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Description

Integral Ad Science (IAS) stands at the forefront of digital media quality on a global scale, delivering solutions that empower advertisers and publishers to guarantee their advertisements are seen by genuine audiences in secure and appropriate settings, while also ensuring the right context for each ad. Their comprehensive offerings include measures for detecting ad fraud, ensuring brand safety and suitability, targeting based on context, and assessing viewability across a multitude of channels like CTV, video, programmatic, mobile, and digital audio. By partnering with thousands of media organizations, technology firms, and social media networks, IAS fosters innovation and crafts integrated solutions that address the distinct challenges faced by their clients. Through the provision of actionable data and insights, IAS equips brands, agencies, publishers, and platforms with the tools necessary to enhance their digital advertising efforts, elevate media quality, and achieve outstanding outcomes. With a commitment to transparency and ethical practices, IAS guarantees that clients invest only in impressions that truly matter and deliver results. In doing so, they not only improve campaign performance but also strengthen trust in digital advertising.

Description

The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
Adobe Acrobat Yes 
Celtra Yes 
Criteo Commerce Growth Yes 
Criteo Commerce Max Yes 
Google Display & Video 360 Yes 
LinkedIn Yes 
MINT Yes 
Meta AI Yes 
Taboola Yes 
The Trade Desk Yes 
Verizon Cloud Yes 
YouTube Yes 

Integrations

5X No 
Adobe Acrobat No 
Celtra No 
Criteo Commerce Growth No 
Criteo Commerce Max No 
Google Display & Video 360 No 
LinkedIn No 
MINT No 
Meta AI No 
Taboola No 
The Trade Desk No 
Verizon Cloud No 
YouTube No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Integral Ad Science

Founded

2009

Country

United States

Website

integralads.com

Vendor Details

Company Name

Marketing Evolution

Founded

2000

Country

United States

Website

www.marketingevolution.com

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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