Alternatives to Marketing Evolution

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

BL.INK is a sophisticated link management platform that empowers businesses to meticulously capture, track, and manage every customer interaction across various channels. BL.INK improves digital marketing attribution by making it simple to create and deploy branded shortened URLs and QR codes that capture unlimited data points. This data collection leads to perfectly-structured, consistent information crucial for improving marketing ROI and marketing attribution reporting. Trusted branded short links and QR codes also boost click-through rates in SMS messages, direct mail, emails, social media, product packaging, signage, and even TV advertisements. Our platform supports GS1 Digital Link and GS1 2D barcodes, providing valuable insights for consumers and supply-chain vendors throughout their engagement journey. BL.INK is committed to data security and compliance, offering global data residency options, HIPAA compliance, and SOC 2 certification. Since our inception in 2008, we have proudly served many industries, including healthcare, retail, consumer goods, CPG, healthcare, aviation, enterprise software, and financial services. BL.INK integrates with Adobe Analytics, ObservePoint, Khoros, Google Analytics, and more.

Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Featuring an intuitive no-code UI builder, a drag-and-drop business process builder, and a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale - addressing both structured and unstructured industry workflows, rich reporting, diverse machine learning use cases, and flexible analytical dashboards. With Creatio, the development effort for such applications is reduced by up to 10 times! Additionally, Creatio provides a marketplace of ready-to-go solutions, connectors, and templates for popular business needs and use cases. The Creatio platform is built on a modern technology stack, which offers maximum degree of freedom to integrate the platform within your organization’s digital ecosystem. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs.

Demandbase offers AI-powered ad campaigns. Demandbase is the first Account-Based marketing platform specifically designed for B2B. It allows you to seamlessly execute Account-Based Market across your entire funnel. With signals that go beyond traditional firmographic data, such as product usage, budget, investments, and interests, you can create a target list of companies interested. Find internal stakeholders in target accounts across the Web. Personalized messages and advertising that address their specific needs and pain points will increase interest. Your website should provide a unique experience for every visitor, including headlines, site content, visuals, call-to-actions and downloadable assets. Sales can close deals by using insights that personalize outreach and maximize quality of conversations with customers.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

Convert traffic using AI-powered guides and demos. Interactive content that engages users at every touchpoint. With just a few simple clicks, you can attract, convert and retain your customers. Convert and retain your customers with hyper-personalized collateral such as interactive demos, tours and guides. Hexus allows you to record your screen flow. Generative AI can transform your screen recordings into product demos, guides, and blogs. Export, share, or embed your product demos, interactive guides, or blogs on your website, in emails, ads, or social media. Track engagement and auto-update product changes. Create new content or repurpose old content in just a few simple clicks. Embed your content on your website, or export it for email, social media or ads. Identify the best-performing collateral and optimize conversions.

Channel partners, alliances and referral partners, distributors, franchises, and others can unlock the total revenue potential. Our partner portal, asset library and MDF manager make it easy to educate and inform your partners. xAmplify allows you to create multi-touch, omnichannel campaigns that scale your partners and help grow your business. Automated co-branded campaigns and sales support can help you drive demand generation through partners and save time and resources. Track marketing collaterals, emails, landing pages, videos, and other materials dynamically with individual UTM codes. To increase traffic and conversion rates, create landing pages with forms that you can share with your partners. Digital campaigns go beyond email. They can be used for everything from event marketing to social media. Salesforce seamlessly integrates with partners dashboard to allow them to register leads and deals.

Optimizing Amazon experiences can help you grow your Amazon business. Amazon Attribution provides marketers with insight into the impact of non-Amazon marketing channels such as search, social, video and display on Amazon's shopping activity and sales performance. These insights will help you discover new ways to increase your Amazon business by optimizing Amazon experiences. Analyze the impact of cross-channel digital marketing activities. To maximize impact and efficiency, make in-flight optimizations with on-demand advertising analytics. To improve your marketing plans, learn which strategies drive the most sales and maximize return on investment. Amazon Attribution is available to professional sellers who are enrolled in the Amazon Brand Registry, vendors and agencies that have clients who sell Amazon products. Amazon Attribution measurement is available to eligible sellers and vendors.

