Alternatives to NBCUniversal One Platform

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

With daily contact record validation, over 300M records are available. It's time for data! You can only validate the accuracy and reliability of a contact record by actually using it. CIENCE is one of the most important Outbound Services companies in the globe, and it consumes tens of millions of records each year (emails, phone calls). This results in: - Up-to-date records (reduces decayed data) Broad Company/Account data points Accurate Email Lists (real world tested) - Actual Phone Numbers (confirmed Dials) The GO Data platform allows you to easily create ideal customer profiles (ICPs) and help you target them. GO Data provides a wide range of contacts that match your ICP. Start conversations with your ideal customers is the key to all B2B marketing databases. CIENCE GO helps you identify the right contacts and companies to help you create custom business lists.

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Transform media performance across all channels with the next-generation of identity-driven capabilities. TruAudience™, a suite that combines privacy-first identity resolution with data enrichment, audience targetting and advanced analytics, powers data-driven measurement and marketing. Transform your data strategies with a robust and end-to-end identity source. Reach and engage audiences across all marketing channels. Measure and improve your marketing investments continuously. TruAudience connects data, teams, and marketing platforms to a single identity graph for better results. Target audiences more accurately and personalize experiences on paid and owned media. Adjust media budget allocations, audience targets, creative placements, and publisher placements.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.

Our retention solutions can help you increase audience growth, reclaim abandoned revenues, and reactivate audiences that have lapsed across all channels. What if Jane Doe logs in to your email list from her desk at work, but then she goes on her mobile phone and visits your website that evening. She adds your products to her cart but doesn't buy. Jane's anonymous phone means that you have no way of sending Jane an abandoned cart flow. This (and other segments of unidentified abandoners) can generate up to 10x additional revenue that is now lost. Retention.com's Reclaim allows you to leverage industry-leading Identity Resolution technology in order to increase your Browse Product and Cart Abandonment SMS revenue and Email flow revenue up to 10x. Implementation takes only hours and not months. Onboarding is fast and easy. There are no managed services you don't require. Just the technology that you want to instantly scale up your abandonment flows for provable, "set-it-and-forget-it" ROI.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Smaato's Digital Ad Tech Platform provides a free ad server as well as monetization solutions. We connect premium marketers with quality publishers to engage audiences all over the globe and on every device. Big Tech walls are gone. Our tools allow you to control your own publishing platform, increasing transparency for marketers and publishers. When you succeed, we succeed. We offer a powerful, easy-to-use, and free-of-cost server that gives you more control over your data and allows you to reach more people. Publishers who switch from the traditional ad server to Smaato see a 30% increase in their revenue. We have revolutionized mobile advertising tech, and we didn’t stop there. Mobile is a part of our DNA, but we also pride ourselves on an omnichannel approach. We support all devices. Smaato combines human expertise with sophisticated automated systems to create a safe and secure platform. Our future-proof platform makes a big impact. Meet our digital ad tech platform.

Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.

The Piano platform is made up of four integrated products. You can also read about the advantages of using Piano Analytics is an analysis and data harvesting tool. Piano Analytics is a data harvesting and analysis tool. It competes with other marketing and behavioral analytics software, but excels in environments where compliance is critical. Activation Piano Activation includes Composer - the most widely used experience rules engine in the world - and VX - our subscription commerce platform. Audience Our real-time Customer Data Management System (CDP/DMP), allows sophisticated known and anonymous users segmentation, as well as the export of customer segments to Piano applications and other systems. Amplifier Our suite of audience-development tools includes organic and pay-per-click social media campaign management as well as push notifications and newsletters. It is designed to promote content that drives traffic to owned and operated digital properties.

Some foundational IDs may soon disappear, while others IDs will continue to grow. Roq.ad is ready for this day. Perhaps it's time to find a new partner in identity. Users want a personalized customer experience and more privacy protection. Companies want more insight. Can we have it both way? The short answer is yes. You can expand your audience's device pool by adding additional devices that are specific to your target audience. You can create seamless brand communication across all devices and a holistic customer journey. Cross-device insights allow you to dig deeper into your own data. The Roq.ad Private Identity graph is tailored to your business's needs. Roq.ad assists leading brands in digital advertising and digital analytics by using Cross-Device Technology. Roq.ad uses probabilistic modelling to analyze anonymous data from multiple sources such as website traffic, mobile applications, and media campaign traffic.

Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.

