from the turning-the-tables dept.
Daruka Krishna Das writes "Jonah Peretti turned Nike's corporate creativity against itself in a stand against third-world exploitation labor. Peretti's protest made use of the swoosh brand's Nike iD Web site, which allows customers to "build your own" sneaker, complete with a word of your choice, or "iD," printed on the side. For his iD, Peretti selected "sweatshop," which generated the e-mail exchange archived on Jockbeat's Web site here."
"For a male and female to live continuously together is... biologically
speaking, an extremely unnatural condition."
-- Robert Briffault