NielsenIQ Social 360 Reviews

NielsenIQ Social 360 Description

Digital Insights, a digital intelligence platform that can be customized, is designed to provide insights across multiple data sources. It taps into brand-generated buzz and online search behavior and consumer sentiment. Online consumers search, read, share and make decisions. Each business question requires a different set of data streams, tools, models, and knowledge. Artificial Intelligence is used to remove the "noise", annotate large amounts of unstructured data, and gather relevant data to guide business action. NielsenIQ analysts combine human intelligence, AI, and experience to identify the most important themes. Topics and keywords are used to analyze consumer buzz. This data includes data from search, social media, and e-commerce reviews, linked by themes and attributes. This report provides insights into the journey of consumers.