Alternatives to NEXUS CDP

Salesforce Data Cloud is an online data platform that allows businesses to collect, harmonize, and analyze data in real time. This creates a 360-degree customer profile which can be used across Salesforce's various applications, such as Marketing Cloud, Sales Cloud, and Service Cloud. It allows businesses collect, harmonize and analyze data in real-time, creating a 360° customer profile that can then be used across Salesforce's different applications, including Marketing Cloud, Sales Cloud and Service Cloud. This platform allows for faster, more personal customer interactions through the integration of data from online and off-line channels, such as CRM data, transactional information, and third-party sources. Salesforce Data Cloud offers advanced AI and analytics capabilities that help organizations gain deeper insight into customer behavior, and predict future needs. Salesforce Data Cloud helps improve customer experiences, target marketing, and data-driven decision making across departments by centralizing and refining the data.

FLYDE is a platform that uses AI to increase revenue and margins for brands and retailers by simplifying the management of customer data. It connects your data sources and provides a 360o real-time view of your customers, enabling actionable insight. FLYDE integrates proprietary AI/ML based predictive models that increase customer retention and Customer Value (CLTV), maximize lead-to sales conversion, and boost profits and Return on Ad Spend (ROAS) to 43%. The platform includes features such as 360o profiles of customers, predictive behavioral models and intelligent segmentation that optimize each stage of the customer's journey. FLYDE, with over 15 years' experience, combines the best technology into a single, powerful platform that empowers businesses to unify, and exploit, both online and off-line data. This approach reduces churn and maximizes customer retention. It also facilitates the creation of personalized marketing campaigns.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.

Discover the first customer data platform specifically designed for brick-and-mortar retailers and CPG brands. Bridg makes credit and debit cards into loyalty cards. Loyalty tactics are now available to all customers. This allows retailers and CPG companies to have the same rich insights, targeted marketing capabilities and closed loop measurement as digital brands. Bridg's unique offline identity resolution capabilities allow you to tap into industry-leading accuracy levels and match rates. Match transactions to one person, even if customers use different cards online and in-store. Pre-defined dashboards can be used to display core customer behavior. You can also use preferred business intelligence tools or SQL for advanced analytics. Continuous, ongoing transaction updates to customer profiles enable you to uncover timely and relevant insights.

Skyfii IO Platform integrates data intelligence and marketing tools to improve visitor experience by better understanding behavior. Skyfii IO integrates with a variety of digital and physical data sources to give businesses a better understanding of their visitors and allows them to reach them with personalized content across all channels. Guest WiFi - Create a strong customer base and deliver engaging experiences via your WiFi captive portals IO Engage – Automated, data-driven digital marketing suite. Whether you are at your venue or outside, deliver highly targeted multichannel campaigns to your visitors. Engage your visitors via WiFi portals, SMS and Email, as well as Mobile Apps. IO Insight – Combine data from multiple sources to understand visitor behavior and movement.

Revota's marketing automation platform allows you to orchestrate campaigns based on real-time consumer behaviour. Our platform allows you to run more efficient and effective campaigns across mobile, social, email, and paid search. Leverage the power of Revotas to create an unparalleled customer journey and personalize it at a new level. You can improve the customer experience by using data-driven insights derived from consumer behavior data. Identify your most valuable subscribers and active consumers. Then, deliver targeted messages to boost lifetime value. Use a data-driven, consumer-centric approach to personalize messages at the individual-level. This will increase engagement and loyalty. Predict likely purchasing behavior and use AI in real-time to adjust results based on individual behavior.

Roialty, a digital loyalty marketing platform and customer profiling tool, is used by international brands and agencies. It turns anonymous data without value into loyal customers. It's flexibility allows for the creation of interactive, profile-driven journeys that maximize customer loyalty and retention. Key metrics are also provided to determine the ROI of marketing efforts. Profile driven: social customer segmentation allows you to add dynamic attributes and insights to your marketing segmentation capabilities to ensure maximum customer personalization.