StructuredWeb offers top technology brands such as AWS, IBM and ServiceNow, along with many others, a powerful, flexible, and easy-to use channel marketing automation platform. StructuredWeb was founded in 1999 and has been a leading platform that combines innovative platforms with proven go-to market strategies and world-class services. This allows for a better way to increase channel-driven demand generation, strengthen partner engagement, and grow channel revenue. ENERGIZE PARTNER MANAGEMENT GENERATION With ready-made, multitouch and automated campaigns, empower thousands of channel partners to reach more customers and win more. STRENGTHEN PARTNER ENGAGEMENT Personalizing the partner experience based upon tier, role and country will keep channel partners connected and engaged. GROW CHANNEL SALES AND REVENUE You and your channel partners will gain visibility and insight with powerful reporting capabilities that enable you to assess campaign performance and optimize campaigns.

Visualize Industry Wide Trends using Total Market Insights. (#TMI). You can compare your brand's performance to its competitors and view all your data solutions from one place. Get deep context and insights from the community using anonymous insights. CustomerX.i will help you achieve your business goals. Automate your marketing to optimize customer engagement. CX.i identifies the best customer segments and how to engage them. CX.i+ gives transparency to all marketing efforts and allows you to measure attribution for each advertising effort. CX.i gives you a complete view into your marketing from one place. You can centralize your marketing campaigns from offline, local, online, and paid.

Software for tracking media buyers and affiliate marketers. All your online advertising needs can be met with one solution. All ad campaigns can be tracked in one place. You can either manage traffic data using advanced rules or automatically. Analyze reports data. Optimize your campaign's performance. Workspaces and Shared Reports allow you to collaborate with your team and affiliates. Don't waste your ad budget. Forget about routine. BeMob helps you improve your ad campaigns performance to achieve the highest ROI. You can forget about server monitoring 24/7 and hidden fees. BeMob is your one-stop solution for focusing on your ad campaign performance. BeMob will allow you to enjoy a new level of Ad tracking Performance, and UX unlike any other. BeMob Server Auto Scaling Architecture makes it easy to work with any traffic amount. You can launch and stop your campaigns without logging into Traffic Source Accounts.

The unique visual automation module integrates seamlessly with all our tools (pop-ups banners forms landing pages email forms forms forms pop-ups banners forms forms landing pages landing pages emails etc.). Marketing communication is all about getting the right message to the right people at the right time. You can create powerful, personalized sales funnels based on the actions and profiles of your leads. You can see the results of your automation scripts live and analyze your performance. In just seconds, you can optimize your performance by creating A/B testing for your emails. Access a wide range of templates for sales, emails, and ads. Access to an integrated CRM that allows you to manage your email campaigns. This includes send, open, click through, abandonment rates and click-through rates.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

Campaign measurement for Web and mobile using people-based attribution. Campaign visibility across all platforms, channels and devices. A customizable dashboard that presents holistic measurement metrics. Airbridge's measurement capabilities enable you to analyze the performance and effectiveness of your marketing campaigns using a variety of metrics, including engagements, uninstalls retention, impressions cost, revenue, cost, and cost. You can measure and attribute conversions to the correct media, device, platform. Our statistical multi-touch models and last click allow you to track non-linear customer journeys. You can also determine the value of each campaign, channel, platform, and search keyword in influencing customer conversions. For accurate measurement, you can create custom detection parameters that are compatible with validation rules. Airbridge will eliminate wasteful spending on ad fraud.

You can save hours of manual labor by automating your campaigns. Our web-based media management platform allows you to plan, buy, and manage omnichannel advertising campaigns in real-time. All your marketing data can be centralized in one place. Transform how you manage your advertising campaigns. MMT Mercury automates repetitive manual tasks, saving time and allowing teams to reflect, analyze and come up with the best media strategies. This creates more value for your company.

Veritone Attribute, a turnkey broadcasting attribution solution, allows you to optimize your linear television and radio campaigns in near real-time by correlating an advertisement with web lift. Attribute allows you to track and visualize campaign information, and tie it back to the response advertisers get through increased web traffic or unique website visitors. Veritone Attribute was designed for broadcasters that need to track the performance and ROI of ads in order to retain more business. You can correlate ads and web lift, and show this relationship with visually appealing, easily shareable reports. Radio and TV can compete with digital media channels more effectively by using data. Use near-real-time data to correlate web traffic with broadcast campaigns. Track campaign performance to make changes on-the-fly with metrics like day, dayparts, creatives, and more.

Tru Power Data offers a variety of solutions for businesses that want to optimize their marketing and sales efforts. These include lead distribution, data storage, attribution and more. Tru Power Data helps businesses manage leads, store and analyze data, and track advertising campaign performance. Request a free demo today!

