Nielsen Sports Description

Nielsen Sports keeps score. It's what we were built for, and it's also where we excel. Our comprehensive sponsorship media valuation uses data and insights to maximize opportunities and provide greater ROI for rights holders and brands. Expert human analysis, deep data resources, and advanced AI are combined to determine the fair market value for sports sponsorships. Market-leading research to uncover insights and help you make smarter business decisions tailored to your business challenges. This research reveals the interests and buying habits of sports fans, as well as brand attributes, media behavior, and purchasing habits. It also demonstrates how sponsorship decisions are affected by these factors. Nielsen has been the global leader in brand exposure measurement for all media formats, from on-demand and linear to social, for more than 30 years. We can determine the fair market value for sponsorships whether we are in the studio with broadcast talent or in the stands with fans.

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Elevent combines AI technology and human expertise to detect logos in TV, social media or the web. We use our media expertise to track and value sponsorship visibility. Our AI-based tracking software is the most sophisticated tool available. In our tests, it captured more brand hits than any other solution. Forget impressions. Media planners in-house can get the exact market values for the most accurate value assessment. You receive a dashboard with all the relevant data. Results can be updated instantly. Tracking the value of broadcast and social media exposure will help you better understand sponsorship ROI. By capturing all of your assets, you can increase sponsorship value. All season, you can improve your game with powerful data and tracking.
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Hookit Reviews
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Hookit created the most powerful platform for sponsorship analytics and valuation to quantify and track the performance and value of sports sponsorships via social media and digital media. Sports sponsorship and activation is a highly profitable area of marketing that is worth $150B+. It is not comparable to other forms of marketing. We help brands maximize sponsorship investments, identify partnership opportunities, and empower sports properties and influencers to prove and grow their value to sponsors. A lot of sponsorship value is lost as content consumption shifts from TV to online. Our mission is to increase global sponsorship effectiveness by providing the most trusted, comprehensive source of intelligent data. We use social media and digital media as a proxy for overall sponsorship value, since they have the most detailed data available. We analyze overall engagement on brands and influencers as well as sports properties. This includes mentions, hashtags and brand logos that use image recognition.
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MVP Index Reviews
MVP Index
Our software allows brands, agencies, and properties to accurately quantify the value and sponsorships of partnerships, sponsorships and activations. It offers an integrated and cohesive view that includes broadcast, social, digital and audio. Our software allows brands, properties, agencies, and other entities to accurately quantify the value and sponsorships of partnerships, activations, and sponsorships using an integrated and cohesive, omnichannel view that includes broadcasting, streaming, digital, audio and in-venue. Our platform is trusted by many business partners who rely on it to provide accurate and impartial data to aid in evaluating strategic marketing initiatives. Our solution offers comprehensive performance analysis and valuation at the portfolio or individual partner level. It also includes assessments of branded and unbranded content as well as attributable audiences, broadcast presence and activations (digital, experiential).
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Nielsen Sports
Website:
nielsensports.com

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