DoubleVerify Reviews

DoubleVerify Description

Only data on media quality and performance is valuable if it is timely, clear, and actionable. Media traders and planners must be able quickly to assess campaign performance, troubleshoot problems, and optimize the buy. DV's dashboard, reporting engine, and analytics engine make this possible. They provide insights and controls that lead to results. DV Pinnacle®, our unified service platform and analytics platform, is DV Pinnacle®. DV Pinnacle® allows advertisers to access performance and quality data across all devices and buying platforms. This helps them turn insights into action. DV also offers its proprietary Authentic A™ metric which shows which ads were viewed by a real person in a brand-safe environment in the intended geographic area. This provides a definitive measure for quality across campaigns. It is easy and intuitive to set up your profile in DV Pinnacle®. Easy-to-understand dashboards give a quick overview of key quality and performance metrics. In-depth reporting facilitates ongoing evaluations and optimization.