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

With powerful insights into what drives sales, you can make informed decisions about your brand. Maximize sponsorship, connect and grow audiences, turn fans into customers. Nielsen uses a rigorous survey methodology and advanced modeling techniques to discover what people think and act. We help brands connect brand goals to real-world campaign performance using metrics such as ad awareness, recall and consideration. Our survey design separates the control and exposed groups in order to reveal the impact of each brand KPI. Marketers can make quick and fearless decisions to change the way consumers feel about their brands.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

Wizaly uses algorithmic attribution to optimize your media mix. It provides a 100% data-driven view of the performance and effectiveness of each channel. Wizaly Online Media optimizes your digital marketing ROI using algorithmic attribution and presents a unified view of your marketing performance. Wizaly Offline Media analyzes interactions between online media and offline media, and drills into each channel’s performance, branding to conversion. Wizaly Omnichannel integrates purchase made in branches, stores, or call centers to give an integrated view of your Omnichannel marketing performance, including ROPO analyses. Wizaly's product module analyzes the correlations between products, customer profiles, and marketing channels to help you leverage the right products and increase your e-commerce strategy.

NestAds is a powerful attribution and ad management software, designed exclusively for Shopify merchants. NestAds streamlines data from different ad channels to one dashboard. This eliminates manual work and allows for effortless tracking of important ad metrics. The server-side tracking pixels based on the first-party purchase data of customers are unique features that overcome iOS 14 limitations and cookieless browser challenges. NestAds uses a multi-touch model of attribution to pinpoint ads and touchpoints that drive sales. It offers flexible attribution windows ranging from 1 to 90-days. This data-driven strategy optimizes your ad spend while reducing waste and maximising your ROAS. NestAds dashboard displays customer journey data as a timeline, which allows you to understand your customer engagement at all touchpoints. It also includes a detailed cohort analysis that provides insights into revenue generation, customer acquisition costs, and more.

Unmatched visibility into marketing performance allows you to prove and improve your impact. What's working and what's not? Every marketer must be able answer this question. It's for this reason that every B2B team needs revenue-attribution. Adobe Marketo Measure provides marketers with unmatched insight into their impact on the bottom-line. With attribution that accurately measures every touchpoint of the customer journey - digital and offline, paid or organic, marketing and sale - identify the channels and campaigns that deliver the highest revenue and ROI. Adobe Marketo Measure connects and unifies disparate data so you can spend less time on tedious tasks and more time on insights. Get accurate data, without the hassle of broken spreadsheets or duplicate conversion counting. There is no one-size-fits-all solution when it comes to attribution modeling.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Reach new customers and increase sales easily. Get the marketing platform that will grow your business, as well as a team of experts to do the work. Join thousands of companies who trust our marketing solutions and use them on a daily basis. All the tools you need for creating online marketing campaigns that increase sales and generate leads. You can also have your own Marketing Team, including copywriters, Google Ads and Google Ads Experts as well as designers, video editors, and SEO specialists, all working towards your business goals. The best website builder for small business. The powerful marketing tools of the builder can be used to create a website that is more popular and converts more visitors.

Create leads based on your ideal customer profile. Integrated programs to achieve your marketing objectives. Use intent data insights to map out your market and improve the performance of your campaigns. Intelligent reporting will allow you to identify opportunities early. Multi-channel tactics will help you surround your prospects with content. Understand their journey and capture touchpoints. It tracks millions job titles and intent signal to give insight into each lead. Prioritize your follow-up according to real-time insights. In any industry, reach your ICPs and target accounts. Engage the entire Decision Making Unit (DMU) and understand who is in the market. Integrated marketing programs that surround your buyer with full funnel content and solve marketing problems. Content syndication, 1-1 telemarketing, and personalized email marketing can help you capture in-market leads for your ICP.

LoopMe's advertising platform includes Artificial Intelligence (mobile DMP) and Artificial Intelligence (mobile desktop). These are designed to deliver exceptional video campaigns on mobile, connected TV and desktop devices. LoopMe's award winning optimization and advertising tools are available through a variety of buying options to help you achieve success in your video advertising campaigns. Our platform combines attribution, AI, and analytics to create outstanding brand advertising campaigns. Book and plan your video campaigns on mobile, desktop, and connected TV. We harness our data and artificial intelligence optimization tools to deliver outstanding results towards your campaign goals. Studies show that video is the most effective advertising format. LoopMe has a wide range of mobile video formats, including pre-roll, native, 360, and award-winning rich media to suit your campaign needs.