Amperity's platform is built for accurate, scalable identity resolution. It promises a complete customer 360 foundation. Learn how Amperity has revolutionized the way brands harness the power and potential of customer data by starting with a novel approach for resolving identities at scale. Transform raw customer data into fuel for your business across marketing, analytics, IT, and more. Avoid the data wrangling, query quagmires. Provide high-impact, accurate insights to your entire organization.

LayerFive uses patent-pending AI technology for identifying consumers across all enterprise data sources. This includes online (e.g. website) and offline (e.g. CRM, Loyalty and Order Management), and creating a unified consumer profile. This platform is used to increase marketing ROI by up to 2X+ using our omnichannel attribution and consumer journey analytics solutions. We also help businesses comply with data privacy regulations, such as GDPR, CCPA, etc. By making consumers' profiles available to consumers directly for self-serve privacy compliance, enterprises can save money and reduce the risk of non-compliance. Patent-pending, probabilistic identity resolution technology that unifies consumer data across all enterprise data sources. LayerFive's first party tag allows for the collection of highest quality data from enterprise websites without affecting data quality due to third party cookie loss.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

We provide marketers with privacy-compliant, addressable audience data to help them reach new customers, improve marketing analytics, gain deeper insights, and boost the performance of omnichannel campaigns. Identify, engage, and reach your best customers through digital touchpoints. Unlock your data's value for business growth. With a better understanding of audience data and consumer profiles, you can improve your marketing and advertising campaigns. Connect directly with one of our audience specialists to determine and build the most effective audience plan for your campaign goals. Eyeota, the global leader in audiences for insights, targeting, and personalization, removes the barriers created by data silos, and integrates across all digital channels and categories. Eyeota combines online and offline identifiers into powerful audience-targeting information for B2B brands and B2C advertisers.

Vericast offers the most flexible customer platform on the market. It can fully integrate your data with existing systems and consolidate views across multiple vendors. It can also streamline your data and insights workflows. You can spend more time understanding, reaching, and engaging customers and less time wrangling data. This technology is the foundation of our future innovation. We continue to make meaningful connections between businesses, their customers, and the people they serve. Combine data from all sources and ensure it's accurate, current, and trustworthy. With a lot less effort, you can get a complete and accurate picture of your customers. Vericast makes it easy to integrate your technology stack. Keep what you love and replace what you don’t. Never lose access to the data and insights you need. NXTDRIVE opens a whole new world of possibilities for your customer data. By harnessing the power of modeling, machine learning, and billions of unique online and offline intent signals from our Vericast Consumer Graph, we maximize your intelligence like never before. NXTDRIVE delivers predictive and descriptive insights that give you a deeper understanding of your ideal customer’s preferences, interests and performance.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

Today's consumer expects more from tech today than it did yesterday. Wunderkind (formerly BounceX) allows you to identify and market to every person who visits your site in real-time. Know your prospects and treat them accordingly. All this without the need for a login. You can automate experiences that get high-intent users buying. If they don't buy, we'll capture their email to help you nurture them. You can send behavioral marketing messages to more people, and connect the buying journey across sessions. You can build a relationship with your visitors and monetize them with high-impact ads that do not interrupt their experience. Place premium ads that deliver exceptional performance. Our units are behaviorally triggered and fully viewable to maximize your RoAS.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Delivr is an identity resolution platform which empowers businesses to access and collaborate on their data confidently across any platform. Delivr supports many use cases that help companies better understand their zero-party data-driven audiences and engage them. The first identity resolution platform to allow companies to optimize their go-to market. Businesses can find predictable, scalable growth processes. You can better understand your audience with closed-loop attribution and zero-party data. Our identity resolution platform leverages innovative strategies in data privacy and ethics, enterprise identity, and enterprise identity, to power your ecosystem. You can better understand your audience with closed-loop attribution and zero-party data.

WiFi marketing, analytics, and advertising platform for physical space. BridgeLogic's platform works with any WiFi connection and provides real-time customer data and insight. This includes name, gender, social interests and contact information. It also provides location, footfall and dwell information. Through venue analytics, guest insight, marketing automation, advertising, and marketing automation, you can grow loyalty programs, increase customer data, and generate revenue opportunities. You can track who your most loyal customers are by providing full analytics and reporting (customer names & email addresses, total connected users and returning users, total users, total users, social connection method and gender). With smart marketing automations you can automatically send mobile coupons and email newsletters to your customers long after their visit in-store. You can find them in coffee shops, car dealerships, stadiums, and many other places.