Salesforce customers can leverage and maximize customer data with Qinship to create hyper-targeted audiences in real time. All you need to increase revenue and make a profit is one platform. Qinship is an advanced ecommerce marketing platform that empowers B2C businesses to gain deep customer insights and build brand loyalty. Qinship is a cloud-based, secure and scalable solution that allows B2C ecommerce companies to identify, segment, and score customers in real time. This helps increase customer lifetime value. Marketers can market with great relevance, see direct ROI on media spend, and provide a more personal experience to prospects and customers.

Synerise, an AI-driven Customer Data & Experience Platform (CDXP), centralizes customer data to enhance marketing and engagement. Key strengths include real-time capabilities, advanced AI, quick setup, and personalized omnichannel experiences. Pay-as-you-go pricing available. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. Benefits that Synerise brings: - Increase conversion through super-targeted AI product recommendations - Increased sales through personalised search results - Reduce costs by predicting customer behaviour - propensity to act - Reduce operational costs with an all-in-one tool - Optimise ROI through usage-based billing mod - Enhance customer experience and loyalty

Mindset-Insights & Digital Empathy Management System. Whenwhyhow is a revolutionary new type of Customer Data Platform (CDP), which focuses on customer-mindset analytics and #digitalempathy-based AI to improve loyalty, reduce churn, and boost LTCV. Whenwhyhow is the missing piece in digital customer service and business intelligence. It provides a new case for actionable AI for data-driven companies and verticals looking for efficient ways of structuring, storing and making available business information. Integration with your digital channels, CRM and other data sources is API-based, fast, painless, and easily deployed in the cloud by Whenwhyhow. Banking & Fintech. Digital channels should not be considered a compromise with customer-mindset understanding and empathetic interaction. Bring the best of old-fashioned banking to the digital world. Understanding the insurance concerns, concerns, and price sensibility of competitors' offerings.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

Encourage customers to sign up to share their data to receive exclusive offers based upon their real interests, financial situation, and buying behavior. Attract new customers and increase frequency with your existing customers. Customer loyalty is enhanced by offering sustainability rewards. Data insights are available to help you drive personalization and AI. Increase revenue and improve cross-selling and upselling. You will be protected from competition "Innovation as a Service" helps you save money. 100% performance marketing based on spending behavior & financial data-driven audience. State-of-the-art encryption and security technology. A complete platform managed for your benefit. No technical implementation from your side. You must be driven by kindness, mastery and honesty. Customers empowered to take control over their data. 100% explicit opt-in for data utilization.

Your data is worth gold, but only if you activate it properly. Fullpath takes a typical Customer Data Platform to the next step by adding an experience factor and layering AI technology on top of the dealership's unified database. This activation allows dealers create exceptional customer experiences by automating AI-driven engagements and marketing campaign designed to drive sales. Consolidate your dealership data from multiple sources into one platform that cleans, normalizes and maintains data. By layering powerful AI on your data, you can gain deep insights into your customers and create personalized experiences. Automate the execution of personalized marketing campaigns that touch every part in the sales funnel.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Our AI engine will guide you to adopt a data driven approach to automate personalized engagements at all touchpoints in your customer journey. New customers can be acquired via POS registration, walk in capture in the lead management software, customer reference, and online signup. Use AI-driven LMS to capture walk-in leads and increase sales. Register on the commerce portal, mobile, or other channels. Customer data syncs from POS transactions. AI-powered customer data platform, analytics. Connect with customers via social media. Refer to existing customers for new leads. CASA will help you implement your customer engagement goals. A personalized, scalable loyalty solution that allows brands to connect with customers. Your most valuable customers. Customers will be more loyal. Integration with third-party apps is easy.

