Fullpath Description
Your data is worth gold, but only if you activate it properly. Fullpath takes a typical Customer Data Platform to the next step by adding an experience factor and layering AI technology on top of the dealership's unified database. This activation allows dealers create exceptional customer experiences by automating AI-driven engagements and marketing campaign designed to drive sales. Consolidate your dealership data from multiple sources into one platform that cleans, normalizes and maintains data. By layering powerful AI on your data, you can gain deep insights into your customers and create personalized experiences. Automate the execution of personalized marketing campaigns that touch every part in the sales funnel.