TechnoPulp wrote to mention an article running on the CBS News site discussing Gaming and the New Advertising Frontier
. From the article: "Advertising in video games isn't like marketing on television or radio. Since each video game title is a world unto itself, advertisements placed inside that world can pollute it and make it uninhabitable. Gamers won't touch it if it becomes fouled with evil ads. To that end, there are companies whose business is to guide other businesses through the gaming universe. Two such chaperons are IGN Entertainment and Massive Inc."