Alternatives to Nielsen Sports

In the realms of sports, esports, and entertainment, grasping the genuine effects of sponsorships is essential. Enter Shikenso Analytics, founded in Germany in 2017, with a mission to convert decisions based on intuition into strategies supported by data. Utilizing cutting-edge AI technology, we provide real-time quantification of sponsorships, enabling the measurement of media generated and brand values with remarkable precision. Shikenso offers an extensive array of tools, including image recognition, audience insights, audio and voice tracking, and sentiment analysis of text, all aimed at helping brands enhance their visibility and interaction across various platforms, including broadcasts, OTT services, live streams, online content, and social media. Our methodology demystifies the intricate, making actionable insights readily available for both rights holders and brands alike. With Shikenso, you can move beyond speculation and operate with certainty. Join us as we explore the future of sponsorship, fortified by reliable data and innovative analytics. Together, we can redefine the landscape of brand engagement.

Elevent combines AI technology and human expertise to detect logos in TV, social media or the web. We use our media expertise to track and value sponsorship visibility. Our AI-based tracking software is the most sophisticated tool available. In our tests, it captured more brand hits than any other solution. Forget impressions. Media planners in-house can get the exact market values for the most accurate value assessment. You receive a dashboard with all the relevant data. Results can be updated instantly. Tracking the value of broadcast and social media exposure will help you better understand sponsorship ROI. By capturing all of your assets, you can increase sponsorship value. All season, you can improve your game with powerful data and tracking.

Helping brands, agencies, and teams measure the value of sponsorships and understand their audiences

Hookit developed the pioneering and most advanced analytics and valuation platform dedicated to measuring and tracking the effectiveness and worth of sports sponsorships within social and digital realms. With over $150 billion allocated to sports sponsorship and activation, this sector lacks measurement methods comparable to other marketing forms. Our services assist brands in optimizing their sponsorship expenditures, uncovering new partnership avenues, and enabling influencers and sports organizations to validate and enhance their value to sponsors. As audiences shift their viewing habits from television to digital platforms, a significant portion of sponsorship value remains unquantified. Our objective is to enhance the effectiveness of global sponsorships by offering the most reliable and extensive source of insightful data. Given that the data available from social and digital media is more detailed than ever before, we leverage these platforms to serve as indicators of total sponsorship value. We conduct thorough analyses of overall brand engagement across influencers and sports entities, examining elements such as mentions, hashtags, and brand logos through advanced image recognition technology, ensuring no aspect of value is overlooked. This comprehensive approach allows us to provide actionable insights that can drive better decision-making for all stakeholders involved.

Unlock access to previously elusive sponsorship insights and make informed partnership choices quickly and efficiently. SponsorUnited provides an unparalleled perspective on the marketing partnerships within the sports and entertainment sectors, covering everything from up-and-coming brands and changes in asset distribution to the creative strategies employed in activating these partnerships, along with insights into the individuals orchestrating these deals. As a result, you and your teams will gain a deeper understanding of trends, opportunities, and how to optimize performance effectively. Established in 2018, SponsorUnited stands as the premier global platform for sports and entertainment intelligence. By bridging the entire sponsorship ecosystem with the most extensive data available, SponsorUnited empowers brands, properties, and agencies to collaborate more successfully. Whether in sports, media, music, or entertainment, all this information is seamlessly integrated into a single SaaS database, driving the future of smarter partnerships. As the landscape of marketing continues to evolve, staying ahead of the curve has never been more crucial.

Our software empowers brands, properties, and agencies to effectively measure the worth of partnerships, sponsorships, and activations through a unified and integrated omnichannel perspective that encompasses broadcast, streaming, social media, digital platforms, audio, in-venue experiences, and on-site interactions. We are privileged to work with a diverse array of trusted partners across various sectors who depend on our platform for precise and impartial data that aids in the evaluation of their marketing strategies. This solution offers in-depth performance assessments and valuations, whether at the level of a single partner or an entire portfolio, and includes the evaluation of both branded and unbranded content, audience attribution, broadcast presence, and both digital and experiential activations. By utilizing our software, clients can make well-informed decisions that enhance their marketing effectiveness and foster stronger partnerships.