Verix's decision engine empowers business people. It combines human intelligence with AI to enable them to use a wide range of customer data, historical, factual, predictive, and predictive to develop winning strategies and scientifically execute those strategies. This allows for a personalized approach to customer interactions with extraordinary accuracy and explainability in a time-to-value unprecedented. Initial Tovana implementations showed a 20% revenue increase due to optimized customer engagements and a stronger brand market position. This is measured through increased sales, lower HCP churn, and higher sales. Tovana was created to increase self-reliance so that teams are more productive and less dependent on third party resources. Transparency and explanation are key to empowering your sales team. Sales professionals can be empowered with the right insights to engage all HCPs through personalized messaging that addresses their specific needs and is delivered at the most appropriate time.

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

Mindbox, an international cloud-based SaaS company for marketing automation SaaS, offers a holistic and automated customer data platform (CDP). It has rich integrated marketing functionality and is designed to help B2C midsize and large businesses increase customer conversion and retention. The platform merges customer data from offline, online and mobile sources to create unified customer profiles. It allows marketers to analyze and segment data to manage multi-channel promotions, ads, loyalty programmes, web&mobile personalization options, and to manage multichannel campaigns from a single user-friendly interface.

Consumers know what they want and want brands to understand them. Marketers must ensure they target the right people to connect with them and win over the competition. Marketers who succeed use a data-driven strategy that goes beyond demographic data and includes behavioral, lifestyle and attitudinal data, are able to target and communicate with consumers at a deeper level. Experian's Mosaic®, USA consumer segmentation portal with 126 million households and over 650 lifestyle- and interest attributes allows marketers to target their ideal audience and communicate directly with them. Mosaic's data segment the US into 19 overarching types and 71 underlying groups. This gives you the insight needed to predict the behavior, attitudes and preferences of your most profitable clients and communicate with them using their preferred channels and with relevant messaging.

Discover a multi-dimensional, shareable view of your customers using innovative knowledge graphs. Create accurate, actionable views centered on the customer. The quality of data about customers defines and shapes interactions, engagement and experiences with customers. High-quality data can provide a single, accurate picture of the customer. It can also help to understand their needs and behavior. Trusted data also reveals the accurate and complete transaction history and contextual information you need to deliver the personalized experience that your customers desire. Break down data silos and barriers, connect difficult-to-access data, and share insights throughout your business. Add context to customer profile, uncover timely actionable insight, and create powerful experience. Spectrum Context Graph gives you the 360-degree views of your customers that you need to grow your business.

True digital transformation can only be achieved if you are able to take action on your marketing data. This will allow you to engage customers intelligently and provide them with personalized experiences which increase their lifetime value. Deliver personalized experiences, cross channel messaging and loyalty programs to add value to customer relationships. Marigold Engage+, formerly Cheetah digital, allows marketers to quickly scale and meet the needs of the modern consumer. You need to be able to adapt quickly as the need for digital transformation increases. Marigold Engage+ will help you achieve your goals quickly. We provide you with the integrated technology and service you need to create profitable, long-lasting relationships with your customers. Real-time interaction management allows you to discover opportunity, create audience segments and orchestrate your data. Engaging experiences can help you turn marketing efforts into a database of consumers.

AI-driven insights and automated workflows allow you to reduce cost per conversion. These personalized recommendations maximize customer lifetime value. You can easily balance privacy and personalization using consent data that is automatically updated and classification labels that help to keep information secure. To gain deep insights and up-to-date customer profiles, you can use transactional, behavioral and demographic data. By analyzing customer feedback and signals in real-time, you can reduce sales cycles, reduce churn and keep customers for life. Exceed privacy standards, and comply with the General Data Protection Regulations (GDPR), the California Consumer Privacy Acts (CCPA), regulations and accessibility guidelines. More than 70 security and compliance certificates have been awarded to the enterprise-grade solution, including ISO, EU Model Clauses, HITRUST and SOC, HIPAA and FERPA.

