
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
Learn more

Muck Rack is an AI-powered communications platform designed to help PR teams drive clarity, speed, and impact across news coverage and AI-generated visibility. The platform brings media monitoring, social listening, journalist discovery, pitching, PR reporting, media intelligence, and AI solutions into one connected workflow. Muck Rack helps teams monitor an evolving media landscape across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media database helps users find the journalists, content creators, outlets, and influencers shaping conversations across traditional and digital channels. PR teams can use Muck Rack to connect insights to action by targeting the right journalists, customizing outreach, tracking engagement, and managing follow-ups. Reporting tools help transform earned media coverage into executive-ready reports that combine data with interpretation. Generative Pulse gives teams visibility into how AI platforms discuss their brands or clients and shows which sources influence those AI-generated answers. The platform serves brands, agencies, journalists, and media professionals that need a clearer understanding of earned media performance. By combining media monitoring, journalist discovery, AI visibility, pitching, reporting, analytics, and media intelligence, Muck Rack helps communications teams prove value and optimize PR strategy.
Learn more
NewsRadar
NewsRadar® consolidates all your communication management data into one user-friendly platform. With just a few clicks, you can gather and assess your search outcomes from both Earned and Owned Media across various channels, featuring crucial metrics like reach, interaction rates, and hashtag usage. Identify trending topics, analyze your most engaging posts, and uncover influential figures related to your brand. Take control of your social media presence by understanding how your brand connects with your audience and evaluating the effectiveness of your social media initiatives. Effortlessly explore topics and influencers as needed, and utilize our alert system to remain informed about the latest developments. Additionally, our Fake News Monitoring feature provides straightforward insight into the reliability of different media outlets. This is assessed by professional journalists who verify the credibility and transparency of sources, scoring them based on the NewsGuard Score system. Should any media outlet score below 60 points, a red warning will be displayed in your NewsRadar® dashboard or during your media analysis. This comprehensive approach ensures that you stay informed and equipped to make strategic decisions regarding your communication efforts.
Learn more
Tawkers
Experience unparalleled engagement and return on investment across your paid, social, and owned media channels. Your brand is showcased consistently as a header and wallpaper within sponsored content that resonates with your audience. This approach helps you keep your audience engaged for ten times longer than other content formats, including video! You can create captivating content without the heavy production costs typically associated with formats like video. The conversational nature of messaging makes it familiar and accessible to all age groups. Publishers can provide sponsors with a more impactful and immersive advertising experience embedded directly within the content. Influencers simply receive an invite link, click it, and start engaging through text without needing to download any apps or register! Your audience can follow along and share their thoughts directly within the Instagram app, maintaining their experience without interruption. Leverage this extraordinarily engaging format to funnel traffic back to your websites, blogs, and apps effectively, enhancing your overall digital presence. This innovative approach not only keeps your audience engaged but also strengthens brand loyalty over time.
Learn more