Nielsen Sports Reviews

Nielsen Sports Description

Nielsen Sports keeps score. It's what we were built for, and it's also where we excel. Our comprehensive sponsorship media valuation uses data and insights to maximize opportunities and provide greater ROI for rights holders and brands. Expert human analysis, deep data resources, and advanced AI are combined to determine the fair market value for sports sponsorships. Market-leading research to uncover insights and help you make smarter business decisions tailored to your business challenges. This research reveals the interests and buying habits of sports fans, as well as brand attributes, media behavior, and purchasing habits. It also demonstrates how sponsorship decisions are affected by these factors. Nielsen has been the global leader in brand exposure measurement for all media formats, from on-demand and linear to social, for more than 30 years. We can determine the fair market value for sponsorships whether we are in the studio with broadcast talent or in the stands with fans.