Blinkfire Analytics offers a cutting-edge sponsorship data platform that leverages computer vision technology to provide precise, real-time measurements of media value, enabling rights holders and brands to enhance their interactions with fans and sponsors. By moving beyond traditional metrics like likes and followers, users can quantify engagement with social content more effectively. This platform allows for the monitoring of amplification, applause, and conversion rates for each post across tailored timeframes. The innovative BrandSpotter™ feature tracks the worth of every image or video post, utilizing patented brand detection technology to identify brands and scenes in visual content from platforms such as Twitter, Facebook, Instagram, and YouTube, among others. Users can assess the real-time value of their social inventory, which aids in securing new sponsorships or providing current sponsors with ROI reports on past engagements. Rights holders and brands can harness this data to revolutionize their approach to negotiating sponsorship agreements. If you’re considering hiring a research firm to assess your digital and social inventory, our platform allows you to effortlessly generate comprehensive reports detailing the value of your social inventory over any specified timeframe, making the process both efficient and effective. This streamlined access to data empowers users to make informed decisions quickly.

Cakemix pinpoints the exact value of sponsorship assets so that you can build a solid case for your sponsorship, compare deals and support negotiations with data. Cakemix calculates assets from social media ads, digital ads, traditional advertising and on-site assets. Before and after the deal is signed, evaluate the proposals to determine if the brand received the value that was promised. You'll get all the information you need to create a business plan or to be better prepared for negotiations. Use the world's most advanced sponsorship valuation solution to pinpoint the exact value for sponsorship proposals. Cakemix's built-in relevance measurement based on scientific research allows you to instantly assess whether your brand aligns with the property.

Mensio leverages artificial intelligence to enhance analytics in television advertising and sponsorship. It provides insights into the advertising expenditures of competing brands, allowing you to grasp their strategies and messaging approaches. In addition to this, Mensio offers valuable information about the effectiveness and extent of brand visibility through sponsorships, branded content, and earned media on television. Furthermore, it aids in pinpointing specific networks, programs, and time slots that can maximize audience reach for your target demographics, ensuring that you make informed decisions for your advertising strategies.

We connect brands with 11,000 athletes to create genuine, data-informed digital marketing initiatives. Whether you're looking for sports influencer endorsements or live appearances, we have options that cater to various budget ranges. Our comprehensive tracking measures everything from engagement metrics to brand objectives, ensuring a successful return on investment. Utilizing our unique AI technology, we match brands with athletes based on specific goals, target audiences, and various campaign elements. You can access the most thorough search tool available to discover athletes who can fulfill your marketing aspirations. This streamlined process allows for a quick and effective way to identify potential partners for your brand. Promote your brand to our entire network of athletes, teams, and events, where they can apply to join your campaign by responding to tailored questions that help you make informed choices. By leveraging our platform, you can efficiently navigate the landscape of athlete partnerships and maximize your marketing impact. This method stands out as the fastest and simplest way to connect with those eager to collaborate with your brand.

The leading data and intelligence platform enhances partnerships and fan engagement for sports teams, brands, and organizations globally. Our innovative Intelligence platform bridges the gap between brands, sports, and entertainment properties, fostering a direct connection with fans through the humanization of data and insights. With all the essential tools for managing, measuring, and optimizing your partnership strategy consolidated in one location, your team can achieve greater efficiency, enhance collaboration, and elevate engagement, all while maximizing the performance of your partnerships. Navigate every phase of the engagement marketing lifecycle seamlessly with our interconnected solutions that are specifically crafted to equip teams with unparalleled automation, visibility, and intelligence, ensuring that every effort is strategically aligned for success. By leveraging our platform, organizations can unlock new opportunities for growth and innovation within their partnerships.

SponsorPitch makes it easy to make smart connections between sponsors and potential sponsors. In just a few clicks, filter thousands of potential partners to a select list. You can instantly see the current partnerships of potential partners and connect with decision-makers. Follow the latest news and opt-in for tailored sponsorship alerts based on company, category, and location. Profit from the information you have before your competitors. You can find new partnerships, benchmark against your competitors and negotiate better deals with them by using our insightful sponsor deal and audience demographic analytics. With industry-leading search and filter functionality, you can find leads. Explore potential partners with in-depth profiles. Get in touch with other members and contacts. Receive updates on the latest sponsorship trends. Analytics, alerts, CRM, and CRM to help you keep track of and capitalize on the information that is important to you.