Markight, a retention marketing tool that analyzes customer data, helps eCommerce businesses develop more effective marketing strategies. Based on your customers' buying habits, you can plan marketing, advertising, and promotional campaigns. Optimize your sales strategy by taking into account factors like price, previous sales, and product categories. Data science technology can be used to classify customers and make data-driven business decisions for each segment. Facilitate and accelerate KPI Monitoring by aggregating different business data sources and visualizing them. Markight is a customer analytics platform and a data driven marketing tool that enables sales and marketing managers to make faster and more effective decisions about customers. Markight helps organizations identify and retain their most valuable customers by using customer bundling, data science technology and artificial intelligence.

We empower marketers to use artificial intelligence to provide relevant experiences to customers. We are moving beyond the old ways and into the future. No more series or drips, just intelligent marketing automation that can help you achieve more in a shorter time. Our platform uses artificial intelligence to automate emails. It outperforms rules-driven campaigns and saves you time and headaches. ReSci is trusted by some of the most well-known brands in the world for its performance and deliverability. Each day, our AI makes 7 billion predictions. Our award-winning platform detects hidden patterns in customer data to help you make data-driven decisions. We can predict the buying intent and affinity of each customer towards a particular product, their current stage in the purchasing cycle, as well as where they will be purchasing it. The first Customer Data Platform to incorporate AI predictions. Manage customer relationships, gain insight into their patterns and behaviors, and see predictions for all users.

The CDXP allows you to track the behavior of your customers and prospects across multiple channels, including email, SMS, social media channels (CRM, social media channels), CRM, call centers, mobile applications, and websites. CDXP allows you to combine customer data into actionable insights that can be used to make informed decisions throughout the customer's lifecycle. You can also use data-driven models to evaluate the impact of multiple marketing changes simultaneously.

Your data can be put to work immediately. Experience Platform, the core of Experience Cloud products is an open platform that transforms all your data, Adobe and non-Adobe, into robust customer profiles that are updated in real-time. It also uses AI-driven insights that help you deliver the best experiences across all channels. To create and improve real-time customer profiles, you can bring in data from multiple sources. Checkmark Data validation and standardized XDMs make data easier to understand. Checkmark Start personalizing experiences by using your real-time customer profiles. Checkmark Activate profiles across channels and devices with our dynamic identity graphs. Experience Platform offers powerful application services with unparalleled functionality. All customer interactions can be analyzed in one interface. For instant personalization, activate real-time customer profiles. You can create individual journeys that adapt to customer behaviour.

NGDATA allows you to better engage customers. Our Intelligent Engagement Platform (IEP), which creates sophisticated multi-attribute customer profiles (Customer DNATM), and drives truly personalized customer experiences via real-time interaction management. NGDATA offers capabilities beyond a standard Customer Data Platform, such as in-built analytics and AI-powered capabilities and decision-making formulas. This helps clients increase their commercial success by developing a deeper understanding and increasing customer lifetime value, reducing churn and lowering the cost per conversion. The platform's intuitive interface makes it easy to use by business users, while IT and analytics maintain oversight and control. Founded in 2012 by NGDATA, NGDATA now has offices in the USA and UK, Europe, Asia-Pacific and its headquarters in Ghent in Belgium.

Every day, millions leave reviews about products they love, hate or wish they could alter. With a wide range of products, from everyday FMCG to high-end purchases, as well as multiple price points and variations within product lines, accurate business information can be difficult, time-consuming and expensive. How can you get the insights that you need without spending thousands of dollars and millions of hours analysing data? Wonderflow's advanced predictive analytics is the answer. Wonderflow's market-leading language analysis, data point integration, and generative AI capabilities help you unlock the potential of VoC (Voice of the Customer), and get instant results that will help you make data driven decisions. We analyze hundreds of millions reviews from over 10 million products in order to identify your products' pain-points, compare you with competitors, and get detailed insights into drivers of satisfaction.