Increase brand awareness while generating high-performing leads. Pipeline360 is now possible with one powerful integrated system. Pipeline360, a powerful integrated system, generates high-performing lead while increasing brand awareness. This makes a predictable pipeline possible. Pipeline360's branded demand eliminates the need for brands to be sacrificed in order to generate demand. It does this by delivering high-quality, globally compliant leads and putting your brand before the right buyers. It distributes branded content through vetted publishers to target audiences and reinforces messaging using targeted display ads. Pipeline360 connects companies with 150 million B2B buyers around the world, delivering compliant leads that are free of duplicates via optimal channels. It provides real-time analytics to optimize campaigns and ensures compliance with global standards.

Salesforce Marketing Cloud Account Engagement, formerly Pardot, is the tool to use for B2B Marketing Automation without the need for complicated IT or Development assistance. The platform is designed to assist users in generating high-quality leads, and maintaining a full pipeline for maximum profits. The feature-rich interface includes tools for Analytics and ROI Tracking, Campaign segmentation, Channel Management Drip Campaigns Landing Pages Web Forms Lead Management, Nurturing & Scoring Multivariate Testing Search & Social Marketing Website Visitor Tracking. Create lasting relationships with your customers by aligning sales and service with personalized outreach. Create dynamic and personalized landing pages and emails with just a few clicks and no code. Give reps complete visibility of prospect engagement and seamlessly transfer leads.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Infer is an artificial intelligence (AI), SaaS platform that integrates with multiple MarTech solutions to manage hyper-segmented profiles and score predictive leads. You can identify your most promising prospects and create hyper-targeted segments to personalize outreach at scale. This will significantly increase conversion rates. Predictive lead scoring and profile management to optimize your sales and marketing efforts. Real-time scoring of large numbers of inbound leads, contacts, accounts, and accounts. Increase ROI by improving MQLs and prioritizing sales efforts to the leads/accounts which will drive the highest revenue. Segment and distribute leads in a fair and appropriate manner across sales teams. To improve targeting and segmentation, identify the effectiveness of campaigns by market segment. To significantly increase conversion rates, identify your most promising prospects, create hyper-targeted segments, and personalize outreach at scale.

Bluebird is a revolutionary lead management system that was designed for global companies with demand generation programs and sales partner networks. Bluebird's proprietary cloud-based software allows enterprise clients to achieve greater efficiency and clarity between marketing programs and sales efforts. Bluebird can be used as a standalone system or integrated with existing tech stacks. It ensures that every campaign is ROI-proof, that pursuit enablements are optimized and conversion rates for the sales cycle improve. Bluebird is used by some of the top IT providers, manufacturers and real estate companies in the world. It routes over 1 million leads per year to over 30,000 sales representatives and partners from over 300 businesses. With seamless deployments and maintainability, complex workflows can be made simple. This ensures go-to market programs, scalability and high network adoption, without any hand-holding.

Optimize TV advertising investments with Justify. You can trust cross-screen measurement and attribution that is fast, accurate, and actionable. Do not settle for reporting on TV advertising performance across multiple screens and waiting for optimizations to be made. Don't be afraid to use inaccurate TV ad measurement. This will reduce confidence and distort reporting and predictions. Get the functionality and support that you need to convert insights into action and drive ROAS. iSpot measures impressions, performance, and effectiveness of all TV ads. It leverages our proprietary ad catalogue and airings data, has exclusive access to 16M Smart TVs, and integrates with 300+ streaming platforms. Ace Metrix has been acquired by iSpot, allowing for expanded TV ad measurement capabilities and attribution to include survey-based creative assessment. Advertisers now have the ability to track both the business results and brand impact of TV or video advertising.

PartnerOptimizer makes it easy to match you with the ideal partners. Start mapping out your key profile metrics today. The PartnerOptimizer platform lets you create hyper-targeted demand-generation campaigns, whether you are a marketer looking for insights to inform strategy or a team of channel partners looking to recruit and activate best-fit channel partners. We have over 50,000 data points, cutting-edge AI/ML capabilities and are constantly updating our data to ensure you get the most relevant and targeted results. PartnerOptimizer was created to integrate with your existing sales or marketing tech stack.

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

All your campaigns can be managed from one ad tracker. Digital marketers around the world recommend affiliate tracking software to track, optimize and automate their advertising. What type of ads are you running? Native, display, pop, email, search, push, social, video? Paid or organic? Voluum's ad tracker allows you to track it all! You can track it all, with or without redirects. Our superfast reporting allows you to monitor over 30 metrics about every visit, click, conversion, and source of traffic - all in one tool, and in real time. Don't waste your time and money making wild guesses. Traffic Distribution AI can quickly identify the most profitable combinations for ads and landing pages for your audiences & offers. Anti-Fraud Kit can detect bot traffic. Protect your advertising and maintain good relationships with offer owners.