Trajektory, a software platform for sponsorship analytics, allows teams, leagues and brands to reduce the burden of reporting sponsorships. Trajektory allows teams to report on their LEDs and static signs, premium areas, concourse advertising, email, web-based, mobile, radio or social media sponsorship data, as well as their sponsorship data for television, radio and social media. Trajektory allows clients to track the performance of ALL partnership assets (digital or non-digital), and for EVERY partner. Our platform helps groups grow revenue, retain customers, and acquire new ones by telling the story of their sponsorship portfolio through accurate performance metrics. Our platform transforms data into a story that helps partners understand their partnership, increases revenue, and saves time. It shouldn't be difficult to provide partner data and value assets. We make it simple.

Amidst economic unpredictability, gain comprehensive insights into the digital worth of your sponsorships, assess performance across different teams, and stay informed about market fluctuations. Understand the strategies that will enhance your sponsorship's value and how to secure the best deal before the opportunity slips away. Leverage precise and integrative data to formulate optimal sponsorship packages aligned with your objectives. Actively oversee and refine the performance of your sponsorship assets to maximize their impact. Bring your data into discussions to effectively negotiate the most valuable assets for your sponsorship agreement. Utilizing robust tools to analyze the performance of each partnership asset, compare outcomes across teams, and establish benchmarks with other organizations will help ensure that your sponsorship investments yield the desired return on objectives. Conventional partner reports often present a one-sided view; instead, eliminate bias to unify your team around the true effectiveness of your sponsorships while fostering a data-driven culture that prioritizes transparency.

Tradable Bits empowers sports and entertainment organizations to gain insight into their fan base and enhance their marketing strategies. By integrating fan data from various networks, these tools offer a comprehensive view of your audience. With this valuable information at your disposal, you can tailor your email and advertising initiatives to meet the specific preferences of individual fans, thereby boosting engagement, loyalty, and revenue. Through a deep understanding of their fan base, brands utilizing our platform can execute smarter marketing strategies, delivering exceptional fan experiences while maximizing their marketing budgets. The platform enables you to launch advertising campaigns seamlessly across all significant social media networks. Additionally, you can create a unified fan profile that allows for detailed analysis of the behaviors and attributes of each fan within your database, further refining your marketing approach. This comprehensive insight ultimately leads to more effective outreach and higher levels of fan satisfaction.

We assist brands in executing influencer marketing effectively. Our services range from connecting with the most suitable influencers to overseeing every aspect of your campaign. By utilizing our sophisticated AI, you can save time and receive real-time updates on trending YouTubers, exciting sponsorship opportunities, and the content that matters to you. Say goodbye to prolonged negotiations; instead, you can easily grasp what each creator provides and secure your brand partnerships with just a click. Our automated campaign management system ensures you maintain full visibility throughout the entire process and guarantees you receive the value you expect from every integration. You can quickly arrange your next partnerships through our extensive network of premier YouTubers. Our platform not only helps you discover creators who produce exceptional content aligned with your needs but also employs advanced content analysis to pinpoint the messaging that resonates with your brand. Additionally, we streamline the outreach process, enabling you to negotiate effectively and commence collaboration with channels seamlessly. With our support, influencer marketing becomes not just simpler but also more impactful.

We consistently gather and examine information to develop thorough, credible, and detailed insights on a worldwide level. Our approach harnesses the combined knowledge of our internal research analysts, consultants, and data scientists, along with contributions from thousands of external industry experts. By utilizing robust analytics, customizable workflow tools, and innovative solutions designed for your specific needs, we help you enhance efficiency and productivity. Discover the benefits of our intelligence offerings with complimentary access to selected data highlights, insights, and analyses. Our sector reports encompass numerous key markets within the Aerospace, Defense, and Security sectors, complete with ten-year forecasts for unit deliveries and programs across various segments. Additionally, we maintain a comprehensive global payments database featuring 2 million data points that detail the volume and value of transactions categorized by payment method. This extensive resource is designed to support informed decision-making and strategic planning in your organization.