Panorama AI is the only Retail and Ecommerce Customer Intelligence Platform that gives brands the power of a data science team with advanced enterprise capabilities at a fraction the cost, while consistently generating millions of dollars in revenue lift. Panorama AI is a platform that brands can use to gain predictive intelligence, instead of using disparate tools spread across departments. Panorama AI predictive intelligence is proprietary AI models that are custom-trained on customer data, bringing disparate systems together to gain in-depth insights from unknown, unstructured, and untapped data. Your customers interact with you through service calls, chats and product reviews. They also share photos, take quizzes and participate in other activities. Panorama Ai enables customers to launch hyper-personalization, optimize marketing spend, improve inventory management, forecast demand, enrich product catalogs, and more with the only solution designed to embed AI-powered insights throughout your organization.

Wyng is a leading Privacy-First Marketing Platform. Wyng is built on a privacy-by-design API and zero-party data API. It makes it easy for brands and enterprises to deliver customer experiences which are always relevant, welcome, and compliant. Wyng is used by more than 250 brands and businesses to build trusting relationships with their customers. Create your own custom interaction or choose from dozens Wyng templates to engage customers, collect data and build trust. More relevant, engaging experiences increase conversion, collect data, build loyalty and increase purchases. Create world-class experiences with your brand in minutes. Instantly personalize and gain insights using accurate, clear zero-party data. Consent-driven, zero-party data produces better results without privacy concerns. Wyng services will help you accelerate your team and use flexible enterprise-grade tools that can keep up with the pace of the market.

SessionM's customer loyalty and engagement platform powers personalized and rewarding experiences. It is used by some of the largest brands in the world, including those that specialize in Restaurants, Retail and Consumer Goods. You can create a unique loyalty experience that drives high-value customer behavior and provides valuable data about customer preferences and analytics. Flexible functionality allows you to create unique loyalty programs and personal experiences. Responding to customer signals across all channels and at any time is a way to win critical moments. Machine-learning, real time decisioning and the ability to engage customers across all channels to provide smarter customer interactions. SessionM's technology collects real-time and batched data from multiple channels to create a database of 360-degree customer profiles, which can be used to make decisions for all systems.

From day one, predict future value. Retina provides customer intelligence solutions that provide accurate metrics on customer lifetime value early in the customer journey. With the most accurate CLV metrics, optimize marketing budgets, increase brand equity, and drive predictable repeat revenue. Improved targeting, ad relevance and conversion rates will help you align customer acquisition around CLV. Based on your best customers, you can create lookalike audiences. Instead of focusing on demographics, focus on customer behavior. Find the attributes that make leads more likely convert. Discover the features that drive customer behavior. Design customer journeys that positively impact the lifetime value of your customers. Make changes to increase the value of your customers. Retina calculates individual customer lifetime value using a sample of customer data. This is done before you buy.

Resulticks empowers brands with data-driven communications to their audience and drives business decisions using its AI-powered big-data cloud solution. Resulticks, the world's first customer-data blockchain, unlocks amazing digital transformation potential by providing a 360-degree view of the customer through data consolidation. Resulticks is fully integrated, built, and proven to scale. It combines a powerful audience platform, true omnichannel orchestration and advanced analytics into one intuitive, flexible solution. This allows for measurable business results through individualized and real-time communications. Resulticks' Omnichannel Audience Data Management Platform doesn't just integrate your data. It is the integrated, scalable engine which transforms, augments and activates large data to achieve a single customer view and enable sophisticated segmentation.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

Collecting real-time user behavior data allows you to make better decisions about how to interact with customers. This will allow you to provide relevant messaging and recommendations to your customers. Fulcrum allows you to create in-the moment experiences that increase customer engagement, brand loyalty, and conversion rates. Fulcrum offers solutions for digital agencies and marketing teams. Fulcrum allows you to segment customers and deliver personalized experiences across your marketing channels. This includes content recommendations for customers that will connect them to your brand and keep their loyalty. Fulcrum can personalize campaigns in real-time, allowing for more relevant experiences and increasing conversions. Fulcrum uses AI for real-time identification and response to anonymous customers and known customers to increase engagement and conversion.

