE will be moving into." From the article: "Clarke also noted that, in pure economic terms, paying people to level your character is 'a market which tends toward commoditization.' Of course, those handing over their character have 'a high degree of sensitivity' to what's happening to their virtual avatar — the COO quipped: 'It's almost like day care... you'd be amazed how much they check in.'"
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