The significance of your brand ambassador program has reached new heights. In today's landscape, social media serves as the primary avenue for consumers to engage with their favorite brands and discover new ones. Brand ambassadors represent the human aspect of your brand. Greenfly offers a specialized platform for managing brand ambassadors that facilitates the collection of original and genuine photos and videos from advocates for digital marketing efforts aimed at attracting new customers. By collaborating with these ambassadors, you can strengthen your social media connections and expand your brand's reach into untapped markets with authentic content. This innovative ambassador management software transforms the way you approach brand building in the digital realm. Greenfly presents a comprehensive solution for brand advocacy, streamlining the process of requesting, collecting, and distributing content from a unified media hub. By effectively managing your brand's online presence, you can foster greater customer engagement. Gather genuine, original content from ambassadors that highlights their experiences with your brand and more, ultimately amplifying your audience and theirs. This approach not only enhances your marketing strategy but also strengthens the community around your brand.

HelloSponsor provides your team with a cloud-driven event management solution that works as energetically as you do. Our platform is customized to monitor your tradeshow sponsorships, conferences, and virtual gatherings. You can conveniently access vital event information and resources from anywhere at any time. All your forthcoming and past event details are securely stored in the cloud, enabling you to identify your most successful events and optimize ROI. You can seamlessly integrate with your sales CRM to assess revenue impact and generate reports on quarterly and annual growth metrics. With just one click, you can share event details and sync with your HelloSponsor calendar to ensure everyone stays informed about upcoming events. Furthermore, our platform can connect with other sales and marketing tools, allowing for quick reviews of incoming event and sponsorship requests through our easy-to-use inbound form, making approvals more efficient and streamlined. By utilizing HelloSponsor, you can enhance collaboration and drive success in your event management efforts.

Automate your workflow to stay on top of all incoming requests. Brickroad is an easy-to-install, sophisticated software that evaluates all partnership requests and classifies them as they arrive. This improves overall efficiency, eliminates redundant tasks, and communicates automatically with prospective partners. This allows your team to focus on new opportunities while your organization stays on track. Brickroad can automate sponsorship management through a site that is customized to your brand, sponsorship criteria and objectives. The system will automatically score all incoming requests, and manage your communications.

Our graphics are designed with smart features that enable the automatic adjustment and placement of elements based on your selections or incoming data from various external sources. By integrating seamlessly with sports statistics platforms or your own APIs and databases, we facilitate real-time data incorporation into your graphics. Given the critical nature of timing during events, our user-friendly interface is tailored for quick creation, scheduling, publishing, analysis, and archiving of your graphics with just a few clicks. Extend the reach of your stadium experience, allowing your audience to engage deeply with your journey across platforms like Facebook, Instagram, LinkedIn, and Twitter, as well as on your own website or mobile app. This way, not only do you enhance viewer interaction, but you also build a community that shares in the excitement of every moment.

Oversee accounts, contacts, and activities while generating sales analytics and formulating agreements. Consolidate all property inventory into one centralized platform. Develop agreements that allow for clear visibility of sold versus available inventory assets. Establish a fulfillment tracking mechanism to ensure full transparency regarding required action items. Invite partners to engage in collaborative efforts within the system. Facilitate the upload and approval process for artwork related to different partner inventory assets, ensuring clarity and openness. Utilize the SponsorCX messaging feature within the app for effective communication with both internal and external stakeholders. Additionally, upload and share photos, videos, or audio files to provide partners with a real-time glimpse of their sponsorship assets in action, fostering a stronger partnership. This integrated approach not only streamlines operations but also enhances collaboration and transparency among all parties involved.

Empower your brand to make insightful, data-driven choices by gaining a deep understanding of the key factors that influence sales. Enhance the value of sponsorships, engage and expand your audience base, and convert fans into loyal customers. Nielsen employs a comprehensive survey methodology, large sample sizes, and sophisticated modeling techniques to reveal consumer perceptions and behaviors. Through metrics like ad recall, awareness, and consideration, we assist brands in linking their objectives to actual campaign results. Our carefully crafted survey designs differentiate between control and exposed groups, effectively demonstrating the impact on each brand's key performance indicators. This enables marketers to confidently make swift decisions that can significantly alter public perception of their brands, ultimately leading to improved customer relationships. By harnessing these insights, brands can adapt their strategies in real-time to better meet audience expectations.

