guttentag writes "The New York Times is running an article that looks at the ways AOL is trying to reinvent itself. Apparently, as customers began terminating their accounts and revenue dropped, AOL tried to make up the lost revenue by increasing the frequency of its popup ads. But the level of consumer satisfaction just seemed to plummet, so AOL's president formed a task force to study the problem. It found that focus group satisfaction went up "notably" when the number of popups was cut in half. As a result, AOL has scaled back (but not eliminated) the popups and it says this has been a catalyst for revolution within the company." Combine this with the recent announcement from iVillage and who knows - maybe more content providers will see the light - the light that readers don't like to be forcibly diverted from what they are doing.