Hookit Reviews

Hookit Description

Hookit created the most powerful platform for sponsorship analytics and valuation to quantify and track the performance and value of sports sponsorships via social media and digital media. Sports sponsorship and activation is a highly profitable area of marketing that is worth $150B+. It is not comparable to other forms of marketing. We help brands maximize sponsorship investments, identify partnership opportunities, and empower sports properties and influencers to prove and grow their value to sponsors. A lot of sponsorship value is lost as content consumption shifts from TV to online. Our mission is to increase global sponsorship effectiveness by providing the most trusted, comprehensive source of intelligent data. We use social media and digital media as a proxy for overall sponsorship value, since they have the most detailed data available. We analyze overall engagement on brands and influencers as well as sports properties. This includes mentions, hashtags and brand logos that use image recognition.