NielsenIQ Omnishopper Description

Changes in habits can help consumers move from brick-and mortar browsing to online shopping and back to their local stores for curbside pickup. You can increase your wallet share by clearly understanding and seeing the movements across categories, brands, retailers. Today's shopper is more fluid across channels and retailers, making it more difficult to see the whole picture and prioritize opportunities. NielsenIQ Omnishopper allows you to track shopper behavior and understand changing consumer habits. This will allow you to create data-backed plans and tailor-made strategy for your customers. You can identify new growth opportunities by having a complete view of the shopper journey, as well as detailed brand, category and product information. Our panels adhere to the strictest validation and stringent requirements in the market so that you can be sure that the data is revealing behavioral trends and not random fluctuations.

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Company Details

Company:
NielsenIQ
Headquarters:
United States
Website:
nielseniq.com/global/en/solutions/omnishopper/

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Product Details

Platforms
SaaS
Type of Training
Documentation
Videos
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Online

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