Avoid making assumptions about the costs brands incur for sponsorships; instead, access concrete data through market comparisons, similar to how one would approach the real estate sector. Our innovative tool integrates seamlessly with our valuation service, offering a comprehensive overview of actual sponsorship agreements for comparable properties in your market, encompassing sports, music, and venue-naming rights. This allows for precise comparisons across different sectors. Whether you are a service provider, a leading sponsor, or a title partner, we provide essential data to enhance your sponsorship negotiations. Leverage existing comparable deals to strengthen your negotiation strategy. Elevent boasts an extensive and anonymized database containing thousands of authentic sponsorship agreements, enabling users to establish a reliable pricing framework for sponsorship contracts across North America. This means you can make informed decisions based on real market dynamics, ensuring you're equipped for successful negotiations.

Make decisions that prioritize shoppers by understanding the full spectrum of consumer habits and emerging trends. Each purchasing decision represents a pivotal moment, and acquiring a holistic view of the factors influencing consumer actions uncovers the underlying patterns. For your brand to thrive, it is essential to navigate tough choices and implement decisive actions. NielsenIQ Consumer Insights delves deeper than just understanding the what and why; it emphasizes the how, transforming research into practical steps that empower you to make informed choices. With essential behavioral insights, data-driven suggestions, and strategies for market optimization, NielsenIQ Consumer Insights stands as your reliable partner in growth. This thorough and detailed shopper tracking is designed to effectively address the evolving needs of your customers. By aligning your strategies with these insights, you can enhance customer satisfaction and drive brand loyalty.

Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.

Revolutionize your ticketing approach with a comprehensive multi-event system designed for today's demands. Say goodbye to outdated, single-event ticketing solutions and embrace a modern software that simplifies the creation and management of events, whether you are handling a dozen or tens of thousands. The intuitive back office allows for seamless customization, empowering you to bring your visions to life effortlessly. With features such as previews, contextual information, and a sandbox for experimentation, you can proceed with confidence. Easily repurpose your previous work for upcoming events and seasons, ensuring efficiency and consistency in your offerings. Enjoy a unified checkout experience that extends far beyond mere ticket sales, marking the beginning of a meaningful relationship with your attendees. Avoid starting your journey with a cumbersome and confusing system; instead, tailor the purchasing experience to fit your customers’ needs, as Elevent understands their preferences and behaviors. Attendees can forget about cumbersome codes or physical tickets, eliminating unnecessary delays while accommodating their needs on any device, wherever they are. Enhance your sales strategy through effective upselling, cross-selling, promotions, and membership options, creating a truly dynamic shopping experience that keeps your audience engaged and satisfied. With this comprehensive approach, you position yourself for lasting success in the ticketing industry.

For over eight years, Opendorse has empowered athletes to fully leverage their Name, Image, and Likeness rights. We uniquely position ourselves as the driving force behind transactions that enable athletes to monetize their NIL through social media platforms. Whether it's All-Pro athletes or business executives, influential figures utilize Opendorse to share content that promotes their partners or organizations. From aspiring high school athletes to seasoned professionals, countless sports marketers and athletes opt for Opendorse as their go-to platform for social publishing. Enhance your audience reach, engage with more fans, and assist athletes in building their personal brands. By utilizing our services, you can achieve significant results in merchandise sales, subscription services, and various Ecommerce ventures. Furthermore, integrating athlete social media channels can significantly amplify sponsorship and marketing potential, paving the way for innovative collaborations.

We assist small consumer packaged goods manufacturers in identifying precise strategies to enhance sales without requiring extensive teams of analysts or significant financial resources. With Byzzer’s retail analytics platform, you gain effortless access to visualizations and actionable business insights driven by NielsenIQ data. As a subscription-based service, Byzzer utilizes NielsenIQ’s top-tier retail information to help you uncover specific areas for improvement in distribution, pricing, and promotional efforts, enabling you to implement effective strategies. Our straightforward library houses over 15 reports powered by NielsenIQ data that translate performance metrics across various markets, retailers, and product attributes, allowing you to discern significant business opportunities and make informed decisions confidently. Our analytic tools eliminate uncertainty in determining the next steps to boost sales and enhance return on investment. With NielsenIQ brand scores and intelligent reports, you can achieve rapid insights that empower you to react swiftly and effectively. This way, you can navigate your growth strategy with clarity and assurance.

Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.

ValueACompany stands out as the foremost authority in online business valuations, with over 300,000 entrepreneurs from 88 different nations leveraging our calculator to assess, grasp, and negotiate their business value. We are committed to ensuring that business owners have access to the most current valuation information, empowering them to make enlightened decisions regarding their growth, diversification strategies, or potential exits; hence, we offer a quick and accessible valuation guide. Our team, composed of seasoned M&A professionals, is dedicated to educating entrepreneurs from various sectors while aiding them in the initial phases of comprehending their business valuation. Understanding a company's worth is crucial for numerous reasons, with the primary objective often being to ascertain its fair market value. Ultimately, our mission is to foster informed decision-making among business owners, promoting their success in a competitive landscape.