Our flexible and integrated Data Marketing platform will help you succeed. Our platform allows you to achieve your marketing goals by intelligently using your data for greater efficiency and relevance in your communications. mediarithmics gathers, unifies, and organizes billions data from various sources and touch points (CDP/DMP). This allows you to create your private garden. Mediarithmics delivers real-time relevant customer experiences, from first anonymous engagement to ongoing highly engaged interactions. (DCO and Marketing Automation). Start with your desired use cases and get started quickly! Explore our technology and modules that are built using machine learning techniques. A Data Marketing platform that is modular, open, and integrated. It's designed to allow for continuous growth all over the globe. Unique platform that allows you to reconcile any type data in real-time without the need for a predefined model. It is easy to activate and analyse your User Data.

Our AI-predictive technologies will help you improve your scoring process and outperform your traditional processes. We provide accurate and unique data on online behavior of customers. Braight's AI Customer Segmentation Solution will help you gain greater insights into the behavior of your customers through intelligent customer segmentation, predictive behavioral analysis and vast quantities of online behavioral data. This solution was developed to increase revenue from cross-selling, by identifying customers who are most likely to convert. Our enhanced segmentation solution allows our clients to segment and target audiences better, allowing a higher level message personalization, and, therefore, a greater response rate to digital campaign. These solutions offer valuable insights into past, present, and future customer behaviors.

MAPTUAL, a ODAIA product, looks at the entire customer journey from beginning to end. MAPTUAL uses cutting-edge analytical tools, AI, and ML to deliver predictive insights to pharma commercial departments on a real time basis. This allows for precision targeting, better resource utilization, and commercial agility. All this is in one software-as-a-service (SaaS), package that works with data you already own. This customer insight tool integrates data from both internal and external sources. MAPTUAL uses proprietary algorithms to provide real-time predictive insights to your sales or marketing teams. This will allow them to better allocate their resources and create highly personalized customer engagement. Market drivers can be used to refine customer targeting. As needed, adjust them in real time. To deliver the best experience, measure, optimize and hyper-personalize your message to the HCP using the best channels.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

HCL CDP centralizes data from multiple sources to create a 360-degree customer view. This allows for deeper insights. Its scalable design, data lineage capabilities & compliance with privacy laws make it the top choice for modern businesses. 1. Seamless Scalability - HCL CDP seamlessly scales to growing data volumes. This ensures smooth performance for businesses as they expand, manage customer interactions & integrate complex sources of data. 2. Data Lineage & Compliant: HCL CDP offers full transparency in the data processing and tracking data flow to ensure compliance with GDPR. CCPA & other regulations. Its zero-copy architecture increases security by enabling access to data without duplication. 3. Flexible Deployment and No Lock-In : HCL CDP gives businesses the freedom to scale up without vendor lock-in. 4. Tech-Agnostic: Seamlessly integrate with CRM, marketing automation and analytics platforms.

Retailers and brands can work together to increase customer value. Retail media, data monetization, and omnichannel personalization solutions for specialty, grocery, and drug retailers. Self-serve analytics and customer targeting powered by data science. AI-driven, one-to-one interactions across all channels. Brand collaboration out of the box. Monetize data and media assets. NIQ Activate’s retail media solution leverages AI to help retailers increase their margins. This is done by accelerating the launch and activation of their retail network. Retailers and brands can use NIQ Activate’s retail media solution to identify risks and opportunities in advertising and offers. NIQ Activate’s predictive audience-building capabilities can be used to create hyper-targeted advertisements that match customer preferences and brand objectives.