Our flexible and integrated Data Marketing platform will help you succeed. Our platform allows you to achieve your marketing goals by intelligently using your data for greater efficiency and relevance in your communications. mediarithmics gathers, unifies, and organizes billions data from various sources and touch points (CDP/DMP). This allows you to create your private garden. Mediarithmics delivers real-time relevant customer experiences, from first anonymous engagement to ongoing highly engaged interactions. (DCO and Marketing Automation). Start with your desired use cases and get started quickly! Explore our technology and modules that are built using machine learning techniques. A Data Marketing platform that is modular, open, and integrated. It's designed to allow for continuous growth all over the globe. Unique platform that allows you to reconcile any type data in real-time without the need for a predefined model. It is easy to activate and analyse your User Data.

The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.

Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.

exaudi Audience Platform allows you to collect and make available your users' data in a clear, accessible and easy-to-understand manner. It also allows you to manage it according your goals. A variety of attributes can be used to define audience segments. You can track the behavior of each segment's users over time and modify, expand, or sync it with other platforms. Exaudi Audience Platform allows you to share advanced reports with your customers and act in real-time on the segment's composition. Exaudi Audience Platform can be used immediately, is stable, and secure. It can also adapt to market changes and your business goals with maximum flexibility. Our expertise and state-of the-art technology are at your disposal to integrate AI algorithms.

Surfside is a marketing technology that aggregates all of your first-party data across all customer touchpoints. Advertisers can better target and measure their current and future customers. By adding location, demographics, and purchase attributes to your data, you can create detailed and exclusive target audiences. This will help you differentiate your media buying from datasets available and third-party audiences. Activate targeted and personalized campaigns across all connected devices, including desktop, mobile, tablet and OTT. Surfside's demand-side platform allows us to prioritize people who match your campaign goals and target audience. Retail media allows you to engage with shoppers at the time of purchase. A flexible and high-impact advertising channel that allows brands and retailers to influence sales and drive purchases.

Retailers and brands can work together to increase customer value. Retail media, data monetization, and omnichannel personalization solutions for specialty, grocery, and drug retailers. Self-serve analytics and customer targeting powered by data science. AI-driven, one-to-one interactions across all channels. Brand collaboration out of the box. Monetize data and media assets. NIQ Activate’s retail media solution leverages AI to help retailers increase their margins. This is done by accelerating the launch and activation of their retail network. Retailers and brands can use NIQ Activate’s retail media solution to identify risks and opportunities in advertising and offers. NIQ Activate’s predictive audience-building capabilities can be used to create hyper-targeted advertisements that match customer preferences and brand objectives.

Drupal's open digital experience platform. The only DXP for Drupal. We are the foundation of Drupal 9, bringing Drupal 9 to life through our industry-only tools and leading expertise. Acquia can help you make your dreams a reality, whether you're migrating or replatforming. Acquia's best-in-class features and optimized workflows make it easy to build and manage modern apps quickly. Drag-and-drop functionality allows you to create, preview, launch, and launch personalizations. Acquia CDP can power all website interactions. Real-time adaptive targeting refines segments and A/B keeps audiences engaged by content that resonates. All of this is possible with one interface. Based on past viewings or current content, recommend content automatically. Personalization's Drupal integration allows for richer data collection and easier content creation for personalization.

Harnessing the data from your many media, events, and subscription products is the first step to creating a single view of your audience. All your data can be gathered together to create a single view and maximize your financial opportunities. You can make better marketing decisions and streamline your efforts to monitor your audience. Omeda can help you create new products and platforms that target the right audience segments. We can also integrate with your CRM and Adtech platforms. Effectively deploying programs across owned brands and expanding audience offers with Omni-channel programs can increase revenue and yield. Omeda is available to answer all your data and business questions even when you are working late. Our technical support consultants are available 24/7 to provide exceptional service and help you make maximum of your experience.

We help top brands connect with, engage with, and learn from their users using interactive content and declared data. Engage your users with useful and interesting interactive content to build a mutually beneficial relationship. You can generate leads by delivering personalized offers and incentives based upon user personas that you create on the fly. Our dashboard and reports allow you to direct user engagement and provide real-time insight. You can also analyze the results with our experts or our dashboard. You can easily create and share engaging, non-intrusive interactive content in your digital channels. Engage your users. With every interaction, you can get to know your users at a deeper level using first-party data. This data is transparent and compliant with GDPR and CCPA. Our SaaS solution is ready to help you launch a powerful ongoing engagement strategy and declare data strategy. Our SaaS platform was built on five years of processing over 10,000,000 engagements.