Digital Insights is a versatile platform designed to extract valuable information from various data sources by analyzing consumer and brand interactions, as well as online searching habits. In today's digital landscape, consumers engage in a cycle of searching, reading, sharing, and decision-making on the internet. Each inquiry from businesses necessitates a tailored approach, selecting specific data streams, tools, models, and expertise. By leveraging Artificial Intelligence to filter out irrelevant information and categorize extensive unstructured data, we are able to collect and interpret pertinent data that informs strategic business decisions. Combining human expertise, experience, and AI capabilities, NielsenIQ analysts pinpoint the most significant themes, topics, and keywords for examining consumer engagement. The platform encompasses data from social media, search engines, and e-commerce reviews, all interconnected by common themes and characteristics, ultimately unveiling insights throughout the consumer journey and enhancing understanding of market dynamics. This holistic approach allows businesses to adapt more effectively to evolving consumer behaviors.

Gain entry to our exclusive database featuring more than 160,000 international conferences. Analyze insights from attendees alongside sponsorship options to secure the most advantageous agreements. Work together with the sales team to schedule meetings with every potential event-qualified lead. Receive notifications when your clients or rivals participate in events, ensuring you stay informed. Experience the ultimate attribution engine for events, showcasing the impact of all event marketing efforts to your CMO, CRO, and CFO. Gather valuable information from exhibitors and attendees regarding their desired connections, ensuring the right individuals are present. Deliver critical insights that empower your exhibitors and attendees to thrive, enhancing their overall event experience. By leveraging these tools, you can maximize the success of your events and foster meaningful relationships.

MediaRadar is a recognized advertising intelligence platform that caters to both media sellers and buyers, making it invaluable for anyone involved in advertising purchases or planning. Whether your focus is on broadcast, B2B, or digital advertising, this comprehensive solution transforms complex multimedia advertising data into actionable insights essential for successful media sales. It enables users to identify ideal prospects, analyze their advertising strategies, craft persuasive pitches, and gain a competitive edge in the market. MediaRadar also offers crucial insights that B2B ad sales professionals leverage to enhance their outreach across various media and event sponsorships. By providing precise and actionable advertising insights, MediaRadar empowers marketers to optimize their advertising expenditures effectively, ensuring that every dollar spent yields maximum impact in their campaigns.

Founded from a deep-seated enthusiasm for both sports and technology, Sports Systems remains committed to addressing the data management hurdles encountered by sports teams, leagues, events, and their corporate affiliates. Over thirty years ago, Sports Systems emerged by catering to the data needs of prominent sports leagues like Major League Baseball and Major League Soccer, leveraging the advent of portable PCs. This innovation was revolutionary, as it transformed the collection of player and team data at events, creating pioneering tools such as the first PC-based league schedule optimizer and on-site scoring systems accompanied by media guides. Today, Sports Systems offers a comprehensive sports data management solution that enhances the operational efficiencies of teams, leagues, and events globally. Additionally, the company provides tailored online platforms that facilitate the efficient collection and management of event information for top-tier sports organizations and sponsorship entities. As a result, Sports Systems plays a crucial role in the evolution of sports data management worldwide.

Software for managing websites, memberships, sponsorships, competitions, and trade stand exhibitions tailored for prominent events, fairs, exhibitions, and agricultural shows is essential for streamlined operations. This innovative solution enhances the organization and execution of diverse gatherings.

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.

Proem Sports stands out as a premier Customer Data Platform (CDP) specifically designed for the sports sector. This innovative platform allows rights holders to integrate multiple fan data sources into a singular, all-encompassing system. By utilizing Proem Sports, you can generate in-depth individual fan profiles and create precisely targeted segments informed by behavioral, transactional, and demographic insights. Such segmentation empowers you to launch personalized marketing initiatives that truly resonate with your fanbase, ultimately boosting engagement and fostering loyalty. Our platform not only facilitates interaction with the fan community but also enables the monetization of zero-party, first-party, and third-party data, cultivating stronger connections with your audience. With Proem Sports, you have the capability to: Seamlessly consolidate and convert your fan data into actionable strategies. Design captivating experiences that enhance fan interaction. Establish a brand identity that resonates with both your fans and partners alike. Furthermore, our tools allow for continuous optimization of your marketing efforts, ensuring sustained growth and engagement over time.

