MVP Index Description
Our software allows brands, agencies, and properties to accurately quantify the value and sponsorships of partnerships, sponsorships and activations. It offers an integrated and cohesive view that includes broadcast, social, digital and audio. Our software allows brands, properties, agencies, and other entities to accurately quantify the value and sponsorships of partnerships, activations, and sponsorships using an integrated and cohesive, omnichannel view that includes broadcasting, streaming, digital, audio and in-venue. Our platform is trusted by many business partners who rely on it to provide accurate and impartial data to aid in evaluating strategic marketing initiatives.
Our solution offers comprehensive performance analysis and valuation at the portfolio or individual partner level. It also includes assessments of branded and unbranded content as well as attributable audiences, broadcast presence and activations (digital, experiential).
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