Answer your most pressing marketing questions, including Time to Financial Impact and Buy, Sell, Or Hold Current Marketing Investments. Brand Messaging & Creativity. Return on Future Marketing Investments. MRC accredited for mobile and desktop web viewability. Accreditation by MRC is the highest standard for measuring advertising effectiveness. One of the four major accounting firms performs audits. C3 Metrics makes marketing work better. Our Attribution Data Cloud, enterprise MTA, MMM, and UMM solutions transform old reporting into real-time cross platform insights. C3 Metrics averages a 15%+ increase in advertising ROI, and a 6X return for their attribution investment.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.

Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.

It becomes more complicated when you stop advertising on Facebook and Google. Rockerbox solves the problem by providing the marketing infrastructure needed to scale your business efficiently and quickly. Rockerbox centralizes all your marketing spend and campaigns, paid, organic, digital, and offline. Rockerbox eliminates duplicate conversions and makes them transparent and customizable. This ensures that your data is trustworthy and secure. Are you struggling to understand the impact your branding has on your business? Rockerbox offers playbooks. Are you unsure how to measure OTT or Linear? Rockerbox offers methods for each. Are you trying to figure out how to get more Facebook views? Synthetic Events could be the answer. How fast do you need to get a channel ROAS-positive? What amount of loss are you willing and able to take before a customer becomes financially profitable?

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

By evaluating the performance of vendors, channels, and other factors that drive customer engagement, we can help you reduce dollar waste, lower customer acquisition cost, and more accurately exceed sales pipeline targets. Channel99 brings together marketing and finance teams to eliminate waste and inefficiencies and lower customer acquisition costs. They also drive pipeline more accurately. You can now evaluate your digital investments more accurately with the help of relevant contextual benchmarking data, collaborative tools and tools that measure and evaluate marketing across all channels and vendors. Discover which channels are responsible for generating quality visits to the accounts that you care about. Compare your performance to the industry average for each channel to give context to your reporting.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Learn from your data and optimize your marketing funnel. Don't make blind decisions about ad spending. Invest in ROAS campaigns that you can prove. Visibility and insights into TOF/MOF clicks which drive last click sales. Live conversion data, mapped to ad spending. What can I do to find cold traffic if the ad platforms don't measure it effectively? You can see which cold traffic channels, audiences, campaigns, and ads are driving future customer LTV at a profitable ROAS. Real-time visibility into CRM, Sales conversions and same day ROAS results. If there are no clicks, does Facebook videos and BOF ads have an impact on my sales? Get visibility to the bottom of your funnel view and set confidence in view impact. You can identify the clicks that preceded the last click to continue investing in the crucial feeder campaigns that lead to the final conversion. Wicked Reports will conduct a deep analysis on your CRM and cart conversions in order to determine the time for cold traffic conversion.

Branch helps digital brands grow. Branch offers enterprise-grade solutions that increase user engagement and provide holistic measurement and analysis of marketing effectiveness across all channels, devices, and platforms. Trusted by the top-ranked apps to increase efficiency, revenue and profitability, the industry-leading mobile measurement platform and deep linking platform. Branch is the best mobile use Branch. Performance improvements across all channels, including email, ads, web, and mobile. Branch manages all the complexity so that your links work on every platform and channel. Branch's strong link matching ensures that your users are delivered exactly where they want them to be. Branch offers seamless experiences that increase performance across all channels, from deep linked reengagement ads to email and web campaigns that seamlessly continue the journey after users pause to download your app.

Turn your websites into Sales Engines! You can capture the most important actions that users take on your site and optimize your sales funnel to drive Conversions and Sales. No programming required! With a simple swipe of a button, you can link your analytics and ad account so they can share data and receive data. Track and share customer actions between your website, marketing tools -- No Coding Required! Tracking data can be used to optimize your marketing campaigns for driving sales. Our easy-to-use tool makes it easy to choose which elements you want to track on your website. There is no need to add or maintain tracking codes. You can set up tracking once and have it replicated across providers such as Google, Facebook, or Twitter. This will ensure that all your campaigns are using the same version data for optimization and reporting. You can quickly create funnel visualizations and identify bottlenecks. Also, you can see what is driving customers through each stage. Learn about your organic and paid sources and how they perform across all platforms.