Innovators who challenge themselves to pose the most difficult inquiries understand the necessity of having comprehensive data at their disposal. Utilize the largest integrated TV intelligence network globally to enhance the effectiveness of your television investments. Kinetiq swiftly captures all television exposure, merging paid, earned, and owned media into a single cohesive platform. Develop your strategy with an undeniably comprehensive perspective of your visibility and competitive environment. Monitor the timing and placement of your advertisements and assess how your television investments impact audience behavior. Evaluate your return on investment for both paid and earned sponsorships in virtually real-time across any market. Observe and respond to your brand’s earned media, from minor mentions to significant narratives. Real-time identification of what is being broadcast on over 2,500 channels across more than 85 countries is at your fingertips. Kinetiq surpasses traditional ad placement metrics. Effectively capture mentions, logo placements, and differentiate between paid and earned media instantaneously, allowing for agile and informed decision-making. This capability empowers brands to adapt quickly and refine their strategies based on immediate insights.

ChannelFind is a robust analytics solution designed to connect YouTube creators with sponsors and advertisers through data-driven insights. By bridging the gap between creators and sponsors, the platform facilitates transparent collaborations based on accurate performance metrics and projected viewership, ensuring fair and mutually beneficial partnerships. For sponsors, ChannelFind offers a powerful toolkit to evaluate creators, predict campaign results, and allocate budgets effectively. Creators can identify sponsorship opportunities, initiate collaborations, and improve their strategies using detailed analytics. Tracking over 500 million YouTube channels, ChannelFind provides advanced features such as engagement metrics, video performance insights, and audience trend analysis. Additionally, it helps creators find similar channels for collaboration and identifies fast-growing channels to inspire new growth strategies. ChannelFind empowers the YouTube ecosystem with the tools needed to drive success, providing actionable data for creators, advertisers, and sponsors to achieve their goals.

Our Child Sponsorship Software effortlessly manages the complexities of sponsoring children. To initiate this project, we collaborated with a consultant who has experience with esteemed organizations like World Vision and Save the Children. This partnership allowed us to gather invaluable insights and enhance the capabilities of our Child Sponsorship Module, ultimately delivering a superior product for our users. Denari's Child Sponsorship Module is recognized as one of the best commercial solutions worldwide for overseeing any sponsorship initiative. A standout feature of this module is the functionality that lets donors visit your website and select children for sponsorship in real-time. Denari2 meticulously tracks when a donor makes a pledge and selects a child, promptly removing that child from the website to prevent further sponsorship. Additionally, our system offers the flexibility to allow multiple sponsors for a single child, empowering you with greater control over the sponsorship process. This innovative approach not only fosters a sense of community but also maximizes the support a child can receive.

Shifts in consumer habits are leading individuals to transition from traditional store visits to online shopping, only to return to physical locations for curbside pickup. By gaining a deeper insight into the movements between various categories, brands, and retailers, you can enhance your share of consumer spending. Modern shoppers navigate seamlessly through different retailers and sales channels, which complicates the task of gaining a comprehensive view of the market landscape and identifying key opportunities. Utilizing NielsenIQ Omnishopper allows businesses to track shopper behavior and adapt to changing consumer habits, which in turn helps create data-driven strategies tailored specifically for your clientele. With an all-encompassing perspective of the shopper's journey, along with in-depth insights into brands, categories, and products, identifying new avenues for growth becomes a straightforward process. Our panels adhere to the highest standards of validation and rigorous criteria in the industry, ensuring the data reflects genuine behavioral trends rather than mere random variations, thus providing a solid foundation for informed decision-making. Furthermore, this approach empowers businesses to stay ahead of market shifts and effectively respond to emerging consumer needs.