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

Intelligent, omnichannel content experiences that engage buyers and increase marketing will help you accelerate B2B buyer journeys. Traditional marketing approaches often fail to deliver the results that brands want or the experiences they desire. These problems have only gotten more difficult as the pandemic forced B2B customers and buyers to consume more content and adopt more consumer-style behavior at work. You can get the most out of every click, even the most expensive, by giving your audience all they need in real time. Your sales and marketing efforts should be focused where your audience is spending most time. Reduce friction by creating real-time content journeys with AI and eliminating hard gating. Your audience can be created micro-personalised content journeys based on their content consumption history.

You can leverage your data in real-time for marketing automation retention. Automation Personalization Business Intelligence Support. All your data can be seamlessly integrated and used from one location, in real time, for any business purpose. Allowing companies to create amazing products. Solitics centralizes all your data and gives you the best utilization tools. Solitics can help you with automation, personalization and product enhancement. Marketing Automation. Automated customer journeys based upon all your data. Personalized engagements across every marketing channel. Automated analysis of conversion and retention performance. Machine-based decisions. Technology that spans across industries. Gaming. Trading eCommerce. B2C brands Marketing teams. Best in class attribution. Analyze campaign impact on revenue across all marketing channels using data streamed directly from backend sources

WiFi marketing, analytics, and advertising platform for physical space. BridgeLogic's platform works with any WiFi connection and provides real-time customer data and insight. This includes name, gender, social interests and contact information. It also provides location, footfall and dwell information. Through venue analytics, guest insight, marketing automation, advertising, and marketing automation, you can grow loyalty programs, increase customer data, and generate revenue opportunities. You can track who your most loyal customers are by providing full analytics and reporting (customer names & email addresses, total connected users and returning users, total users, total users, social connection method and gender). With smart marketing automations you can automatically send mobile coupons and email newsletters to your customers long after their visit in-store. You can find them in coffee shops, car dealerships, stadiums, and many other places.

Zuar offers a dynamic customer portal designed to evolve with your customers' needs. Simplify the creation and management of a personalized, data-driven customer experience. Tackle common challenges such as UI/UX issues, slow performance, and limited functionality with our solution. Zuar ensures a seamless, consistent experience across all platforms and devices, standing as a key component in your data-driven strategy. By integrating with top business intelligence and cloud database platforms, we provide the tools to foster trust and transparency, enhancing customer retention and satisfaction.

Proem Sports, a leading Customer Data Platform tailored for the sports sector, is a leader in this field. Our platform allows rights holders to consolidate different fan data touchpoints into a single comprehensive system. Proem Sports allows you to create detailed profiles of fans and create segments based on demographic, transactional and behavioral data. This segmentation allows you to create personalized marketing campaigns that resonate and increase engagement with your fans. Our platform allows you to engage the fan universe and monetize first-party data as well as third-party information, fostering deeper connections with your audience. Proem Sports offers you: Unify and transform fan data into actionable insight. Create compelling experiences to drive fan engagement. Build a brand your fans and partners love.

A leader in big data, Vpon uses cutting-edge technology to transform data and help businesses deliver data-driven marketing solutions. Vpon provides high-value data with highly reliable security through Wee Global Data Marketplace. Wee Data Platform is a data platform that allows our clients to make data-driven business decisions and accelerate their business transformation. Use Wee to gather the first part of your data at scale and store it digitally. Explore data exploration to uncover actionable insights for your business. Use data to empower your operation and reach the right audience. Turn data into actionable insights. AppVois allows you to be a leader in the industry, uncover the latest mobile app market trends, and dig deep into the mind of your target audience. AppVois allows you to see everything in the app marketplace. Discover new user preferences for specific apps.

WiFi marketing software and customer analytics software for restaurant and retail locations. Automated WiFi marketing is now easier than ever with Bloom. For segmented, personalized marketing and customer analytics, Bloom passively collects detailed customer profiles. Online ratings can be improved, churning customers identified, loyalty programs created, and automated email marketing campaigns created. Each campaign will receive detailed ROI reports. Support and training for WiFi marketing by white glove customers