Spectrum Context Graph Description
Discover a multi-dimensional, shareable view of your customers using innovative knowledge graphs. Create accurate, actionable views centered on the customer. The quality of data about customers defines and shapes interactions, engagement and experiences with customers. High-quality data can provide a single, accurate picture of the customer. It can also help to understand their needs and behavior. Trusted data also reveals the accurate and complete transaction history and contextual information you need to deliver the personalized experience that your customers desire. Break down data silos and barriers, connect difficult-to-access data, and share insights throughout your business. Add context to customer profile, uncover timely actionable insight, and create powerful experience. Spectrum Context Graph gives you the 360-degree views of your customers that you need to grow your business.
Spectrum Context Graph Alternatives
SAP Marketing Cloud
Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.
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Fullstory
Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue.
Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.
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NEXUS CDP
The NEXUS platform combines data collection, processing, governance and powerful custom analytics with BI and AI-driven insight to create a truly intelligent global marketing closed circle. 360-degree customer insights, smart marketing, and personalization allow for data-driven marketing freedom. Realized personalized real-time data-driven intelligent marketing. Multi-dimensional analysis of customer data, custom insights, and BI. Optimize customer experience and manage the customer's lifecycle. Customer loyalty, repurchase rates, LTV, as well as churn rates can be improved. Improve customer service by using real-time insights.
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rgOne
Redpoint Global's fully integrated solution rgOne gives you a single point for control to connect customer data, and execute marketing campaigns. Your customers will have the ability to receive hyper-personalized, real-time experiences. All information about each customer can be captured. All that's accurate and continuously updated in one Golden Record Your next best offer, message and action. In the context and pace of each customer. Deliver consistent and personalized customer experiences at all touchpoints. You are in complete control with our flexible cloud architecture. You can have a deployment that meets your security requirements and serves your enterprise goals. Transform mass marketing into personalized, real-time marketing. With rgOne's unparalleled capabilities in customer data management and automated machine learning, intelligent orchestration.
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Company Details
Company:
Spectrum
Headquarters:
United States
Website:
www.precisely.com/product/precisely-spectrum-quality/spectrum-context-graph
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SaaS
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