Transforming the way sports enthusiasts and gamblers engage with their favorite activities, we serve as a comprehensive provider for betting and gaming operators across the globe. Our commitment to safeguarding the integrity of sports encompasses protection against match-fixing, doping, and other threats that could undermine the fairness of competitions. Enhance your ability to win, retain, and maximize fan engagement with innovative solutions designed to elevate performance both on and off the field. In the current landscape, gaming operators must implement targeted and effective marketing strategies to successfully attract and retain customers, regardless of whether they operate in a well-established or burgeoning market. As a publisher or rights holder, you can tap into enhanced revenue opportunities from betting marketing budgets by increasing advertisement conversion rates and forging stronger sponsorship collaborations. We offer a complete suite of services, ranging from sports data and betting content to comprehensive front-end products and marketing services, all seamlessly integrated from a single source. Ensure you meet your customers' diverse needs with the most extensive portfolio in the industry, enabling you to adapt and thrive in a competitive environment. By leveraging these resources, you can drive innovation and success in your operations.

Nielsen's Marketing Mix Modeling allows clients to evaluate the effectiveness of their expenditures, gain insights into successful strategies, and fine-tune their marketing budgets accordingly. By utilizing top-tier performance models that offer comprehensive data coverage and detail, it addresses essential marketing inquiries, empowering you to make informed choices for your ongoing and upcoming marketing strategies. Enhance the effectiveness of your marketing initiatives with unparalleled reach across various platforms and devices. Within weeks, you can analyze marketing ROI insights thanks to our automated and integrated framework. Additionally, refine your marketing approach through tailored simulations that assist you in strategizing for future campaigns, ultimately driving better results and maximizing your overall marketing efficiency.

Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.

Sovrn delivers a range of advertising solutions, technologies, and services to a vast number of content creators, enabling them to earn revenue, expand their enterprises, and tap into an extensive data resource that offers remarkable insights. We recognize the significance of distinctive storytellers, a sentiment shared by the advertisers collaborating with us. Our commitment lies in promoting equitable and transparent advertising practices, advocating for net neutrality, and fostering positive relationships between publishers and advertisers. Whether you are an established publishing expert or a newcomer, we are here to assist you in monetizing your content effectively. Our offerings include header bidding, server-to-server bidding, and waterfall advertising techniques. By connecting with high-quality, independent publishers, you can enhance the reach of your campaigns and engage with an audience that is eager to interact. We facilitate display, mobile, and video campaigns through our well-regarded, certified exchange. Moreover, the most reputable websites and leading brands across the globe rely on Sovrn to provide unparalleled value and measurable outcomes, ensuring that both parties benefit from the partnership. With our tools, content creators can harness their potential and achieve greater success in the digital landscape.

Uncover a wide array of sponsorship options with just a simple click, whether your aim is to collaborate with one podcast or engage with as many as twenty. Delve into podcasts that resonate with your brand identity, financial plan, and target demographic to ensure a successful podcast advertisement. You have the flexibility to either sift through ideal matches or submit your brief and allow the most suitable podcasts to contact you. On the Zvook Platform, you can seamlessly find podcast pairings, finalize campaign agreements, assess ad performance, and process payments, making it an effortless addition to your advertising strategy. If you're new to the realm of podcast advertising, Zvook serves as an excellent platform to experiment and determine which content and podcast ad expenses align best with your brand needs. Quickly, transparently, and effortlessly, you can explore hundreds of podcast sponsorship opportunities. Begin by creating your profile, allowing your narrative to be shared widely. Plus, we will completely waive our fee for your inaugural podcast advertising campaign exceeding $5,000, ensuring you get started on the right foot. Embrace this chance to elevate your brand's message through the thriving world of podcast advertising.

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Modash serves as a comprehensive influencer marketing platform tailored to enhance every phase of influencer campaigns for ecommerce businesses. Featuring a vast database exceeding 250 million creators across Instagram, TikTok, and YouTube, it allows users to identify influencers by applying various filters like audience demographics, engagement levels, and previous sponsorship history. The platform equips users with analytical tools to evaluate and assess influencers, offering valuable insights on factors such as fake follower counts, audience geography, age distribution, gender, and content effectiveness. Additionally, Modash streamlines personalized email outreach, ensuring users can handle communications with ease. For collaborations involving products, Modash seamlessly connects with Shopify, permitting brands to generate product links for influencers, establish promotional codes, and monitor redemption rates. Furthermore, the platform automates campaign tracking by gathering real-time content, including stories, without requiring influencers to register, and supplies metrics on views, engagement, and link interactions. This comprehensive suite of features empowers brands to effectively manage their influencer marketing strategies while saving time and resources.