Tapad has partnered brands to maximize their digital marketing investments for years to come by creating the strongest global cross-device digital identification graph. Tapad Graph allows marketers to identify a brand customer, or related household, across multiple devices. This unlocks key use cases for programmatic targeting, media measurement and personalization globally. With a better understanding and connection to consumers across all devices, you can connect with them via multiple touch points. Reach more consumers with more digital IDs. Scale to new, undiscovered customers. Expand your reach by combining your existing data with new devices. You can customize your messages across earned, paid, and programmatic efforts. Tapad works with brands and agencies to ingest device identifications from their platforms, data stacks, and expand their graph with new devices at the household or individual level.

SmartDX transforms the way you track and identify audience members. It maps their cross-device journeys and delivers contextual omnichannel interaction. SmartDX is a powerful alternative for cookies that minimizes lags and delays in the customer journey. Capture individual journey insight and diverse audience attributes such as device, channel and conversion, offer and implicit and explicit behavior insights at the point of click and endpoints. Differentiate between known and unknown individuals, and resolve the multiple identities of each audience member across channels. Use progressive profiling to continually enrich existing audience profiles. Customize communications and audience experiences. Smooth omnichannel handoffs. Deliver seamless journeys.

Identity resolution is the process by which identifiers are matched across all devices and touchpoints to create a single, consistent, persistent profile. Organizations face a major problem in today's digitally connected world. They cannot identify and interact with consumers across channels. The vast majority of online visitors don't log in, buy, or authenticate, which means that there are lost opportunities for engaged consumers. It is important to have a complete view of the customer and the digital identifiers that they use. This will allow for exceptional customer experiences. This is even more important as marketers prepare to deprecate the third-party cookie.

Create entity resolution workflows within minutes, not months. Configure advanced matching to improve data accuracy according to your business needs. By reading records in their original location, you can protect your data and minimize the movement of it. AWS Entity Resolver helps you link and match related records without having to build custom solutions. Use flexible, configurable machine-learning (ML) and rules-based techniques to optimize matching records based on your needs. Duplicate related records for better information analysis, to prepare your data for AI model training and to improve your business outcomes. Applying unified insights to advertising and marketing campaigns as well as customer support cases and loyalty programs and ecommerce will help you deliver more relevant experiences. Connect SKUs or UPCs to a unified record of products for better tracking across stores and supply chain.

ArcSpan is a new platform that caters to the needs of the best publishers around the world. Advertisers can get the targeted performance they want while unlocking the maximum value from their audiences. We've integrated key levers for publishers and data owners to achieve revenue operations success and monetization insight in a first-party dataset world. ArcSpan's data solution is designed to complement your existing technology partners. It is specifically designed to maximize addressable audience revenue and maximize fill-rate, yield, brand safety, and eCPM. We have a unique understanding about the challenges and opportunities publishers revenue management teams face in a changing marketplace. Deep adtech expertise: We bring together leaders from the buy-side and sell-side to solve difficult problems.

Intent IQ is a pioneer in identity resolution. It allows its partners to confidently identify clients or prospects who interact with their websites, apps, and brick and mortar establishments. This can be done via their various screens, or in person. Intent IQ privacy friendly solutions use its signature Identity Device Graph - deterministic accuracy and probabilistic scale, real time across multiple environments, including cookieless, MAIDless, and CTV. Intent IQ is a pioneer in identity resolution, allowing its partners to confidently identify clients or prospects who interact with their websites, apps, and brick and mortar establishments. This can be done via their various screens, or in person. The media ecosystem, financial institutions, and retailers are all beneficiaries. Intent IQ is the leading provider of identity resolution technology, addressing the most pressing issues of IDFA and third party cookie deprecation.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

Effectively manage customer touchpoints, measure feedback in real time, improve customer experience, and gain valuable insights based upon smart data and analysis. No matter if you are a large multimarket company or a small startup, our market-leading Risk- and credit management solutions can be tailored to meet your needs. Our Analytics Services are a bespoke solution that meets your specific needs. They can help you improve customer relationships, reduce waste, and improve performance. No matter if your business requires data about individuals, households, companies, or industries, we can provide it via API's or web services.

Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.